Microsoft Clarity: AI Insights Shopify App by Microsoft Clarity

Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps Optimize conversions with AI analytics, recordings, heatmaps

4.6 2,506 reviewsFree

Install in your Shopify store We pass your name, email and store domain to the Microsoft Clarity team so they can help install and configure the app on your store.

.myshopify.com

Screenshots

Microsoft Clarity: AI Insights Shopify app screenshot 1
Microsoft Clarity: AI Insights Shopify app screenshot 2
Microsoft Clarity: AI Insights Shopify app screenshot 3
Microsoft Clarity: AI Insights Shopify app screenshot 4
Microsoft Clarity: AI Insights Shopify app screenshot 5
Microsoft Clarity: AI Insights Shopify app screenshot 6
Microsoft Clarity: AI Insights Shopify app screenshot 7

About the app

Optimize conversions with AI analytics, recordings, heatmaps

  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
  • Brand Agents: Guide shoppers to conversion with conversational insights

Install in your Shopify store We pass your name, email and store domain to the Microsoft Clarity team so they can help install and configure the app on your store.

Pricing

Microsoft Clarity: AI Insights pricing plans

Free Forever
$0 /month

Not sure which plan to pick? Discuss Free Forever plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Microsoft Clarity: AI Insights costs for each of the plan(s)

The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by Microsoft Clarity: AI Insights is Free Forever.

The details of the plans are outlined below.

  • Free Forever: this plan is free forever, incurring no subscription costs.

Microsoft Clarity: AI Insights price summary

Pricing summaryFree
Total pricing plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

For further information regarding Microsoft Clarity: AI Insights pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Microsoft Clarity team so they can help install and configure the app on your store.

Comparison

Top Microsoft Clarity: AI Insights alternatives — detailed comparison

The table below highlights the crucial differences between Microsoft Clarity: AI Insights and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings4.6 ★ (2,358 reviews)4.9 ★ (709 reviews)4.6 ★ (897 reviews)
Developed byMicrosoft ClarityPropel CommerceLucky Orange LLC
Launch date17 July 202517 June 20218 July 2014
PricingFreeFree, $9.90/month, $19.90/month, $39.90/monthFree, $19/month, $39/month, $89/month
ObjectiveOptimize conversions with AI analytics, recordings, heatmapsSee how shoppers behave! Identify mistakes with visitor replays!Tools for better website checkout and increasing conversions
CategoriesAnalytics, Site optimization - OtherAnalytics, Site optimization - OtherAnalytics, Site optimization - Other
Key features & highlights
PurposeOptimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & HeatmapsBoost sales by observing your customers! Identify mistakes and problems hindering your sales. Gain insights into customer purchasing behavior, track added-to-cart products, and identify instances of checkout abandonment through visual analytics.
Features list—
  • Watch live and recorded shopper sessions to identify sales-blocking issues.
  • Heatmaps reveal visitor behavior patterns to optimize page layouts.
  • Conduct surveys to collect direct customer feedback and satisfaction insights.
  • View session recordings to see how visitors interact with your site.
  • Use heatmaps to identify the most engaging parts of your pages.
  • Send surveys directly to customers to gather actionable feedback.
Highlights
  • Based in United States
  • Based in United States
  • Based in India
User reviews and ratings
Recommended90.3%97.8%92.5%
Pros—
  • Provides detailed analytics on visitor behavior, helping identify issues and optimize user experience.
  • Offers a substantial number of free pageviews, making it accessible for small businesses.
  • Frequently praised for quick, knowledgeable, and friendly assistance.
  • Easy to install, navigate, and use, even for non-technical users.
  • High-quality replays and heatmaps reveal precise customer interactions.
  • Considered more affordable than alternatives, with reasonable paid plans.
  • Seamless installation and immediate usability with minimal configuration.
  • Enables businesses to make data-driven improvements swiftly.
  • Prompt, knowledgeable, and friendly assistance with quick issue resolution.
  • Intuitive design and easy navigation enhance the overall experience.
  • Comprehensive heatmaps, recordings, and analytics provide actionable data on customer behavior.
  • Live visitor tracking and session recordings offer immediate feedback on user interactions.
  • Support calls and guidance ensure new users can quickly utilize key features.
  • Includes heatmaps, click maps, scroll maps, surveys, and funnels for deep analysis.
  • Data-driven optimizations lead to noticeable improvements in website performance.
  • Many long-term users continue to find the app indispensable for their business.
Cons—
  • Lacks multilingual options, restricting non-English users.
  • Some users report functionality problems with specific themes (e.g., Dawn theme).
  • Collects excessive personal data (e.g., IP addresses) without clear opt-out options.
  • Problems with installation and tracking code integration for Shopify users.
  • Lack of a dedicated mobile app or optimized mobile experience.
  • The overlapping theme of customer support was removed from CONS because the majority of reviews praised the support team, outweighing the few negative mentions.
Pricing and plans
Total pricing plans144
Free planAvailableAvailableAvailable
Free trialNoYes, for 7 day(s)No
Technical information
Rating4.6 ★4.9 ★4.6 ★
Total reviews2,506731907
Launch date17 July 202517 June 20218 July 2014

More details about Microsoft Clarity: AI Insights

Product description

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.

Support

For any questions, concerns, or assistance with Microsoft Clarity: AI Insights, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Microsoft Clarity: AI Insights offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Microsoft Clarity: AI Insights are available in various languages on the Shopify app store, including German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian.

Microsoft Clarity: AI Insights support information in a nutshell
Support emailclarityms@microsoft.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportGerman, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian
Integration

The list of top Shopify apps, features or software tools that Microsoft Clarity: AI Insights seamlessly integrates with are given below.

CheckoutShopify AdminGoogle AdsGoogle AnalyticsHubSpotMicrosoft AdsOptimizelyZapier
Developer
NameMicrosoft Clarity
ProfileSee all apps by Microsoft Clarity
WebsiteView developer profile
Address1 Microsoft Way, Redmond, WA, 98052

Installation

How to install Microsoft Clarity: AI Insights on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Microsoft Clarity team.

2

The developer gets in touch

Microsoft Clarity contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.6
★★★★★
2,506 total reviews
52,085
4179
364
242
1136

Microsoft Clarity: AI Insights has an overall rating of 4.6 stars from a total of 2,506 reviews on the Shopify app store. Of these, 2,264 (90.3%) are positive, 64 (2.6%) are neutral, and 178 (7.1%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★TryTAATfrom United States · 8 November 2026

first time using an app like this but it is INCREDIBLE

★★★★★WHAT iF Jewelryfrom United States · 7 November 2026

amazing to be able to see what the customers look at.

★★★★★POMTIQUEfrom China · 6 November 2026

Microsoft Clarity is excellent! It records visitor sessions in great detail with well-organized, systematic analytics. It’s such a helpful tool for Shopify stores to check traffic sources and analyze user behavior.

★★★★★Bedzing Pillowsfrom United States · 5 November 2026

It's so helpful for me to identify the website problems.

★★★★★Bio Moonfrom United Arab Emirates · 5 November 2026

That is an excellent screen recorder | i am checking the customer journey on my website

Install in your Shopify store We pass your name, email and store domain to the Microsoft Clarity team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#1
Site optimization - Other · Cohort analysis
Total reviews
2,513
▲ 175 vs 30 days ago
Average rating
4.6 ★
▲ 0.01 vs 30 days ago
Top market
US
24.1% of installs · ▼ 0.08%

Category & keyword rankings

Position and market share today

CategorySite optimization - Other#152.5% ▼0.4
KeywordCohort analysis#187.3% ▲31.2
KeywordAI insights#196.0% ▲1.1
KeywordMarketing attribution#188.9% ▲46.6

Reviews trend

Cumulative reviews · last 6 months

1,329 → 2,513 reviews · rating 4.6★ (+0.01)
Ranks #1 in 9 of 10 App Store groups tracked.Open full charts →

Microsoft Clarity: AI Insights FAQs

How do I install the Microsoft Clarity: AI Insights Shopify app?
To install Microsoft Clarity: AI Insights on your Shopify store, click on the Microsoft Clarity: AI Insights installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Microsoft Clarity: AI Insights on your Shopify store, then contact us now.
What are the key features of Microsoft Clarity: AI Insights?

The key features offered by Microsoft Clarity: AI Insights to Shopify store owners are:

  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
  • Brand Agents: Guide shoppers to conversion with conversational insights
Does Microsoft Clarity: AI Insights integrate with other Shopify apps or tools?

Microsoft Clarity: AI Insights has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.

Is there a free trial available for Microsoft Clarity: AI Insights?

No, Microsoft Clarity: AI Insights does not offer any free trial.

What are the pricing plans for Microsoft Clarity: AI Insights?

The app offers 1 plan that is forever-free.

How does billing work for Microsoft Clarity: AI Insights?

Microsoft Clarity: AI Insights is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, Microsoft Clarity: AI Insights allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Microsoft Clarity: AI Insights offer customer support?

Yes, Microsoft Clarity: AI Insights offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Microsoft Clarity: AI Insights offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Microsoft Clarity: AI Insights compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Alternatives

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Microsoft Clarity team so they can help install and configure the app on your store.

.myshopify.com
4.6★★★★★2,506 reviews · 90.3% positive

Writing reviews on ShopDigest is coming soon.

  • TR
    TryTAATUnited States · 8 Nov 2026
    ★★★★★

    first time using an app like this but it is INCREDIBLE

  • WI
    WHAT iF JewelryUnited States · 7 Nov 2026
    ★★★★★

    amazing to be able to see what the customers look at.

  • PO
    POMTIQUEChina · 6 Nov 2026
    ★★★★★

    Microsoft Clarity is excellent! It records visitor sessions in great detail with well-organized, systematic analytics. It’s such a helpful tool for Shopify stores to check traffic sources and analyze user behavior.

  • BP
    Bedzing PillowsUnited States · 5 Nov 2026
    ★★★★★

    It's so helpful for me to identify the website problems.

  • BM
    Bio MoonUnited Arab Emirates · 5 Nov 2026
    ★★★★★

    That is an excellent screen recorder | i am checking the customer journey on my website

  • KO
    KOHL24.COMGermany · 2 Nov 2026
    ★★★★★

    Bestes Live Tracking was wir bisher genutzt haben!

  • TA
    The A.M.Y. DepotUnited States · 20 Oct 2026
    ★★★★★

    Provides significant insights. The ability to view a recording of a visito's actions is unique and incredible. Will require some time for a non-technical user to understand what the app does. Spend the time learning Clarity. It is worth it.

  • NA
    NapibelaChile · 27 Sep 2026
    ★★★★★

    una maravilla para poder depurar la experiencia de usuario!

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