Metashop: Instagram & Facebook Shopify App – Market Share & Install Footprint
(Updated October 2026) Track MetaShop: Instagram & Facebook's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Boost sales with Facebook and Instagram shopping..
Metashop: Instagram & Facebook — Market Share Across Shopify App Store Groups
MetaShop: Instagram & Facebook's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordfacebook feed | 88.69%4.90 | Growing |
Keywordtwitter | 84.86%2.27 | Growing |
KeywordUTM attribution | 84.29%2.45 | Declining |
Keywordconversion plus | 78.97%0.02 | Declining |
KeywordTraffic source | 70.09%2.19 | Declining |
KeywordBulk upload | 37.63%1.67 | Growing |
Keywordinstagram channel | 35.64%0.18 | Declining |
KeywordCustom listings | 32.23%17.37 | Growing |
KeywordCustom audiences | 32.12%0.82 | Growing |
Keywordaudience | 31.04%1.12 | Growing |
Showing 1-10 out of 55
Key Insights:
- MetaShop: Instagram & Facebook captures 88.7% of installs in facebook feed — its strongest position among the 10 Shopify groups shown (55 groups in total).
- Over the past 30 days, 6 gained share and 4 lost share — a mixed share picture.
Metashop: Instagram & Facebook — Market Share Trend Across Top Groups
Monthly market share trajectory for MetaShop: Instagram & Facebook across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Facebook Feed | 8.56% | 13.88%5.32 | 28.14%14.26 | 88.22%60.08 | 84.37%3.85 | 88.75%4.38 |
| Utm Attribution | 69.29% | 73.42%4.13 | 77.91%4.49 | 83.01%5.1 | 83.30%0.29 | 84.78%1.48 |
76.49% | 82.56%6.07 | 83.81%1.25 | 82.46%1.35 | 84.22%1.76 | 84.72%0.5 | |
| Conversion Plus | 59.87% | 66.77%6.9 | 72.17%5.4 | 77.02%4.85 | 79.74%2.72 | 79.15%0.59 |
| Traffic Source | 61.13% | 64.05%2.92 | 67.22%3.17 | 70.78%3.56 | 69.85%0.93 | 70.32%0.47 |
Key Insights:
- MetaShop: Instagram & Facebook's biggest share gain is in Facebook Feed — expanded from 17.5% to 88.8% over the charted period.
- Across the 5 plotted groups, MetaShop: Instagram & Facebook expanded share in 5 and contracted in 0.
Top Categories Metashop: Instagram & Facebook Ranks In on Shopify
- Keywordfacebook feed — Holds 88.7% market share in this keyword (+4.90pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- Keywordtwitter — Holds 84.9% market share in this keyword (+2.27pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- KeywordUTM attribution — Holds 84.3% market share in this keyword (-2.45pp this month) — slipping in this keyword.
- Keywordconversion plus — Holds 79.0% market share in this keyword (-0.02pp this month) — slipping in this keyword.
- KeywordTraffic source — Holds 70.1% market share in this keyword (-2.19pp this month) — slipping in this keyword.
Metashop: Instagram & Facebook on Shopify — Market Share FAQs
1. Where does MetaShop: Instagram & Facebook have the most market share on Shopify?
MetaShop: Instagram & Facebook captures the largest share of installs in facebook feed — 88.7% of the group's tracked install base, followed by 84.9% in twitter and 84.3% in UTM attribution. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is MetaShop: Instagram & Facebook gaining or losing share in?
MetaShop: Instagram & Facebook's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is MetaShop: Instagram & Facebook's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does MetaShop: Instagram & Facebook hold market share?
MetaShop: Instagram & Facebook appears in 55 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does MetaShop: Instagram & Facebook's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
