Essential Upsell & Cross Sell
by Essential Bundles & Upsells
Free plan · From $9.99/mo · 14d trial
ICU• In Cart Upsell Cross Sell Shopify App by In Cart Upsell
Offer customers more products or upgrades on your product page and cart. This will look like a natural part of your user interface and help increase sales. Boost average order value with AI-based upsells and cross-sells without using popups.
4.8 586 reviewsFreePaid from $9.99/month
Pros and cons
Pros and cons of ICU• In Cart Upsell Cross Sell
Pros
- Excellent Customer Support: Quick, friendly, and highly responsive assistance with setup, customization, and issue resolution.
- Easy Setup and Integration: Simple installation process and seamless compatibility with various Shopify themes.
- Customization Options: Flexible design adjustments to match brand aesthetics and user preferences.
- Effective Upsell Functionality: Proven ability to increase average order value (AOV) and drive additional sales.
Cons
- Limited Advanced Features: Some users desired more styling layouts or advanced functionality.
- Trigger Functionality Issues: Occasional bugs with offer triggers, particularly the 'broad' option.
Screenshots
About the app
Boost average order value with AI-based upsells and cross-sells without using popups.
- Upsell Recommendations: AI AUTOSUGGEST - Suggest additional products your customer is likely to purchase.
- Tag-Based Marketing: Display or hide additional purchase suggestions according to a customer's tags.
- Discount Application: DISCOUNTS - Use a discount or buy-one-get-one deal. Integrated directly with Shopify's feature.
- Marketing Strategies: Advanced Targeting - Choose targets based on their location, what's in their shopping cart, or how much they are spending.
- A/B Testing for Upsell Offers: Built-in A/B Testing: Generate two versions of upsells, and the system will automatically send the winning offer.
Keywords
In Cart Upsell Shopify appsCross-sell offers Shopify appsBoost AOV Shopify appsPost Purchase Upsell Shopify appsProduct Page Upsell Shopify appsCart Drawer Customization Shopify appsIncrease sales Shopify appsUpsell automation Shopify appsTargeted upsell Shopify appsAI autopilot upsell Shopify appsSmart analytics upsell Shopify appsCart recovery Shopify appsRevenue boost Shopify appsConversion rate Shopify appsNative branding upsell Shopify apps
Key features
- AI-powered autosuggest recommends products customers are likely to buy.
- Display or hide upsell offers based on customer tags for targeted marketing.
- Apply discounts or BOGO deals directly through Shopify integration.
Pricing
ICU• In Cart Upsell Cross Sell pricing plans
Free Plan
$0 /month
- 1 upsell offer only
- "Powered by InCart Upsell" watermark
Shopify BASIC User
$9.99 /month
- UNLIMITED offers, orders & revenue
- Product page upsell
- Cart page & cart drawer upsells
- Checkout-click popup upsell
- Post purchase upsell
Shopify GROW User
$19.99 /month
- UNLIMITED offers, orders & revenue
- Product page upsell
- Cart page & cart drawer upsells
- Checkout-click popup upsell
- Post purchase upsell
Shopify ADVANCED
$49.99 /month
- UNLIMITED offers, orders & revenue
- Product page upsell
- Cart page & cart drawer upsells
- Checkout-click popup upsell
- Post purchase upsell
Not sure which plan to pick? Discuss Free Plan or Shopify BASIC User plans with us, learn about custom pricing, or get a demo.
Here’s an overview of ICU• In Cart Upsell Cross Sell costs for each of the plan(s)
The app has 4 pricing plans: 1 free and 3 paid. The free plan offered by ICU• In Cart Upsell Cross Sell is Free Plan. The paid plans offered by ICU• In Cart Upsell Cross Sell are Shopify BASIC User, Shopify GROW User, Shopify ADVANCED.
The details of the plans are outlined below.
- Free Plan: this plan is free forever, incurring no subscription costs. It offers a wide range of features like 1 upsell offer only, "Powered by InCart Upsell" watermark.
- Shopify BASIC User: the Shopify BASIC User plan costs $9.99 and comes with a 30-day free trial period. The plan offers a host of features, including UNLIMITED offers, orders & revenue, Product page upsell, Cart page & cart drawer upsells, Checkout-click popup upsell, Post purchase upsell, A/B testing & conditional logic, "AI autopilot" automated offers, Concierge onboarding & support.
- Shopify GROW User: the Shopify GROW User plan costs $19.99 and comes with a 30-day free trial period. The plan offers a host of features, including UNLIMITED offers, orders & revenue, Product page upsell, Cart page & cart drawer upsells, Checkout-click popup upsell, Post purchase upsell, A/B testing & conditional logic, "AI autopilot" automated offers, Concierge onboarding & support.
- Shopify ADVANCED: the Shopify ADVANCED plan costs $49.99 and comes with a 30-day free trial period. The plan offers a host of features, including UNLIMITED offers, orders & revenue, Product page upsell, Cart page & cart drawer upsells, Checkout-click popup upsell, Post purchase upsell, A/B testing & conditional logic, "AI autopilot" automated offers, Concierge onboarding & support.
ICU• In Cart Upsell Cross Sell price summary
| Pricing summary | Free plan available. Free trial available. |
| Total pricing plan(s) | 4 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 3 |
| Cost of paid plan(s) | $9.99, $19.99, $49.99 |
| Free trial available | Yes, for 30 day(s) |
For further information regarding ICU• In Cart Upsell Cross Sell pricing plans, see the official website.
Comparison
Top ICU• In Cart Upsell Cross Sell alternatives — detailed comparison
The table below highlights the crucial differences between ICU• In Cart Upsell Cross Sell and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.8 ★ (586 reviews) | 5.0 ★ (2,428 reviews) | 5.0 ★ (1,500 reviews) | |
| Developed by | In Cart Upsell | Essential Bundles & Upsells | Kaching Bundles & Upsells | |
| Launch date | 8 December 2015 | 10 June 2024 | 9 December 2024 | |
| Pricing | Free, $9.99/month, $19.99/month, $49.99/month | Free, $9.99/month, $19.99/month, $39.99/month | Free, $9.99/month, $14.99/month, $24.99/month | |
| Objective | Boost average order value with AI-based upsells and cross-sells without using popups. | Lift AOV with Frequently Bought Together Cross-sell Upsell App | Boost your AOV: slide cart, upsell cart & free shipping bar | |
| Categories | Upsell and cross-sell, Cart customization | Upsell and cross-sell, Cart customization | Cart customization, Upsell and cross-sell | |
| Key features & highlights | ||||
| Purpose | Offer customers more products or upgrades on your product page and cart. This will look like a natural part of your user interface and help increase sales. | One click upsell and cross sell. Show frequently bought together product upsell & related products. | Boost AOV with a custom slide cart featuring cart discount, urgency timer, free shipping bar, etc. | |
| Features list |
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| |
| Highlights | — |
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| |
| User reviews and ratings | ||||
| Recommended | 96.2% | 99.6% | 99.4% | |
| Pros |
|
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| |
| Cons |
| — |
| |
| Pricing and plans | ||||
| Total pricing plans | 4 | 4 | 4 | |
| Free plan | Available | Available | Available | |
| Free trial | Yes, for 30 day(s) | Yes, for 14 day(s) | Yes, for 14 day(s) | |
| Technical information | ||||
| Rating | 4.8 ★ | 5.0 ★ | 5.0 ★ | |
| Total reviews | 586 | 2,459 | 1,576 | |
| Launch date | 8 December 2015 | 10 June 2024 | 9 December 2024 | |
More details about ICU• In Cart Upsell Cross Sell
Product description
Encourage customers to buy additional relevant products during their existing purchases by employing upselling and cross-selling methods on product pages and in the shopping cart. This tactic ensures the timely promotion of complementary products, like offering a wick trimmer while selling candles or insurance with sneakers, enhancing their shopping experience.
AI summary
The app is a Shopify upsell and cross-sell tool designed to boost average order value (AOV) by displaying targeted offers in-cart or during checkout. Its key features include easy integration with existing themes, customizable styling to match store branding, and flexible trigger-based or broad offer displays. The app excels in user-friendly setup, intuitive customization, and seamless functionality, enabling merchants to create subtle yet effective promotions. A standout strength is its responsive and highly skilled customer support team, which provides rapid assistance with setup, troubleshooting, and even advanced theme adjustments. However, some limitations include occasional conflicts with specific offer triggers and a need for broader styling options. While most users report smooth performance and measurable sales increases, a small subset experienced delayed support responses or unresolved technical issues. The app is particularly effective for stores seeking to enhance conversions with minimal disruption to the shopping experience.
Support
For any questions, concerns, or assistance with ICU• In Cart Upsell Cross Sell, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].
Language support
Details of the ICU• In Cart Upsell Cross Sell are available in various languages on the Shopify app store, including English.
ICU• In Cart Upsell Cross Sell support information in a nutshell
| Support email | info |
| Contact number(s) | Not available |
| FAQ page | Not available |
| Privacy policy | Privacy details |
| Language support | English |
Integration
The list of top Shopify apps, features or software tools that ICU• In Cart Upsell Cross Sell seamlessly integrates with are given below.
CheckoutShopify Adminin cart upsellPageflypost purchase upsellshogunupselling and cross-selling
Developer
| Name | In Cart Upsell |
| Profile | See all apps by In Cart Upsell |
| Website | View developer profile |
| Address | 75 Rockefeller Plz Ste 16C, New York, NY, 10019 |
Installation
How to install ICU• In Cart Upsell Cross Sell on your Shopify store
1
Send your details
Your name, email and store domain go straight to the In Cart Upsell team.
2
The developer gets in touch
In Cart Upsell contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
4.8
★★★★★
586 total reviews
ICU• In Cart Upsell Cross Sell has an overall rating of 4.8 stars from a total of 586 reviews on the Shopify app store. Of these, 564 (96.2%) are positive, 3 (0.5%) are neutral, and 19 (3.2%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Schlupfwespen-Storefrom Germany · 23 March 2026
Sehr gute App - viele Einstellmöglichkeiten und super Support, der sich super zeitnah um Anfragen kümmert und umsetzt!
★★★★★The Modern Danefrom United States · 13 March 2026
The customer service is just above and beyond anything I've experienced! A highly skilled CSS coder spent over an hour with me making the app look exactly how I wanted it on both desktop and mobile. This has been a huge improvement to our store. I cannot recommend this company enough.
★★★★★Fruity Bootyfrom United Kingdom · 11 March 2026
Lasandra in customer service could not have been more helpful! She helped with every single issue, and made it completely personalised/matched to our website!
★★★★★Challengers Comicsfrom United States · 18 February 2026
Changed my template, and the ICU team quickly got their app up to speed for my store. Much appreciated!
★★★★★Baliawearfrom United States · 17 February 2026
Great & fast customer service. Hoping this will increase AOV and it's exactly what I was looking for!
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#19
cart upsell
Total reviews
586
No change vs 30 days ago
Average rating
4.8 ★
0.00 vs 30 days ago
Top market
US
46.3% of installs
Category & keyword rankings
Position and market share today
| Keywordcart upsell | #19 | 0.0% ▼0.0 |
| Keywordskip to checkout | #27 | — |
| Keywordcross sell & upsell bundles | #29 | — |
| CategoryCheckout | #31 | 0.0% ▲0.0 |
Reviews trend
Cumulative reviews · last 6 months
584 → 586 reviews · rating steady at 4.8★
Ranks #19 in 1 of 10 App Store groups tracked.Open full charts →
ICU• In Cart Upsell Cross Sell FAQs
How do I install the ICU• In Cart Upsell Cross Sell Shopify app?
To install ICU• In Cart Upsell Cross Sell on your Shopify store, click on the ICU• In Cart Upsell Cross Sell installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install ICU• In Cart Upsell Cross Sell on your Shopify store, then contact us now.
What are the key features of ICU• In Cart Upsell Cross Sell?
The key features offered by ICU• In Cart Upsell Cross Sell to Shopify store owners are:
- Maximize AOV with upsells on cart page/drawer, product pages & post purchase
- Set triggers & rules for efficiently targeted cart upsell & cross-sell offers
- Drive extra revenue with our robust pre and post-purchase upsell capability
- Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard
- AI-autopilot feature to power the perfect automatic upselling and cross-selling
Does ICU• In Cart Upsell Cross Sell integrate with other Shopify apps or tools?
Yes, ICU• In Cart Upsell Cross Sell seamlessly integrates with other Shopify apps or tools, such as AI AUTOSUGGEST - Suggest additional products your customer is likely to purchase., Display or hide additional purchase suggestions according to a customer's tags., DISCOUNTS - Use a discount or buy-one-get-one deal. Integrated directly with Shopify's feature..
Is there a free trial available for ICU• In Cart Upsell Cross Sell?
Yes, ICU• In Cart Upsell Cross Sell offers a 30-day free trial on all its paid plans.
What are the pricing plans for ICU• In Cart Upsell Cross Sell?
The app has 4 pricing plans: 1 free and 3 paid. The paid plans cost $9.99/month, $19.99/month, $49.99/month, and come with a 30-day free trial period.
How does billing work for ICU• In Cart Upsell Cross Sell?
ICU• In Cart Upsell Cross Sell uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, ICU• In Cart Upsell Cross Sell allows its subscribers to cancel or upgrade their subscription plan at any time.
Does ICU• In Cart Upsell Cross Sell offer customer support?
Yes, ICU• In Cart Upsell Cross Sell offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Is ICU• In Cart Upsell Cross Sell compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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4.8★★★★★586 reviews · 96.2% positive
Writing reviews on ShopDigest is coming soon.
- SCSchlupfwespen-Store★★★★★
Sehr gute App - viele Einstellmöglichkeiten und super Support, der sich super zeitnah um Anfragen kümmert und umsetzt!
ICIn Cart UpsellDeveloperThank you so much for your kind feedback 😊 We’re really glad to hear you’re enjoying the flexibility of the app and that the support has been quick and helpful 🙌If there’s ever anything else you’d like to adjust or improve, feel free to reach out, we’re always here to help 💙
- TMThe Modern Dane★★★★★
The customer service is just above and beyond anything I've experienced! A highly skilled CSS coder spent over an hour with me making the app look exactly how I wanted it on both desktop and mobile. This has been a huge improvement to our store. I cannot recommend this company enough.
ICIn Cart UpsellDeveloperHello to our friends from The Modern DaneThank you for the amazing review. We're delighted to hear that you had a positive experience with our app. We truly appreciate your business, and we’re so grateful for the trust you’ve placed in us. We would like to thank awesome customers like you for your amazing support! You rock!Cheers,Pushpesh & the In Cart Upsell & Cross Sell Support Team
- FBFruity Booty★★★★★
Lasandra in customer service could not have been more helpful! She helped with every single issue, and made it completely personalised/matched to our website!
ICIn Cart UpsellDeveloperThank you so much for your kind words 😊 We’re thrilled to hear that you had such a positive experience and that everything was tailored perfectly to your website 🙌Providing personalized support is something we truly care about, so this means a lot 💙 If you ever need anything else, don’t hesitate to reach out, we’re always here to help!
- CCChallengers Comics★★★★★
Changed my template, and the ICU team quickly got their app up to speed for my store. Much appreciated!
ICIn Cart UpsellDeveloperHello to our friends at Challengers ComicsThank you for the glowing review. We're so happy to hear that you are enjoying In Cart Upsell & Cross-Sell. We are delighted to learn that Denis was able to assist you. We go above and beyond to help every merchant and I am glad that we hit the mark for you. We wish you and your store great success!Tanu & The In Cart Upsell & Cross Sell Support Team
- BABaliawear★★★★★
Great & fast customer service. Hoping this will increase AOV and it's exactly what I was looking for!
ICIn Cart UpsellDeveloperThank you so much for your kind words 😊 We really appreciate your continued support over the years, it means a lot!It’s great to hear the app has been exactly what you were looking for and that you’ve had a positive experience with our support 🙌 We’re also glad to have been part of helping increase your AOV over time 🚀If there’s ever anything else you need, don’t hesitate to reach out, we’re always here to help 💙
- GEGemvius★★★★★
Love this app! Helps greatly with our AOV. Their customizations are easy to use and work nicely. Had an issue with the popups not working right on my store. Their team responded quickly to my messages and resolved the issue which was more complex than we initially thought. Thank you for this app and team!
ICIn Cart UpsellDeveloperThank you so much for the love! 💙 We’re thrilled to hear the app is helping boost your AOV and that you’re enjoying the customization features. Glad our team could jump in quickly and get the pop-up issue sorted; thanks for your patience. We truly appreciate your support!
- LOlobloo★★★★★
Excellent support and very flexible upsell logic. We had a complex setup with gender-specific products and bundles, and the team took the time to really understand our business. Very happy with the result.
ICIn Cart UpsellDeveloperThank you for the fantastic review! 😊We’re really glad to hear the upsell logic met your needs and that our team could support your complex setup with gender-specific products and bundles. Taking the time to understand your business is important to us, so it’s great to know you’re happy with the result. We truly appreciate your trust and support!
- LILittleVitz★★★★★
Really good app and the customer service, especially Lasandra who is incredible and super helpful. I do recommend.
ICIn Cart UpsellDeveloperThank you so much for the wonderful review! 😊We’re thrilled to hear you’re enjoying the app and had a great experience with our customer service. We’ll be sure to pass along your kind words to Lasandra. She’ll be delighted to hear this. Thanks again for the recommendation and your support!
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