Behavior Targeting Shopify Apps — Country-Level Market Share
All countries ranked by current install share of behavior targeting Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 27.25% | 0.23 |
| 2 |  United Kingdom | 5.91% | 1.05 |
| 3 |  Australia | 5.24% | 0.97 |
| 4 |  France | 4.94% | 0.26 |
| 5 |  India | 4.93% | 0.07 |
| 6 |  Germany | 4.83% | 0.25 |
| 7 |  Canada | 3.94% | 0.19 |
| 8 |  Netherlands | 2.98% | 0.17 |
| 9 |  Spain | 2.74% | 0.15 |
| 10 |  Italy | 2.68% | 0.27 |
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Key Insights:
- United States drives 27.2% of behavior targeting Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Australia) cover 38.4% of all tracked behavior targeting installs — highly concentrated demand.
- France is the fastest-growing market this month (+0.3pp) — emerging demand worth watching.
- United Kingdom's share of behavior targeting app reviews has slipped the most this month (-1.1pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Behavior Targeting Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving behavior targeting Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 25.8%25.78 | 26.6%0.85 | 26.1%0.58 | 26.9%0.82 | 27.2%0.30 | 27.2%0.07 |
| United Kingdom | 7.4%7.43 | 7.4%0.02 | 7.8%0.44 | 7.2%0.68 | 6.5%0.66 | 5.9%0.62 |
| Australia | 6.5%6.50 | 6.6%0.10 | 6.3%0.32 | 6.3%0.03 | 6.0%0.29 | 5.2%0.81 |
| France | 3.5%3.49 | 3.5%0.02 | 3.8%0.30 | 4.2%0.38 | 4.4%0.29 | 4.9%0.47 |
| India | 3.3%3.28 | 3.9%0.60 | 5.0%1.13 | 5.4%0.42 | 4.5%0.96 | 4.9%0.40 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, Australia, France, India.
- Behavior Targeting app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Behavior Targeting Shopify App Installs
United States dominates demand for behavior targeting Shopify apps with 27.2% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (5.9%) and Australia (5.2%) round out the top 3, together accounting for 38.4% of all behavior targeting app installs. France (4.9%) and India (4.9%) fill out the top 5, giving a combined view of where behavior targeting app demand actually concentrates. France is the fastest-growing market this month (+0.3pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United Kingdom has lost the most share this month (-1.1pp).
With 27.2% of behavior targeting app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (5.9%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Behavior Targeting Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, Australia, France, India — show which regions consistently drive behavior targeting app demand over time.
Top 5 Apps in Behavior Targeting
- Attrac Popup, Announcement Bar — Among the most-installed behavior targeting apps worldwide with 74.6% install share, rated 5.0★.
- Free Shipping Bar Cart Upsell — Among the most-installed behavior targeting apps worldwide with 19.3% install share, rated 4.8★.
- XB: Announcement Bars & Banner — Among the most-installed behavior targeting apps worldwide with 0 install share, rated 5.0★.
- TA Banner Slider, Sales Pop up — Among the most-installed behavior targeting apps worldwide with 3.4% install share, rated 5.0★.
- Yeps Announcement Bar Banner — Among the most-installed behavior targeting apps worldwide with 0.7% install share, rated 5.0★.
Behavior Targeting Shopify Apps — Frequently Asked Questions
1. Which countries dominate behavior targeting Shopify app installs?
United States dominates behavior targeting Shopify app installs with 27.2% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are behavior targeting Shopify apps most popular?
behavior targeting apps are most popular in United States (27.2% share), United Kingdom (5.9%), and Australia (5.2%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for behavior targeting Shopify apps?
France is the fastest-growing market for behavior targeting apps this month, gaining +0.3pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for behavior targeting Shopify apps?
United Kingdom has shed the most share this month (-1.1pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for behavior targeting on Shopify?
For behavior targeting (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for behavior targeting Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 27.2%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
