Custom Code Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom code Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Code Shopify Apps — Full Market Share Table
All tracked custom code Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Section Store: Theme Sections | 46.56% | 4.24 | Declining |
| 2 |  Shopify Flow | 18.23% | 6.66 | Climbing |
| 3 |  Attrac Popup, Announcement Bar | 13.50% | 5.15 | Climbing |
| 4 |  Kite Discount, Free Gift, BOGO | 9.63% | 7.04 | Climbing |
| 5 |  Klaviyo: Email Marketing & SMS | 5.09% | 2.37 | Climbing |
| 6 |  CW Email Popup Email Marketing | 2.83% | 19.78 | Declining |
| 7 |  SMART Bundles Volume Discounts | 2.15% | 1.76 | Climbing |
| 8 |  Joy Loyalty Program Rewards | 0.41% | 0.24 | Climbing |
| 9 |  Pop Convert ‑ Pop Ups, Banners | 0.32% | 0.32 | Climbing |
| 10 |  Omnisend Email Marketing & SMS | 0.26% | 0.11 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Section Store: Theme Sections holds 46.6% share of custom code app installs — 28.3pp ahead of Shopify Flow (18.2%).
- Top 3 apps (Section Store: Theme Sections, Shopify Flow, Attrac Popup, Announcement Bar) account for 78.3% of all custom code install share — a fragmented market.
- Kite Discount, Free Gift, BOGO is gaining share fastest this month (+7.04pp) — the largest single gainer among the top custom code apps by share.
- CW Email Popup Email Marketing is losing share fastest (-19.78pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Code Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom code Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Section Store: Theme Sections | 53.7% | 50.6%3.1 | 46.4%4.19 | 40.6%5.79 | 27.1%13.53 | 27.1%0.02 |
| Attrac Popup, Announcement Bar | 6.8% | 8.4%1.61 | 13.5%5.02 | 13.5%0.06 | 23.2%9.67 | 23.2%0.02 |
| Klaviyo: Email Marketing & SMS | 2.8% | 2.7%0.1 | 5.1%2.34 | 10.9%5.8 | 17.5%6.61 | 17.8%0.28 |
 BOGOS: Free Gift Bundle Upsell | — | — | — | 5.1% | 17.2%12.08 | 16.9%0.27 |
| Shopify Flow | 11.2% | 11.6%0.37 | 18.2%6.57 | 16.7%1.44 | 12.7%4 | 12.8%0.02 |
Key Insights:
- Section Store: Theme Sections's share contracted from 53.7% → 27.1% over the charted period.
- Of the top 5 tracked custom code apps, 4 grew share and 1 lost share — challengers are eating into leader's share.
Top Custom Code Shopify Apps by Country
Per-country market share rankings for custom code Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | ||||
| 3 | | | | | |
| 4 | | | | | |
| 5 | |
Key Insights:
- Section Store: Theme Sections leads custom code apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Code
- CodeUp ‑ Add Custom Code — Leads custom code apps with 0 install share, rated 4.7★.
- Attrac Popup, Announcement Bar — Holds 23.2% of custom code app install share, rated 5.0★ — gaining share this month.
- Section Store: Theme Sections — Holds 27.1% of custom code app install share, rated 4.9★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 17.8% of custom code app install share, rated 4.7★ — gaining share this month.
- BOGOS: Free Gift Bundle Upsell — Holds 16.9% of custom code app install share, rated 5.0★ — gaining share this month.
Custom Code Shopify Apps — Frequently Asked Questions
1. Which custom code app has the highest market share on Shopify?
Section Store: Theme Sections ranks #1 by share among custom code apps at 46.6%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom code Shopify apps?
For custom code (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom code apps are gaining market share on Shopify?
Kite Discount, Free Gift, BOGO is gaining custom code app market share fastest this month, up +7.04pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom code apps are losing market share on Shopify?
CW Email Popup Email Marketing has lost the most market share this month among custom code apps (-19.78pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom code Shopify app installs?
United States drives the largest share of custom code app installs at 30.1%, followed by United Kingdom at 8.2% and Australia at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many custom code apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom code apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom code app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom code (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom code, Section Store: Theme Sections leads on share; see the rankings tab for who currently holds #1 position.
