Cosmetics Shopify Apps – Market Share Breakdown
(Updated September 2026) See which cosmetics Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Cosmetics Shopify Apps — Full Market Share Table
All tracked cosmetics Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Blanka Makeup Beauty Cosmetics | 51.53% | 8.12 | Declining |
| 2 |  Selfnamed: Cosmetics on demand | 42.51% | 6.72 | Climbing |
| 3 |  Jubile:Makeup Beauty Cosmetics | 4.12% | 1.68 | Climbing |
| 4 |  MirrARly Makeup & Cosmetics | 0.77% | 0.31 | Declining |
| 5 |  KOREALY‑Dropship Korean Items | 0.31% | 0.11 | Climbing |
| 6 |  Product Photo Finder | 0.15% | 0.02 | Climbing |
| 7 |  ReelPik Shoppable Videos & UGC | 0.15% | 0.13 | Declining |
| 8 |  Freshly Batch Inventory | 0.13% | 0.01 | Climbing |
| 9 |  Premium Drop a Hint | 0.08% | 0.00 | Declining |
| 10 |  Dropship Beauty | 0.06% | 0.06 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Blanka Makeup Beauty Cosmetics holds 51.5% share of cosmetics app installs — 9.0pp ahead of Selfnamed: Cosmetics on demand (42.5%).
- Top 3 apps (Blanka Makeup Beauty Cosmetics, Selfnamed: Cosmetics on demand, Jubile:Makeup Beauty Cosmetics) account for 98.2% of all cosmetics install share — a fragmented market.
- Selfnamed: Cosmetics on demand is gaining share fastest this month (+6.72pp) — the largest single gainer among the top cosmetics apps by share.
- Blanka Makeup Beauty Cosmetics is losing share fastest (-8.12pp) — could indicate a churning user base or a stronger challenger gaining ground.
Cosmetics Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 cosmetics Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Selfnamed: Cosmetics on demand | 44.5%19.03 | 47.5%3 | 35.8%11.74 | 42.5%6.72 | 66.9%24.43 | 53.8%13.19 |
| Blanka Makeup Beauty Cosmetics | 49.8%23.6 | 47.1%2.69 | 59.6%12.51 | 51.5%8.11 | 27.6%23.92 | 37.2%9.55 |
| Jubile:Makeup Beauty Cosmetics | 2.5%0.37 | 2.4%0.13 | 2.4%0.08 | 4.1%1.68 | 4.2%0.06 | 7.4%3.19 |
| MirrARly Makeup & Cosmetics | 1.6% | 1.6%0.02 | 1.1%0.49 | 0.8%0.31 | 0.3%0.46 | 0.5%0.15 |
| Product Photo Finder | 0.1%0.09 | 0.2%0.08 | 0.1%0.06 | 0.1%0.01 | 0.1%0.02 | 0.3%0.18 |
Key Insights:
- Selfnamed: Cosmetics on demand's share expanded from 9.0% → 53.8% over the charted period.
- Of the top 5 tracked cosmetics apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Cosmetics Shopify Apps by Country
Per-country market share rankings for cosmetics Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | |  | | | |
Key Insights:
- Blanka Makeup Beauty Cosmetics leads cosmetics apps in 2 of 4 tracked markets (United States, China).
- Blanka Makeup Beauty Cosmetics leads worldwide, but 2 of 4 tracked markets crown a different leader — ReelPik Shoppable Videos & UGC in India, Selfnamed: Cosmetics on demand in United Kingdom.
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Top 5 Apps in Cosmetics
- viaGlamour Cosmetics Lab — Leads cosmetics apps with 0 install share, rated 4.7★.
- Blanka Makeup Beauty Cosmetics — Holds 37.2% of cosmetics app install share, rated 4.5★ — gaining share this month.
- Selfnamed: Cosmetics on demand — Holds 53.7% of cosmetics app install share, rated 4.4★ — losing share this month.
- Jubile:Makeup Beauty Cosmetics — Holds 7.4% of cosmetics app install share, rated 2.7★ — gaining share this month.
- HR Dropship Cosmetics & Soaps — Holds 0 of cosmetics app install share, rated 5.0★.
Cosmetics Shopify Apps — Frequently Asked Questions
1. Which cosmetics app has the highest market share on Shopify?
Blanka Makeup Beauty Cosmetics ranks #1 by share among cosmetics apps at 51.5%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for cosmetics Shopify apps?
For cosmetics (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which cosmetics apps are gaining market share on Shopify?
Selfnamed: Cosmetics on demand is gaining cosmetics app market share fastest this month, up +6.72pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which cosmetics apps are losing market share on Shopify?
Blanka Makeup Beauty Cosmetics has lost the most market share this month among cosmetics apps (-8.12pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most cosmetics Shopify app installs?
United States drives the largest share of cosmetics app installs at 40.4%, followed by United Kingdom at 10.8% and Germany at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many cosmetics apps does ShopDigest track on Shopify?
ShopDigest tracks 96 cosmetics apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share cosmetics app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under cosmetics (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For cosmetics, Blanka Makeup Beauty Cosmetics leads on share; see the rankings tab for who currently holds #1 position.
