Conversion Shopify Apps — Full Market Share Table
All tracked conversion Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 88.16% | 9.99 | Climbing |
| 2 |  GLO Color Swatch Variant Image | 3.99% | 2.18 | Declining |
| 3 |  Conversion Bear Trust Badges | 2.28% | 1.74 | Declining |
| 4 |  Stape Conversion Tracking | 1.04% | 0.38 | Declining |
| 5 |  ChatGPT Ads | 0.95% | 0.77 | Climbing |
| 6 |  Essent Cart Drawer Cart Upsell | 0.85% | 0.41 | Declining |
| 7 |  GemPages Landing Page Builder | 0.79% | 1.57 | Declining |
| 8 |  Instafeed ‑ Instagram Feed | 0.52% | 0.73 | Declining |
| 9 |  MetaShop: Instagram & Facebook | 0.48% | 0.26 | Declining |
| 10 |  EComposer Landing Page Builder | 0.27% | 0.27 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Microsoft Clarity: AI Insights holds 88.2% share of conversion app installs — 84.2pp ahead of GLO Color Swatch Variant Image (4.0%).
- Top 3 apps (Microsoft Clarity: AI Insights, GLO Color Swatch Variant Image, Conversion Bear Trust Badges) account for 94.4% of all conversion install share — a fragmented market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+9.99pp) — the largest single gainer among the top conversion apps by share.
- GLO Color Swatch Variant Image is losing share fastest (-2.18pp) — could indicate a churning user base or a stronger challenger gaining ground.
Conversion Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 conversion Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 81.2%1.19 | 82.6%1.38 | 74.1%8.47 | 73.7%0.35 | 88.8%15.01 | 88.2%0.59 |
| GLO Color Swatch Variant Image | 10.3%7.76 | 10.2%0.10 | 13.7%3.53 | 5.9%7.78 | 2.4%3.49 | 4.0%1.55 |
| Conversion Bear Trust Badges | 1.9%1.36 | 1.7%0.23 | 2.0%0.35 | 3.9%1.87 | 2.3%1.63 | 2.3%0.03 |
| Stape Conversion Tracking | 0.5%0.06 | 0.5%0.03 | 0.8%0.34 | 0.9%0.04 | 0.9%0.06 | 1.0%0.11 |
| ChatGPT Ads | — | — | — | 0.2% | 0.2%0.05 | 0.9%0.74 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 0.7% → 88.2% over the charted period.
- Of the top 5 tracked conversion apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Conversion Shopify Apps by Country
Per-country market share rankings for conversion Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Microsoft Clarity: AI Insights leads conversion apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Conversion
- Conversion Bear Trust Badges — Leads conversion apps with 2.3% install share, rated 4.9★ — losing share this month.
- Stape Conversion Tracking — Holds 1.0% of conversion app install share, rated 4.4★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 88.2% of conversion app install share, rated 4.6★ — gaining share this month.
- ChatGPT Ads — Holds 0.9% of conversion app install share, rated 2.3★ — gaining share this month.
- Checkout Review ‑ Conversion — Holds 0.1% of conversion app install share, rated 5.0★.
Conversion Shopify Apps — Frequently Asked Questions
1. Which conversion app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among conversion apps at 88.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for conversion Shopify apps?
For conversion (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which conversion apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining conversion app market share fastest this month, up +9.99pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which conversion apps are losing market share on Shopify?
GLO Color Swatch Variant Image has lost the most market share this month among conversion apps (-2.18pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most conversion Shopify app installs?
United States drives the largest share of conversion app installs at 25.1%, followed by India at 8.5% and United Kingdom at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many conversion apps does ShopDigest track on Shopify?
ShopDigest tracks 96 conversion apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share conversion app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under conversion (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For conversion, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
