Zestard ‑ Easy Donation — Market Share Across Shopify App Store Groups
Zestard ‑ Easy Donation's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword charity | 6.66%2.96 | Climbing |
| Category Donations Marketing and conversion > Customer loyalty > Donations | 4.49%0.15 | Climbing |
| Keyword donations | 1.77%0.99 | Climbing |
| Keyword carbon offset | 1.17%0.48 | Climbing |
| Category Promotions - Other Marketing and conversion > Promotions > Promotions - Other | 0.29%0.02 | Declining |
| Keyword charity donation | 0.14%0.14 | Climbing |
| Category Customer loyalty Marketing and conversion > Customer loyalty | 0.05%0.00 | Climbing |
| Category Promotions Marketing and conversion > Promotions | 0.04%0.00 | Climbing |
| Keyword Custom amounts | 0.01%0.00 | Climbing |
| Category Marketing and conversion | 0.00%0.00 | Climbing |
Showing 1-10 out of 10
Key Insights:
- Zestard ‑ Easy Donation captures 6.7% of installs in charity — its strongest position among the 10 Shopify groups shown.
- Over the past 30 days, 9 gained share and 1 lost share — net positive share momentum.
- charity is the biggest gainer (+2.96pp) — strongest share momentum this month.
Zestard ‑ Easy Donation — Market Share Trend Across Top Groups
Monthly market share trajectory for Zestard ‑ Easy Donation across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Charity | 14.04% | 17.76%4 | 17.07%1 | 25.35%8 | 4.60%21 | 6.66%2 |
| Category Donations | 3.48% | 4.46%1 | 5.10%1 | 5.43%0 | 5.49%0 | 4.49%1 |
| Keyword Donations | 2.87% | 12.59%10 | 2.41%10 | 5.99%4 | 1.09%5 | 1.77%1 |
| Keyword Carbon Offset | 0.91% | 3.37%2 | 0.69%3 | 2.02%1 | 0.86%1 | 1.17%0 |
| Category Promotions - Other | 0.37% | 0.46%0 | 0.45%0 | 0.43%0 | 0.39%0 | 0.29%0 |
Key Insights:
- Across the 5 plotted groups, Zestard ‑ Easy Donation expanded share in 0 and contracted in 5.
Top Categories Zestard ‑ Easy Donation Ranks In on Shopify
- Keyword charity — Holds 6.7% market share in this keyword (+2.96pp this month) — Zestard ‑ Easy Donation's growing footprint here.
- Category Donations — Holds 4.5% market share in this category (+0.15pp this month) — Zestard ‑ Easy Donation's growing footprint here.
- Keyword donations — Holds 1.8% market share in this keyword (+0.99pp this month) — Zestard ‑ Easy Donation's growing footprint here.
- Keyword carbon offset — Holds 1.2% market share in this keyword (+0.48pp this month) — Zestard ‑ Easy Donation's growing footprint here.
- Category Promotions - Other — Holds 0.3% market share in this category (-0.02pp this month) — slipping in this category.
Zestard ‑ Easy Donation on Shopify — Market Share FAQs
1. Where does Zestard ‑ Easy Donation have the most market share on Shopify?
Zestard ‑ Easy Donation captures the largest share of installs in charity — 6.7% of the group's tracked install base, followed by 4.5% in Donations and 1.8% in donations. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Zestard ‑ Easy Donation gaining or losing share in?
Zestard ‑ Easy Donation is gaining share in more groups than it's losing. charity is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Zestard ‑ Easy Donation's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Zestard ‑ Easy Donation's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Zestard ‑ Easy Donation's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
