Custom Formulas Shopify Apps — Country-Level Market Share
All countries ranked by current install share of custom formulas Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 19.43% | 2.77 |
| 2 |  United Kingdom | 11.79% | 0.09 |
| 3 |  Germany | 7.78% | 0.94 |
| 4 |  Australia | 7.26% | 1.71 |
| 5 |  Netherlands | 6.70% | 0.78 |
| 6 |  Hong Kong | 5.97% | 0.97 |
| 7 |  France | 3.58% | 0.01 |
| 8 |  Italy | 3.24% | 0.06 |
| 9 |  Canada | 3.17% | 0.55 |
| 10 |  Spain | 2.17% | 0.31 |
Showing 1-10 out of 80
Key Insights:
- United States drives 19.5% of custom formulas Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Germany) cover 39.1% of all tracked custom formulas installs — globally distributed demand.
- Germany's share of custom formulas app reviews has slipped the most this month (-0.9pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Custom Formulas Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving custom formulas Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 19.5%19.53 | 20.5%0.99 | 21.8%1.27 | 18.7%3.07 | 17.1%1.63 | 19.5%2.39 |
| United Kingdom | 13.5%13.46 | 14.2%0.75 | 13.6%0.59 | 12.1%1.54 | 11.3%0.83 | 11.8%0.59 |
| Germany | 8.7%8.65 | 7.4%1.29 | 6.6%0.80 | 9.2%2.65 | 8.9%0.29 | 7.8%1.13 |
| Australia | 8.8%8.82 | 8.3%0.48 | 8.3%0.01 | 6.7%1.68 | 5.7%0.95 | 7.2%1.46 |
| Netherlands | 6.2%6.22 | 5.6%0.62 | 5.8%0.19 | 6.6%0.82 | 7.8%1.20 | 6.7%1.11 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, Germany, Australia, Netherlands.
- Custom Formulas app demand is globally distributed — adoption is spread across multiple markets without one dominant region, suggesting region-agnostic design wins here.
Geographic Distribution of Custom Formulas Shopify App Installs
United States is the largest single market for custom formulas Shopify apps at just 19.5% — but no country dominates, meaning custom formulas apps serve a globally distributed merchant base. United Kingdom (11.8%) and Germany (7.8%) round out the top 3, together accounting for 39.1% of all custom formulas app installs. Australia (7.3%) and Netherlands (6.7%) fill out the top 5, giving a combined view of where custom formulas app demand actually concentrates. On the flip side, Germany has lost the most share this month (-0.9pp).
United States's 19.5% as the largest single market still leaves the rest spread thinly across many countries — the strongest custom formulas apps in this kind of distribution are typically region-agnostic by design, with translation, currency, and tax handling that works regardless of merchant location.
Geographic Trends for Custom Formulas Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, Germany, Australia, Netherlands — show which regions consistently drive custom formulas app demand over time.
With demand for custom formulas apps spread across 5+ markets, the trend chart's value is in spotting quietly accelerating regions — countries with steady upward slopes (even at small absolute share) are where merchant-side product fit is still being defined.
Top 5 Apps in Custom Formulas
- Multifeed Google Shopping Feed — Among the most-installed custom formulas apps worldwide with 28.9% install share, rated 4.9★.
- Mulwi | 200+ Shopping Feeds — Among the most-installed custom formulas apps worldwide with 12.7% install share, rated 5.0★.
- Simprosys Google Shopping Feed — Among the most-installed custom formulas apps worldwide with 51.8% install share, rated 4.9★.
- FeedFix | XML Import & Export — Among the most-installed custom formulas apps worldwide with 4.9% install share, rated 5.0★.
- LC Custom Google Shopping Feed — Among the most-installed custom formulas apps worldwide with 1.2% install share, rated 4.9★.
Custom Formulas Shopify Apps — Frequently Asked Questions
1. Which countries dominate custom formulas Shopify app installs?
custom formulas Shopify app installs are globally distributed — United States is the largest single market at just 19.5%, with the remaining share spread across many countries. Use the trend chart to see if any region is gaining concentration over time.
2. Where are custom formulas Shopify apps most popular?
custom formulas apps are most popular in United States (19.5% share), United Kingdom (11.8%), and Germany (7.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for custom formulas Shopify apps?
United States is the fastest-growing market for custom formulas apps this month, gaining +2.5pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for custom formulas Shopify apps?
Germany has shed the most share this month (-0.9pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for custom formulas on Shopify?
For custom formulas (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
