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Bulk Messaging Shopify Apps – Reviews & Rating Trends

(Updated October 2026) Compare reviews and ratings for bulk messaging Shopify apps and see which apps are gaining the most install momentum. Review counts are the closest proxy to actual installs — Shopify doesn't publish install numbers — so review velocity is one of the strongest signals of merchant adoption for bulk messaging apps.

Klaviyo: Email Marketing & SMS currently leads on 83.7% market share, followed by Brevo PushOwl: Email,Push,SMS at 10.4%. A concentrated field — one app holds most of the tracked installs.

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Bulk Messaging Shopify Apps — Full Reviews Table

All tracked bulk messaging Shopify apps ranked by total review count, with new reviews gained vs 30 days ago and average rating. Filter by country and date range; sort by reviews or review velocity.

Date Range
Countries
Order By
Reviews are as ofToday.Change is betweenSep 19andToday
AppReviewsRating
Klaviyo: Email Marketing & SMS3,388834.6
Brevo PushOwl: Email,Push,SMS2,315564.9
Mailchimp Email SMS Marketing1,525604.6
Appikon ‑ Back In Stock1,459–4.8
Postscript SMS Marketing1,20934.9
ONE: AI, Pop Up, SMS Marketing1,000–4.9
TxtCart AI: SMS Marketing553224.9
Recart: SMS & List Growth488–4.7
WhatFlow: Whatsapp Automation34374.1
ActiveCampaign Marketing260–4.5

Showing 1-10 out of 62

Key Insights:

  • Klaviyo: Email Marketing & SMS leads bulk messaging apps with 3,388 total reviews — 1,073 more than Brevo PushOwl: Email,Push,SMS (2,315).
  • Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, Mailchimp Email SMS Marketing) hold 57.6% of all reviews across the top 10 tracked bulk messaging apps.
  • Klaviyo: Email Marketing & SMS is gaining reviews fastest this month (+83) — strong recent install momentum.
  • 6 of 10 top-reviewed bulk messaging apps gained new reviews this period; 0 saw no net additions.
See more insights

Bulk Messaging Shopify Apps — Cumulative Review Trend

Monthly cumulative review count for the top 5 bulk messaging Shopify apps over the past year — a longitudinal view of which apps keep accumulating reviews and which have flattened.

Date Range
From
—
To
Countries
App Selector
Time Granularity
Charts Data
Monthly cumulative review count for the top 5 bulk messaging Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
Klaviyo: Email Marketing & SMSKlaviyo: Email Marketing & SMS2,8562423,0231673,1341113,2381043,332943,38856
Brevo PushOwl: Email,Push,SMSBrevo PushOwl: Email,Push,SMS2,107512,158512,198402,226282,280542,31535
Mailchimp Email SMS MarketingMailchimp Email SMS Marketing1,206711,289831,354651,414601,498841,52527
Appikon ‑ Back In StockAppikon ‑ Back In Stock1,45831,458–1,45911,459–1,459–1,459–
Postscript SMS MarketingPostscript SMS Marketing1,20311,203–1,20411,20511,20721,2092

Key Insights:

  • Klaviyo: Email Marketing & SMS's cumulative reviews grew from 1,766 to 3,388 over the charted period — 1,622 new reviews accumulated.
  • Klaviyo: Email Marketing & SMS's 3,388 cumulative reviews sit 2.8× above Postscript SMS Marketing's 1,209 at the bottom of the plotted bulk messaging set — a wide spread between long-running leaders and newer entrants.
  • Klaviyo: Email Marketing & SMS's cumulative review lead compounds over time — an established review base acts as a trust signal for merchants comparing apps, and continued adoption keeps the review count climbing, a flywheel newcomers struggle to interrupt.
See more insights

Fastest to 1,000 Reviews — Bulk Messaging Shopify Apps

Race-style view of how the top 5 bulk messaging Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis. Adjust the milestone or app set with the filters above.

App Selector
Reviews
Time Granularity
Charts Data
Review velocity for the top 5 bulk messaging Shopify apps — months since launch to reach 1,000 reviews and current cumulative review count.
AppMonths to Reach 1,000 ReviewsCurrent Review Count
Appikon ‑ Back In StockAppikon ‑ Back In Stock361,458
Postscript SMS MarketingPostscript SMS Marketing441,208
Brevo PushOwl: Email,Push,SMSBrevo PushOwl: Email,Push,SMS582,301
Mailchimp Email SMS MarketingMailchimp Email SMS Marketing751,520
Klaviyo: Email Marketing & SMSKlaviyo: Email Marketing & SMS1133,381

Key Insights:

  • Appikon ‑ Back In Stock reached 1,000 reviews fastest — in 36 months since launch.
  • Postscript SMS Marketing crossed 1,000 reviews in 44 months — 8 months behind Appikon ‑ Back In Stock.
  • All 5 apps in this set have crossed 1,000 reviews — months-to-1k ranges from 36 to 113, a 77-month spread.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Most-Reviewed Bulk Messaging Shopify Apps

Klaviyo: Email Marketing & SMS leads bulk messaging Shopify apps with 3,388 cumulative reviews and a 4.6★ average rating. Brevo PushOwl: Email,Push,SMS (2,315 reviews) and Mailchimp Email SMS Marketing (1,525 reviews) round out the top 3. Combined, the top 3 apps hold 57.6% of all reviews across the top tier — a tight oligopoly where the leader's review flywheel is hard to break. Notable mover: Klaviyo: Email Marketing & SMS added the most new reviews this month (+83) — a strong recent install signal.

Klaviyo: Email Marketing & SMS's 3,388-review base reflects long-running merchant adoption in bulk messaging — a tenure signal for merchants who weight track record alongside current fit. Brevo PushOwl: Email,Push,SMS (2,315 reviews) and the rest of the top tier carry meaningful adoption too, and feature scope, support, and current trajectory often matter more than raw review totals when choosing between established options.

Bulk Messaging Shopify Apps — Long-Term Review Trends

Klaviyo: Email Marketing & SMS accumulated 1,622 new reviews from Jan 2025 to Oct 2026, growing from 1,766 to 3,388 cumulative reviews — a steep addition rate for bulk messaging apps. Across the top 5 plotted bulk messaging apps, the steepest ongoing slopes mark the ones still actively winning new merchants — absolute review counts matter less than recent acceleration when picking apps in a category that's still growing.

Klaviyo: Email Marketing & SMS's lead in cumulative reviews compounds in concentrated bulk messaging categories: more reviews lift App Store rank, which drives more installs, which add more reviews — newcomers face a steep curve to catch up to the 3,388 cumulative base.

Review Growth Velocity in Bulk Messaging — Which Apps Grew Fastest

Appikon ‑ Back In Stock reached 1,000 reviews in 36 months since launch — the fastest ramp among the top 5 bulk messaging apps tracked here. Postscript SMS Marketing in 44 months, Brevo PushOwl: Email,Push,SMS in 58 months, Mailchimp Email SMS Marketing in 75 months, and Klaviyo: Email Marketing & SMS took 113 months to cross the same milestone, a 77-month spread between the fastest and slowest in the set.

All 5 apps in this set have crossed 1,000 reviews, with current cumulative counts now ranging from 1,208 (Postscript SMS Marketing) to 3,381 (Klaviyo: Email Marketing & SMS) — a 2.8× difference, showing how far ahead the leader has continued to build past the milestone.

The 77-month gap between Appikon ‑ Back In Stock's and Klaviyo: Email Marketing & SMS's time-to-1,000 highlights how unevenly product-market fit landed across this bulk messaging set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.

Top 5 Apps in Bulk Messaging

  1. Klaviyo: Email Marketing & SMS — Has accumulated 3,388 reviews for bulk messaging at a 4.7★ average.
  2. Twilio: Order Alert & Bulk SMS — Has accumulated 7 reviews for bulk messaging at a 4.8★ average.
  3. Brevo PushOwl: Email,Push,SMS — Has accumulated 2,315 reviews for bulk messaging at a 4.8★ average.
  4. TxtCart AI: SMS Marketing — Has accumulated 553 reviews for bulk messaging at a 4.9★ average.
  5. YSMS ‑ SMS Marketing — Has accumulated 66 reviews for bulk messaging at a 4.7★ average.

Bulk Messaging Shopify Apps — Frequently Asked Questions

1. Which bulk messaging app has the most reviews on Shopify?

Klaviyo: Email Marketing & SMS has the most reviews among bulk messaging Shopify apps with 3,388 total reviews, ahead of Brevo PushOwl: Email,Push,SMS at 2,315. Sort the table by Reviews (High to Low) to see the full ranked list.

2. How are reviews used to measure bulk messaging app popularity on Shopify?

Reviews are the closest publicly available proxy for install volume on Shopify — Shopify doesn't publish install counts, so cumulative reviews and review velocity are the standard way to measure adoption. For bulk messaging apps, this page shows total reviews, new reviews per month, and time-to-1,000 reviews so you can compare both established scale and current momentum.

3. Which bulk messaging app is gaining reviews fastest on Shopify?

Klaviyo: Email Marketing & SMS is gaining the most new reviews this month among bulk messaging apps, adding 83 reviews in the past 30 days. Switch the table sub-tab to "Review Changes" to see all apps ordered by review velocity.

4. Which bulk messaging app reached 1,000 reviews fastest on Shopify?

Appikon ‑ Back In Stock hit 1,000 reviews in 36 months since launch — the fastest review ramp among tracked bulk messaging Shopify apps. Use the "Fastest to 1,000 Reviews" chart above to compare against other apps or change the milestone (5,000, 10,000, etc.).

5. What is the average rating for top bulk messaging Shopify apps?

The top 5 bulk messaging apps average 4.8★ across 9,868 combined reviews — a strong overall quality benchmark. Individual ratings appear in the table above; sort by Reviews to see how rating varies across the most-installed apps.

6. How often are review counts for bulk messaging apps updated on Shopify?

Review counts and rating data refresh weekly on this page. The Reviews Trend chart aggregates monthly intervals by default — switch to weekly granularity for shorter-term signals or yearly for macro trends.

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