Cosmetics Shopify Apps — Country-Level Market Share
All countries ranked by current install share of cosmetics Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 36.54% | 1.71 |
| 2 |  United Kingdom | 12.21% | 0.16 |
| 3 |  Latvia | 6.59% | 1.65 |
| 4 |  Sweden | 6.04% | 4.19 |
| 5 |  France | 4.86% | 0.61 |
| 6 |  Netherlands | 4.41% | 0.56 |
| 7 |  Germany | 4.41% | 3.04 |
| 8 |  Belgium | 4.40% | 0.56 |
| 9 |  Brazil | 2.21% | 0.28 |
| 10 |  Lithuania | 2.21% | 0.28 |
Showing 1-10 out of 38
Key Insights:
- United States drives 36.5% of cosmetics Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Latvia) cover 55.3% of all tracked cosmetics installs — moderately concentrated demand.
- Sweden is the fastest-growing market this month (+4.2pp) — emerging demand worth watching.
- Germany's share of cosmetics app reviews has slipped the most this month (-3.0pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Cosmetics Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving cosmetics Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 67.5%0.24 | 54.1%13.40 | 38.0%16.11 | 32.5%5.53 | 37.4%4.89 | 36.5%0.82 |
| United Kingdom | 6.2%3.86 | 8.2%1.94 | 11.7%3.53 | 13.4%1.75 | 12.5%0.96 | 12.2%0.28 |
| France | 0.0%– | 3.7%3.70 | 8.6%4.87 | 5.9%2.66 | 4.9%0.97 | 4.8%0.10 |
| Sweden | 0.8%0.85 | 1.0%0.14 | 0.8%0.21 | 0.5%0.24 | 0.5%0.09 | 0.4%0.01 |
| Latvia | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– |
Key Insights:
- United States's share of cosmetics app installs contracted from 45.1% → 36.5% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Latvia, Sweden, France.
Geographic Distribution of Cosmetics Shopify App Installs
United States leads cosmetics Shopify app installs at 36.5%, but install share is meaningfully spread across multiple top markets. United Kingdom (12.2%) and Latvia (6.6%) round out the top 3, together accounting for 55.3% of all cosmetics app installs. Sweden (6.0%) and France (4.9%) fill out the top 5, giving a combined view of where cosmetics app demand actually concentrates. Sweden is the fastest-growing market this month (+4.2pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Germany has lost the most share this month (-3.0pp).
cosmetics app demand is split between United States (36.5%), United Kingdom (12.2%), and Latvia (6.6%) — leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable across regions.
Geographic Trends for Cosmetics Shopify Apps Over Time
United States's share contracted from 45.1% (Nov 2024) to 36.5% (Nov 2026) — a -8.5pp drop for the leading cosmetics market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, United Kingdom, Latvia, Sweden, France — show which regions consistently drive cosmetics app demand over time.
Top 5 Apps in Cosmetics
- Selfnamed: Cosmetics on demand — Among the most-installed cosmetics apps worldwide with 81.3% install share, rated 4.3★.
- Blanka Makeup Beauty Cosmetics — Among the most-installed cosmetics apps worldwide with 15.7% install share, rated 4.7★.
- viaGlamour Cosmetics Lab — Among the most-installed cosmetics apps worldwide with 0 install share, rated 4.8★.
- Jubile:Makeup Beauty Cosmetics — Among the most-installed cosmetics apps worldwide with 2.2% install share, rated 3.6★.
- MirrARly Makeup & Cosmetics — Among the most-installed cosmetics apps worldwide with 0.3% install share, rated 5.0★.
Cosmetics Shopify Apps — Frequently Asked Questions
1. Which countries dominate cosmetics Shopify app installs?
United States leads cosmetics app installs at 36.5%, followed by United Kingdom at 12.2%. The top 3 markets together cover 55.3% of all installs.
2. Where are cosmetics Shopify apps most popular?
cosmetics apps are most popular in United States (36.5% share), United Kingdom (12.2%), and Latvia (6.6%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for cosmetics Shopify apps?
Sweden is the fastest-growing market for cosmetics apps this month, gaining +4.2pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for cosmetics Shopify apps?
Germany has shed the most share this month (-3.0pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for cosmetics on Shopify?
For cosmetics (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for cosmetics Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 45.1% to 36.5%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
