Bnpl Shopify Apps — Country-Level Market Share
All countries ranked by current install share of bnpl Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 34.62% | 3.57 |
| 2 |  Brazil | 26.71% | 2.77 |
| 3 |  India | 8.80% | 0.14 |
| 4 |  United Kingdom | 4.14% | 3.03 |
| 5 |  Hong Kong | 3.94% | 0.41 |
| 6 |  Chile | 2.97% | 1.38 |
| 7 |  Australia | 2.25% | 1.46 |
| 8 |  Netherlands | 2.16% | 0.22 |
| 9 |  Spain | 2.06% | 0.30 |
| 10 |  New Zealand | 2.00% | 0.30 |
Showing 1-10 out of 41
Key Insights:
- United States drives 34.6% of bnpl Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Brazil, India) cover 70.1% of all tracked bnpl installs — moderately concentrated demand.
- United Kingdom's share of bnpl app reviews has slipped the most this month (-3.0pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Bnpl Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving bnpl Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 13.7%13.71 | 20.8%7.09 | 23.2%2.41 | 27.8%4.63 | 33.2%5.37 | 34.0%0.81 |
| Brazil | 34.0%34.00 | 30.2%3.79 | 29.3%0.93 | 29.6%0.29 | 26.1%3.52 | 26.7%0.67 |
| India | 9.0%8.98 | 9.4%0.44 | 9.8%0.43 | 7.8%2.07 | 9.2%1.38 | 8.8%0.36 |
| United Kingdom | 10.7%10.72 | 10.9%0.17 | 9.3%1.62 | 8.5%0.74 | 4.0%4.52 | 4.1%0.11 |
| Hong Kong | 1.4%1.35 | 1.4%0.02 | 1.4%0.06 | 3.3%1.82 | 3.7%0.43 | 3.8%0.10 |
Key Insights:
- Top 5 markets plotted: United States, Brazil, India, United Kingdom, Hong Kong.
Geographic Distribution of Bnpl Shopify App Installs
United States leads bnpl Shopify app installs at 34.6%, but install share is meaningfully spread across multiple top markets. Brazil (26.7%) and India (8.8%) round out the top 3, together accounting for 70.1% of all bnpl app installs. United Kingdom (4.1%) and Hong Kong (3.9%) fill out the top 5, giving a combined view of where bnpl app demand actually concentrates. On the flip side, United Kingdom has lost the most share this month (-3.0pp).
bnpl app demand is split between United States (34.6%), Brazil (26.7%), and India (8.8%) — leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable across regions.
Geographic Trends for Bnpl Shopify Apps Over Time
The top 5 plotted markets — United States, Brazil, India, United Kingdom, Hong Kong — show which regions consistently drive bnpl app demand over time.
Top 5 Apps in Bnpl
- Cashfree BNPL Plus — Among the most-installed bnpl apps worldwide with 0 install share, rated 5.0★.
- Scala Parcelamento Installment — Among the most-installed bnpl apps worldwide with 29.7% install share, rated 4.9★.
- SPD Split Payment & Deposit — Among the most-installed bnpl apps worldwide with 58.5% install share, rated 4.8★.
- White‑labeled BNPL Widgets — Among the most-installed bnpl apps worldwide with 0 install share.
- Slideit ‑ BNPL — Among the most-installed bnpl apps worldwide with 0 install share.
Bnpl Shopify Apps — Frequently Asked Questions
1. Which countries dominate bnpl Shopify app installs?
United States leads bnpl app installs at 34.6%, followed by Brazil at 26.7%. The top 3 markets together cover 70.1% of all installs.
2. Where are bnpl Shopify apps most popular?
bnpl apps are most popular in United States (34.6% share), Brazil (26.7%), and India (8.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for bnpl Shopify apps?
United States is the fastest-growing market for bnpl apps this month, gaining +3.6pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for bnpl Shopify apps?
United Kingdom has shed the most share this month (-3.0pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for bnpl on Shopify?
For bnpl (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for bnpl Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 34.0%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
