Branded Shopify Apps — Country-Level Market Share
All countries ranked by current install share of branded Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 63.73% | 33.02 |
| 2 |  United Kingdom | 6.03% | 1.06 |
| 3 |  France | 4.29% | 1.74 |
| 4 |  Australia | 3.25% | 0.47 |
| 5 |  Canada | 2.76% | 0.46 |
| 6 |  Germany | 2.32% | 1.51 |
| 7 |  Hong Kong | 1.54% | 6.52 |
| 8 |  China | 1.22% | 5.65 |
| 9 |  Spain | 1.21% | 1.06 |
| 10 |  Switzerland | 1.11% | 0.04 |
Showing 1-10 out of 120
Key Insights:
- United States drives 63.7% of branded Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, France) cover 74.0% of all tracked branded installs — highly concentrated demand.
- Hong Kong's share of branded app reviews has slipped the most this month (-6.5pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Branded Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving branded Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 54.7%6.20 | 48.1%6.67 | 32.2%15.86 | 31.4%0.84 | 67.7%36.31 | 61.6%6.07 |
| United Kingdom | 5.7%1.42 | 6.5%0.80 | 6.6%0.15 | 6.8%0.18 | 6.0%0.75 | 6.5%0.44 |
| France | 4.3%0.76 | 5.6%1.28 | 7.0%1.37 | 7.4%0.36 | 4.9%2.50 | 4.6%0.30 |
| Australia | 2.4%0.80 | 3.2%0.83 | 3.3%0.02 | 3.2%0.04 | 3.8%0.59 | 3.5%0.31 |
| Canada | 4.0%0.43 | 3.5%0.44 | 3.7%0.19 | 3.8%0.10 | 3.7%0.11 | 3.0%0.74 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, France, Australia, Canada.
- Branded app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Branded Shopify App Installs
United States dominates demand for branded Shopify apps with 63.7% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (6.0%) and France (4.3%) round out the top 3, together accounting for 74.0% of all branded app installs. Australia (3.3%) and Canada (2.8%) fill out the top 5, giving a combined view of where branded app demand actually concentrates. On the flip side, Hong Kong has lost the most share this month (-6.5pp).
With 63.7% of branded app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (6.0%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Branded Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, France, Australia, Canada — show which regions consistently drive branded app demand over time.
Top 5 Apps in Branded
- ChatGPT Ads — Among the most-installed branded apps worldwide with 7.0% install share, rated 2.3★.
- Faire: Buy Wholesale — Among the most-installed branded apps worldwide with 54.3% install share, rated 4.9★.
- BuckyDrop‑Branded Dropshipping — Among the most-installed branded apps worldwide with 5.5% install share, rated 5.0★.
- EPROLO‑Dropshipping & Branding — Among the most-installed branded apps worldwide with 5.1% install share, rated 4.8★.
- DailyFulfill: Dropship&Branded — Among the most-installed branded apps worldwide with 0.1% install share, rated 5.0★.
Branded Shopify Apps — Frequently Asked Questions
1. Which countries dominate branded Shopify app installs?
United States dominates branded Shopify app installs with 63.7% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are branded Shopify apps most popular?
branded apps are most popular in United States (63.7% share), United Kingdom (6.0%), and France (4.3%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for branded Shopify apps?
United States is the fastest-growing market for branded apps this month, gaining +33.0pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for branded Shopify apps?
Hong Kong has shed the most share this month (-6.5pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for branded on Shopify?
For branded (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for branded Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 61.6%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
