Behavior Targeting Shopify Apps — Full Market Share Table
All tracked behavior targeting Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Attrac Popup, Announcement Bar | 74.63% | 0.01 | Declining |
| 2 |  Free Shipping Bar Cart Upsell | 19.32% | 1.96 | Climbing |
| 3 |  TA Banner Slider, Sales Pop up | 3.37% | 0.03 | Climbing |
| 4 |  Yeps Announcement Bar Banner | 0.75% | 1.06 | Declining |
| 5 |  Essential Announcement Bar | 0.72% | 1.10 | Declining |
| 6 |  BFCM Marquee Announcement Bar | 0.48% | 0.05 | Climbing |
| 7 |  GSC Popup, Email Pop Up | 0.39% | 0.36 | Climbing |
| 8 |  XB: Free Shipping Bar Upsell | 0.13% | 0.00 | Declining |
| 9 |  Algoshop Promo Countdown Timer | 0.11% | 0.15 | Declining |
| 10 |  Algoshop Announcement Bar | 0.07% | 0.05 | Declining |
Showing 1-10 out of 25
Key Insights:
- Attrac Popup, Announcement Bar holds 74.6% share of behavior targeting app installs — 55.3pp ahead of Free Shipping Bar Cart Upsell (19.3%).
- Top 3 apps (Attrac Popup, Announcement Bar, Free Shipping Bar Cart Upsell, TA Banner Slider, Sales Pop up) account for 97.3% of all behavior targeting install share — a concentrated market.
- Free Shipping Bar Cart Upsell is gaining share fastest this month (+1.96pp) — the largest single gainer among the top behavior targeting apps by share.
- Essential Announcement Bar is losing share fastest (-1.10pp) — could indicate a churning user base or a stronger challenger gaining ground.
Behavior Targeting Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 behavior targeting Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Attrac Popup, Announcement Bar | 74.3% | 76.6%2.38 | 85.2%8.54 | 83.3%1.88 | 74.8%8.48 | 74.6%0.19 |
| Free Shipping Bar Cart Upsell | 9.6% | 12.7%3.06 | 4.3%8.30 | 10.6%6.21 | 17.9%7.39 | 19.3%1.37 |
| TA Banner Slider, Sales Pop up | 4.3% | 8.1%3.86 | 7.7%0.43 | 3.1%4.59 | 3.2%0.09 | 3.4%0.19 |
| Yeps Announcement Bar Banner | 0.1% | 0.3%0.25 | 1.0%0.68 | 1.1%0.14 | 1.7%0.52 | 0.8%0.92 |
| Essential Announcement Bar | 11.3% | 0.7%10.66 | 0.6%0.03 | 0.9%0.24 | 1.2%0.33 | 0.7%0.48 |
Key Insights:
- Attrac Popup, Announcement Bar's share held steady from 74.3% → 74.6% over the charted period.
- Of the top 5 tracked behavior targeting apps, 3 grew share and 2 lost share — share is stable across the top tier.
Top Behavior Targeting Shopify Apps by Country
Per-country market share rankings for behavior targeting Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar |
| 2 | Free Shipping Bar Cart Upsell | Free Shipping Bar Cart Upsell | Free Shipping Bar Cart Upsell | Algoshop Promo Countdown Timer | Free Shipping Bar Cart Upsell |
| 3 | TA Banner Slider, Sales Pop up | TA Banner Slider, Sales Pop up | TA Banner Slider, Sales Pop up | BFCM Marquee Announcement Bar | TA Banner Slider, Sales Pop up |
| 4 | Yeps Announcement Bar Banner | Yeps Announcement Bar Banner | GSC Popup, Email Pop Up | Algoshop Announcement Bar | Essential Announcement Bar |
| 5 | Essential Announcement Bar | Essential Announcement Bar | Essential Announcement Bar | XB: Free Shipping Bar Upsell | Yeps Announcement Bar Banner |
Key Insights:
- Attrac Popup, Announcement Bar leads behavior targeting apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Behavior Targeting
- Attrac Popup, Announcement Bar — Leads behavior targeting apps with 74.6% install share, rated 5.0★.
- Free Shipping Bar Cart Upsell — Holds 19.3% of behavior targeting app install share, rated 4.8★ — gaining share this month.
- XB: Announcement Bars & Banner — Holds 0 of behavior targeting app install share, rated 5.0★.
- TA Banner Slider, Sales Pop up — Holds 3.4% of behavior targeting app install share, rated 5.0★.
- Yeps Announcement Bar Banner — Holds 0.7% of behavior targeting app install share, rated 5.0★ — losing share this month.
Behavior Targeting Shopify Apps — Frequently Asked Questions
1. Which behavior targeting app has the highest market share on Shopify?
Attrac Popup, Announcement Bar dominates the behavior targeting category on Shopify with 74.6% of installs — 55.3pp ahead of Free Shipping Bar Cart Upsell. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for behavior targeting Shopify apps?
For behavior targeting (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which behavior targeting apps are gaining market share on Shopify?
Free Shipping Bar Cart Upsell is gaining behavior targeting app market share fastest this month, up +1.96pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which behavior targeting apps are losing market share on Shopify?
Essential Announcement Bar has lost the most market share this month among behavior targeting apps (-1.10pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most behavior targeting Shopify app installs?
United States drives the largest share of behavior targeting app installs at 27.2%, followed by United Kingdom at 5.9% and Australia at 5.2%. Use the country picker on the third card to compare market leaders by country.
6. How many behavior targeting apps does ShopDigest track on Shopify?
ShopDigest tracks 96 behavior targeting apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
