Advertising Shopify Apps — Full Market Share Table
All tracked advertising Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TiXel: Meta Pixel TikTok Pixel | 59.74% | 5.12 | Declining |
| 2 |  Reach: OpenAI Ads Pixel | 32.86% | 21.96 | Climbing |
| 3 |  Infinite Google Ads ‑ GTM | 4.11% | 13.02 | Declining |
| 4 |  PotionAds: AI Meta Ad Creative | 1.26% | 2.24 | Declining |
| 5 |  Webrex: AI SEO, Schema JSON‑LD | 0.71% | 0.71 | Climbing |
| 6 |  Schema Plus ‑ AI & SEO JSON‑LD | 0.59% | 0.61 | Declining |
| 7 |  Awin ‑ Affiliate Marketing | 0.28% | 0.24 | Declining |
| 8 |  Wixpa Google Ads ‑ GA4 ‑ GTM | 0.09% | 0.14 | Declining |
| 9 |  Review2XML ‑ Google Shopping | 0.08% | 0.04 | Climbing |
| 10 |  PayPal Pay Later Messaging | 0.05% | 0.11 | Declining |
Showing 1-10 out of 26
Key Insights:
- TiXel: Meta Pixel TikTok Pixel holds 59.7% share of advertising app installs — 26.9pp ahead of Reach: OpenAI Ads Pixel (32.9%).
- Top 3 apps (TiXel: Meta Pixel TikTok Pixel, Reach: OpenAI Ads Pixel, Infinite Google Ads ‑ GTM) account for 96.7% of all advertising install share — a concentrated market.
- Reach: OpenAI Ads Pixel is gaining share fastest this month (+21.96pp) — the largest single gainer among the top advertising apps by share.
- Infinite Google Ads ‑ GTM is losing share fastest (-13.02pp) — could indicate a churning user base or a stronger challenger gaining ground.
Advertising Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 advertising Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TiXel: Meta Pixel TikTok Pixel | 41.9%26.62 | 60.5%18.68 | 39.4%21.18 | 68.6%29.27 | 66.0%2.64 | 68.3%2.33 |
| Reach: OpenAI Ads Pixel | — | 0.1% | 1.3%1.10 | 2.7%1.42 | 12.2%9.55 | 23.9%11.70 |
| Infinite Google Ads ‑ GTM | 12.4%9.11 | 12.1%0.26 | 12.2%0.07 | 4.0%8.18 | 16.1%12.13 | 3.5%12.61 |
| PotionAds: AI Meta Ad Creative | 0.1% | 4.2%4.17 | 11.3%7.01 | 12.0%0.76 | 1.6%10.36 | 1.4%0.21 |
| Webrex: AI SEO, Schema JSON‑LD | — | — | — | — | — | 1.4% |
Key Insights:
- TiXel: Meta Pixel TikTok Pixel's share expanded from 21.2% → 68.3% over the charted period.
- Of the top 5 tracked advertising apps, 3 grew share and 1 lost share — leader is widening the gap.
Top Advertising Shopify Apps by Country
Per-country market share rankings for advertising Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | TiXel: Meta Pixel TikTok Pixel | TiXel: Meta Pixel TikTok Pixel | Infinite Google Ads ‑ GTM | TiXel: Meta Pixel TikTok Pixel | Reach: OpenAI Ads Pixel |
| 2 | Reach: OpenAI Ads Pixel | Reach: OpenAI Ads Pixel | Webrex: AI SEO, Schema JSON‑LD | Reach: OpenAI Ads Pixel | TiXel: Meta Pixel TikTok Pixel |
| 3 | Infinite Google Ads ‑ GTM | Infinite Google Ads ‑ GTM | Wixpa Google Ads ‑ GA4 ‑ GTM |  Feedonomics for Advertising | Infinite Google Ads ‑ GTM |
| 4 | PotionAds: AI Meta Ad Creative | Schema Plus ‑ AI & SEO JSON‑LD | Schema Plus ‑ AI & SEO JSON‑LD | Infinite Google Ads ‑ GTM | Awin ‑ Affiliate Marketing |
| 5 | Webrex: AI SEO, Schema JSON‑LD | PotionAds: AI Meta Ad Creative | TiXel: Meta Pixel TikTok Pixel |  Pin Auto : Pinterest Publisher | Schema Plus ‑ AI & SEO JSON‑LD |
Key Insights:
- TiXel: Meta Pixel TikTok Pixel leads advertising apps in 2 of 4 tracked markets (United States, China).
- TiXel: Meta Pixel TikTok Pixel leads worldwide, but 2 of 4 tracked markets crown a different leader — Infinite Google Ads ‑ GTM in India, Reach: OpenAI Ads Pixel in United Kingdom.
Top 5 Apps in Advertising
- TiXel: Meta Pixel TikTok Pixel — Leads advertising apps with 68.3% install share, rated 4.8★ — gaining share this month.
- Feedonomics for Advertising — Holds 0 of advertising app install share.
- Reach: OpenAI Ads Pixel — Holds 23.9% of advertising app install share, rated 4.6★ — gaining share this month.
- Pin Auto : Pinterest Publisher — Holds 0 of advertising app install share, rated 4.8★ — losing share this month.
- Infinite Google Ads ‑ GTM — Holds 3.5% of advertising app install share, rated 4.9★ — losing share this month.
Advertising Shopify Apps — Frequently Asked Questions
1. Which advertising app has the highest market share on Shopify?
TiXel: Meta Pixel TikTok Pixel dominates the advertising category on Shopify with 59.7% of installs — 26.9pp ahead of Reach: OpenAI Ads Pixel. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for advertising Shopify apps?
For advertising (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which advertising apps are gaining market share on Shopify?
Reach: OpenAI Ads Pixel is gaining advertising app market share fastest this month, up +21.96pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which advertising apps are losing market share on Shopify?
Infinite Google Ads ‑ GTM has lost the most market share this month among advertising apps (-13.02pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most advertising Shopify app installs?
United States drives the largest share of advertising app installs at 42.4%, followed by Colombia at 8.5% and Canada at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many advertising apps does ShopDigest track on Shopify?
ShopDigest tracks 96 advertising apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
