Apps tracked
Category leader
MetaShop: Instagram & FacebookTop region
Top Utm Attribution Shopify Apps Ranked Today
Top 10 utm attribution Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
| MetaShop: Instagram & Facebook | 1– | 86.60%3.30 | 69755 |
 Parkour: Facebook Pixel & Feed | 2– | 2.95%2.12 | 1922 |
 Omega Facebook Pixel, Meta Ads | 3– | 7.65%0.48 | 1,00115 |
 OC Meta Pixel‑ Facebook Pixels | 43 | 0.99%0.77 | 1147 |
 ZT Facebook Pixel TikTok Pixel | 5– | 0.51%0.04 | 1691 |
 Trackify Facebook Pixel,TikTok | 62 | 0.51%0.84 | 4004 |
 ∞ Facebook Pixel ‑Tiktok Pixel | 74 | 0.19%0.16 | 2573 |
 Orichi ChatGPT Ads‑ OpenAI Ads | 86 | 0.19%0.16 | 308 |
 Meta & Facebook Pixels by Nabu | 93 | 0.15%0.51 | 1213 |
 Attribuly: Abandoned cart | 101 | 0.05%0.04 | 1703 |
Key Insights:
- MetaShop: Instagram & Facebook commands 86.6% market share, 83.7pp ahead of Parkour: Facebook Pixel & Feed — a concentrated utm attribution category.
- In the last 30 days, 3 apps climbed and 3 dropped in ranking among the top 10 tracked utm attribution apps.
- MetaShop: Instagram & Facebook added the most new reviews this month (+55) — strong adoption momentum.
Live Ranking and Market Share Trends for Utm Attribution Shopify Apps
Monthly ranking and market share trends for the top 5 utm attribution Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| MetaShop: Instagram & Facebook | #1– | #1– | #1– | #1– | #1– | #1– |
| Parkour: Facebook Pixel & Feed | #2– | #2– | #2– | #2– | #2– | #2– |
| Omega Facebook Pixel, Meta Ads | #3– | #3– | #3– | #41 | #31 | #3– |
| OC Meta Pixel‑ Facebook Pixels | #8– | #71 | #92 | #9– | #72 | #43 |
| ZT Facebook Pixel TikTok Pixel | #5– | #41 | #51 | #5– | #5– | #5– |
Key Insights:
- MetaShop: Instagram & Facebook's ranking held steady from #1 to #1 over the charted period.
- 1 of 5 top utm attribution apps improved their position; 0 declined — a stable market.
- MetaShop: Instagram & Facebook's market share is 86.6% — gaining +17.3pp since the start of the chart.
Utm Attribution Shopify Apps — Market Share by Country
Top 5 countries driving installs for utm attribution Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 51.7% | 1.38 |
 United Kingdom | 7.6% | 0.28 |
 Australia | 4.0% | 0.80 |
 India | 3.8% | 0.25 |
 Canada | 3.1% | 0.58 |
Key Insights:
- United States accounts for 51.7% of utm attribution app installs — the single largest market.
- Top 3 markets (United States, United Kingdom, Australia) collectively cover 63.4% of all tracked utm attribution installs — highly concentrated demand.
Fastest to 1,000 Reviews — Utm Attribution Shopify Apps
Race-style view of how the top 5 utm attribution Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Omega Facebook Pixel, Meta Ads | 69 | 989 |
| MetaShop: Instagram & Facebook | Not yet reached | 672 |
| Parkour: Facebook Pixel & Feed | Not yet reached | 193 |
| ZT Facebook Pixel TikTok Pixel | Not yet reached | 164 |
| OC Meta Pixel‑ Facebook Pixels | Not yet reached | 109 |
Key Insights:
- Omega Facebook Pixel, Meta Ads reached 1,000 reviews fastest — in 69 months since launch.
- 4 of the top 5 utm attribution apps haven't yet crossed 1,000 reviews — MetaShop: Instagram & Facebook is closest at 672 cumulative.
Top Utm Attribution Shopify Apps Ranked by Position
MetaShop: Instagram & Facebook dominates utm attribution with 86.6% market share — a clear category leader Shopify merchants gravitate to first, 83.7pp ahead of Parkour: Facebook Pixel & Feed (2.9%). Omega Facebook Pixel, Meta Ads sits at #3 with 7.7% share, rounding out the top tier. Together, the top 3 apps absorb 97.2% of all utm attribution installs — a highly concentrated landscape with limited room for new entrants. Orichi ChatGPT Ads‑ OpenAI Ads is the standout mover this month, climbing 6 positions — a momentum signal worth tracking.
MetaShop: Instagram & Facebook's 86.6% lead has held stably this month, with the top 3 apps capturing 97.2% of all utm attribution installs. Parkour: Facebook Pixel & Feed (2.9%) is the natural alternative when store fit or pricing rules out MetaShop: Instagram & Facebook.
Live Ranking and Market Share Trends Across Utm Attribution Shopify Apps
MetaShop: Instagram & Facebook held #1 steadily from May 2026 to Oct 2026 — an entrenched leader in utm attribution that challengers haven't displaced. Across the top 5 plotted utm attribution apps, 1 improved their ranking while 0 declined — the category is moving upward overall. MetaShop: Instagram & Facebook's share expanded +17.3pp from 69.3% (May 2026) to 86.6% (Oct 2026) — a sustained widening of the gap against other utm attribution apps over this window.
Stable rankings across the top 5 plotted utm attribution apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Review Growth Velocity in Utm Attribution — Which Apps Grew Fastest
Omega Facebook Pixel, Meta Ads is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 69 months since launch. The remaining 4 utm attribution apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.
4 apps on this chart haven't yet crossed 1,000 reviews: MetaShop: Instagram & Facebook at 672, Parkour: Facebook Pixel & Feed at 193, ZT Facebook Pixel TikTok Pixel at 164, OC Meta Pixel‑ Facebook Pixels at 109 cumulative reviews. MetaShop: Instagram & Facebook is closest to the milestone — its current count puts it roughly 67% of the way to 1,000.
Omega Facebook Pixel, Meta Ads is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the utm attribution category.
Top 5 Apps in Utm Attribution
- MetaShop: Instagram & Facebook — Category leader for utm attribution with 86.6% market share and 5.0★.
- Parkour: Facebook Pixel & Feed — Ranks #2 for utm attribution with 2.9% market share and 4.9★.
- Omega Facebook Pixel, Meta Ads — Ranks #3 for utm attribution with 7.7% market share and 4.8★.
- OC Meta Pixel‑ Facebook Pixels — Climbed 3 positions this month to rank #4 — 1.0% share, 5.0★.
- ZT Facebook Pixel TikTok Pixel — Ranks #5 for utm attribution with 0.5% market share and 5.0★.
Utm Attribution Shopify Apps — Frequently Asked Questions
1. What is the best utm attribution app on Shopify?
MetaShop: Instagram & Facebook is the leading utm attribution app on Shopify, holding 86.6% of category market share with 697 reviews — a clear default for most merchants.
2. Which utm attribution app has the highest market share on Shopify?
MetaShop: Instagram & Facebook holds the highest market share among utm attribution apps at 86.6% (+3.30pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many utm attribution apps are tracked on Shopify?
ShopDigest tracks 96 utm attribution apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which utm attribution app is growing the fastest on Shopify?
Orichi ChatGPT Ads‑ OpenAI Ads has shown the strongest ranking momentum, climbing 6 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are utm attribution apps most popular on Shopify?
United States has the highest concentration of utm attribution app installs at 51.7%, followed by United Kingdom at 7.6%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for utm attribution on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
7. Which utm attribution app reached 1,000 reviews fastest on Shopify?
Omega Facebook Pixel, Meta Ads hit 1,000 reviews in 69 months since launch — the fastest review ramp among tracked utm attribution Shopify apps. See the Review Champions chart above for the full race.
