Cosmetics Shopify Apps – Geographic Distribution
(Updated September 2026) Discover where cosmetics Shopify apps are most popular and how country-level adoption has shifted over time. This keyword page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
Cosmetics Shopify Apps — Country-Level Market Share
All countries ranked by current install share of cosmetics Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 54.71% | 7.74 |
| 2 |  United Kingdom | 8.53% | 2.56 |
| 3 |  Sweden | 6.18% | 0.05 |
| 4 |  Germany | 5.75% | 0.33 |
| 5 |  Canada | 5.18% | 0.27 |
| 6 |  Belgium | 3.14% | 3.01 |
| 7 |  Brazil | 2.90% | 2.82 |
| 8 |  Italy | 2.83% | 0.15 |
| 9 |  Cyprus | 2.83% | 0.15 |
| 10 |  Latvia | 2.83% | 2.83 |
Showing 1-10 out of 37
Key Insights:
- United States drives 40.4% of cosmetics Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Germany) cover 57.8% of all tracked cosmetics installs — highly concentrated demand.
- United Kingdom's share of cosmetics app reviews has slipped the most this month (-2.2pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Cosmetics Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving cosmetics Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| United States | 69.9%11.4 | 63.0%6.95 | 62.8%0.22 | 52.0%10.78 | 33.2%18.74 | 40.6%7.34 |
| United Kingdom | 6.9%1.44 | 8.7%1.8 | 6.0%2.74 | 8.6%2.56 | 12.6%4.05 | 10.8%1.78 |
| Germany | 6.9%1.42 | 8.7%1.79 | 6.0%2.69 | 5.7%0.31 | 8.4%2.7 | 6.5%1.91 |
| Sweden | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Belgium | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Key Insights:
- United States's share of cosmetics app installs contracted from 48.7% → 40.6% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Germany, Sweden, Belgium.
- Cosmetics app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
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Geographic Distribution of Cosmetics Shopify App Installs
United States dominates demand for cosmetics Shopify apps with 40.4% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (10.8%) and Germany (6.6%) round out the top 3, together accounting for 57.8% of all cosmetics app installs. Sweden (4.6%) and Belgium (4.4%) fill out the top 5, giving a combined view of where cosmetics app demand actually concentrates. On the flip side, United Kingdom has lost the most share this month (-2.2pp).
With 40.4% of cosmetics app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (10.8%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Cosmetics Shopify Apps Over Time
United States's share contracted from 48.7% (Nov 2024) to 40.6% (Sep 2026) — a -8.1pp drop for the leading cosmetics market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, United Kingdom, Germany, Sweden, Belgium — show which regions consistently drive cosmetics app demand over time.
United States's shrinking cosmetics lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Cosmetics
- viaGlamour Cosmetics Lab — Among the most-installed cosmetics apps worldwide with 0 install share, rated 4.7★.
- Blanka Makeup Beauty Cosmetics — Among the most-installed cosmetics apps worldwide with 37.2% install share, rated 4.5★.
- Selfnamed: Cosmetics on demand — Among the most-installed cosmetics apps worldwide with 53.7% install share, rated 4.4★.
- Jubile:Makeup Beauty Cosmetics — Among the most-installed cosmetics apps worldwide with 7.4% install share, rated 2.7★.
- HR Dropship Cosmetics & Soaps — Among the most-installed cosmetics apps worldwide with 0 install share, rated 5.0★.
Cosmetics Shopify Apps — Frequently Asked Questions
1. Which countries dominate cosmetics Shopify app installs?
United States dominates cosmetics Shopify app installs with 40.4% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are cosmetics Shopify apps most popular?
cosmetics apps are most popular in United States (40.4% share), United Kingdom (10.8%), and Germany (6.6%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for cosmetics Shopify apps?
United States is the fastest-growing market for cosmetics apps this month, gaining +8.5pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for cosmetics Shopify apps?
United Kingdom has shed the most share this month (-2.2pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for cosmetics on Shopify?
For cosmetics (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for cosmetics Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 48.7% to 40.6%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
