(Updated October 2026) Track where MetaShop: Instagram & Facebook's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Boost sales with Facebook and Instagram shopping..
Where MetaShop: Instagram & Facebook's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 55.01% | 1.44 | |
| 2 | 8.23% | 0.29 | |
| 3 | 3.86% | 0.56 | |
| 4 | 3.86% | 0.28 | |
| 5 | 3.60% | 0.25 | |
| 6 | 2.31% | 0.43 | |
| 7 | 1.80% | 0.43 | |
| 8 | 1.80% | 0.12 | |
| 9 | 1.54% | 0.17 | |
| 10 | 1.29% | 0.64 |
Key Insights:
Monthly country share trajectory for MetaShop: Instagram & Facebook across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
51.67% | 50.61%1.06 | 53.14%2.53 | 53.56%0.42 | 55.53%1.97 | 55.15%0.38 | |
8.13% | 10.53%2.4 | 8.25%2.28 | 8.55%0.3 | 8.16%0.39 | 8.25%0.09 | |
4.31% | 4.45%0.14 | 4.29%0.16 | 3.70%0.59 | 3.68%0.02 | 3.87%0.19 | |
3.83% | 3.24%0.59 | 3.30%0.06 | 3.13%0.17 | 3.16%0.03 | 3.87%0.71 | |
4.78% | 4.05%0.73 | 4.29%0.24 | 3.99%0.3 | 3.95%0.04 | 3.61%0.34 |
Key Insights:
United States dominates MetaShop: Instagram & Facebook's install base on Shopify with 55.0% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 8.2%, with Australia at 3.9%. Together, the top 3 countries account for 67.1% of MetaShop: Instagram & Facebook's worldwide reviews on Shopify. India (3.9%) and Canada (3.6%) round out the top 5. South Africa is contracting fastest among the top 5 (-0.64pp) — worth checking whether it's a short-term swing or sustained churn from that region.
MetaShop: Instagram & Facebook's 55.0% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
United States is MetaShop: Instagram & Facebook's largest market in this view — share contracted from 67.3% to 55.1% over the charted period. Across the top 5 countries plotted on this chart, MetaShop: Instagram & Facebook's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. United Kingdom is the strongest expander — moving from 3.6% to 8.3% of installs over the charted window.
With 3 countries expanding and 2 contracting for MetaShop: Instagram & Facebook, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of MetaShop: Instagram & Facebook's installs at 55.0% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 8.2% and Australia at 3.9%.
United States is the fastest-growing market for MetaShop: Instagram & Facebook this month, gaining +1.44pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of MetaShop: Instagram & Facebook's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
MetaShop: Instagram & Facebook has reviews from 61 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
MetaShop: Instagram & Facebook's install base is heavily concentrated in United States (55.0% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
Rankings and trends across every Shopify app, category, and keyword.