Bnpl Shopify Apps – Market Share Breakdown
(Updated September 2026) See which bnpl Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Bnpl Shopify Apps — Full Market Share Table
All tracked bnpl Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  SPD Split Payment & Deposit | 47.36% | 3.85 | Climbing |
| 2 |  Scala Parcelamento Installment | 36.21% | 3.16 | Declining |
| 3 |  Partialy: Partial COD Payment | 12.89% | 0.39 | Declining |
| 4 |  PayPal Pay Later Messaging | 2.19% | 0.44 | Declining |
| 5 |  Afterpay On‑Site Messaging | 0.66% | 0.21 | Climbing |
| 6 |  Oak Prepaid Discount | 0.51% | 0.09 | Declining |
| 7 |  Chargly ‑ Collect POS Fees | 0.05% | 0.01 | Climbing |
| 8 |  seQura On‑Site Messaging | 0.05% | 0.05 | Climbing |
| 9 |  Alma ‑ Widget | 0.02% | 0.03 | Declining |
| 10 |  Zip On‑Site Messaging | 0.02% | 0.01 | Declining |
Showing 1-10 out of 23
Key Insights:
- SPD Split Payment & Deposit holds 47.4% share of bnpl app installs — 11.2pp ahead of Scala Parcelamento Installment (36.2%).
- Top 3 apps (SPD Split Payment & Deposit, Scala Parcelamento Installment, Partialy: Partial COD Payment) account for 96.5% of all bnpl install share — a competitive market.
- SPD Split Payment & Deposit is gaining share fastest this month (+3.85pp) — the largest single gainer among the top bnpl apps by share.
- Scala Parcelamento Installment is losing share fastest (-3.16pp) — could indicate a churning user base or a stronger challenger gaining ground.
Bnpl Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 bnpl Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| SPD Split Payment & Deposit | — | — | 44.1% | 48.4%4.3 | 52.2%3.73 | 51.6%0.55 |
| Scala Parcelamento Installment | — | — | 38.8% | 35.0%3.79 | 33.2%1.73 | 39.1%5.87 |
| Partialy: Partial COD Payment | — | — | 13.3% | 13.2%0.17 | 12.1%1.1 | 7.6%4.46 |
| Afterpay On‑Site Messaging | — | — | 0.4% | 0.7%0.23 | 1.0%0.34 | 0.7%0.36 |
| PayPal Pay Later Messaging | — | — | 2.6% | 2.1%0.54 | 0.8%1.21 | 0.6%0.22 |
Key Insights:
- SPD Split Payment & Deposit's share expanded from 44.1% → 51.6% over the charted period.
- Of the top 5 tracked bnpl apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Bnpl Shopify Apps by Country
Per-country market share rankings for bnpl Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |  | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | |  | |
Key Insights:
- SPD Split Payment & Deposit leads bnpl apps in 2 of 4 tracked markets (United States, United Kingdom).
- SPD Split Payment & Deposit leads worldwide, but 2 of 4 tracked markets crown a different leader — Partialy: Partial COD Payment in India, Cashfree BNPL Plus in China.
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Top 5 Apps in Bnpl
- Scala Parcelamento Installment — Leads bnpl apps with 39.1% install share, rated 4.9★ — gaining share this month.
- SPD Split Payment & Deposit — Holds 51.6% of bnpl app install share, rated 4.8★ — losing share this month.
- White‑labeled BNPL Widgets — Holds 0 of bnpl app install share.
- Credit Key B2B BNPL Messaging — Holds 0 of bnpl app install share, rated 5.0★.
- Slideit ‑ BNPL — Holds 0 of bnpl app install share.
Bnpl Shopify Apps — Frequently Asked Questions
1. Which bnpl app has the highest market share on Shopify?
SPD Split Payment & Deposit currently holds the highest market share for bnpl apps at 47.4%, but the category is competitive — Scala Parcelamento Installment is close behind at 36.2%. The right choice depends on your specific store needs.
2. How is market share calculated for bnpl Shopify apps?
For bnpl (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which bnpl apps are gaining market share on Shopify?
SPD Split Payment & Deposit is gaining bnpl app market share fastest this month, up +3.85pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which bnpl apps are losing market share on Shopify?
Scala Parcelamento Installment has lost the most market share this month among bnpl apps (-3.16pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most bnpl Shopify app installs?
Brazil drives the largest share of bnpl app installs at 33.9%, followed by United States at 26.4% and United Kingdom at 7.6%. Use the country picker on the third card to compare market leaders by country.
6. How many bnpl apps does ShopDigest track on Shopify?
ShopDigest tracks 39 bnpl apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share bnpl app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under bnpl (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For bnpl, SPD Split Payment & Deposit leads on share; see the rankings tab for who currently holds #1 position.
