Branded Shopify Apps — Full Market Share Table
All tracked branded Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 | 54.28% | 45.26 | Climbing | |
| 2 | 15.45% | 69.26 | Declining | |
| 3 | 7.05% | 7.05 | Climbing | |
| 4 | 6.56% | 5.50 | Climbing | |
| 5 | 5.53% | 3.62 | Climbing | |
| 6 | 5.08% | 3.76 | Climbing | |
| 7 | 1.78% | 1.32 | Climbing | |
| 8 | 0.98% | 0.86 | Climbing | |
| 9 | 0.85% | 0.71 | Climbing | |
| 10 | 0.50% | 0.50 | Climbing |
Showing 1-10 out of 28
Key Insights:
- Faire: Buy Wholesale holds 54.3% share of branded app installs — 38.8pp ahead of 17TRACK Order Tracking (15.5%).
- Top 3 apps (Faire: Buy Wholesale, 17TRACK Order Tracking, ChatGPT Ads) account for 76.8% of all branded install share — a fragmented market.
- Faire: Buy Wholesale is gaining share fastest this month (+45.26pp) — the largest single gainer among the top branded apps by share.
- 17TRACK Order Tracking is losing share fastest (-69.26pp) — could indicate a churning user base or a stronger challenger gaining ground.
Branded Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 branded Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| | 53.4%13.11 | 39.3%14.03 | 13.5%25.79 | 8.0%5.53 | 72.1%64.11 | 54.3%17.84 |
| | 1.2%0.55 | 1.7%0.48 | 68.8%67.07 | 69.9%1.10 | 69.9%– | 15.4%54.42 |
| | — | — | — | — | — | 7.0% |
| | 1.8%0.02 | 2.6%0.76 | 0.9%1.70 | 2.4%1.51 | 4.6%2.18 | 6.6%1.97 |
| | 0.8%0.04 | 1.4%0.57 | 1.0%0.34 | 2.1%1.10 | 3.8%1.64 | 5.5%1.76 |
Key Insights:
- Faire: Buy Wholesale's share expanded from 40.3% → 54.3% over the charted period.
- Of the top 5 tracked branded apps, 4 grew share and 0 lost share — leader is widening the gap.
Top Branded Shopify Apps by Country
Per-country market share rankings for branded Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
Key Insights:
- Faire: Buy Wholesale leads branded apps in 2 of 4 tracked markets (United States, United Kingdom).
- Faire: Buy Wholesale leads worldwide, but 2 of 4 tracked markets crown a different leader — 17TRACK Order Tracking in India, 17TRACK Order Tracking in China.
Top 5 Apps in Branded
- ChatGPT Ads — Leads branded apps with 7.0% install share, rated 2.3★ — gaining share this month.
- Faire: Buy Wholesale — Holds 54.3% of branded app install share, rated 4.9★ — gaining share this month.
- BuckyDrop‑Branded Dropshipping — Holds 5.5% of branded app install share, rated 5.0★ — gaining share this month.
- EPROLO‑Dropshipping & Branding — Holds 5.1% of branded app install share, rated 4.8★ — gaining share this month.
- DailyFulfill: Dropship&Branded — Holds 0.1% of branded app install share, rated 5.0★ — gaining share this month.
Branded Shopify Apps — Frequently Asked Questions
1. Which branded app has the highest market share on Shopify?
Faire: Buy Wholesale ranks #1 by share among branded apps at 54.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for branded Shopify apps?
For branded (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which branded apps are gaining market share on Shopify?
Faire: Buy Wholesale is gaining branded app market share fastest this month, up +45.26pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which branded apps are losing market share on Shopify?
17TRACK Order Tracking has lost the most market share this month among branded apps (-69.26pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most branded Shopify app installs?
United States drives the largest share of branded app installs at 63.7%, followed by United Kingdom at 6.0% and France at 4.3%. Use the country picker on the third card to compare market leaders by country.
6. How many branded apps does ShopDigest track on Shopify?
ShopDigest tracks 96 branded apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share branded app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under branded (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For branded, Faire: Buy Wholesale leads on share; see the rankings tab for who currently holds #1 position.