Custom Formulas Shopify Apps — Full Rankings Table
All tracked custom formulas Shopify apps ranked by current App Store position, with rank change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by date range, sortable by rank or rank change.
| App | Rank | Status |
|---|---|---|
 Multifeed Google Shopping Feed | 1– | Leader |
 Mulwi | 200+ Shopping Feeds | 21 | Climbing |
 Simprosys Google Shopping Feed | 31 | Climbing |
 FeedFix | XML Import & Export | 42 | Declining |
 LC Custom Google Shopping Feed | 51 | Climbing |
 Feedyio: 200+ XML/CSV Feeds | 61 | Declining |
 Flexify: Facebook Product Feed | 72 | Climbing |
 FeedHub: Google Shopping Feed | 8– | Stable |
 Restocked ‑ Purchase Orders | 9 | Newly Added |
 Avada Product Feed | 10 | Newly Added |
Showing 1-10 out of 95
Key Insights:
- Multifeed Google Shopping Feed ranks #1 for custom formulas Shopify apps — 1 position ahead of Mulwi | 200+ Shopping Feeds at #2.
- Among the top 10 tracked custom formulas apps, 4 climbed and 2 declined in rank over the past 30 days — a settled top tier.
- Flexify: Facebook Product Feed is the biggest climber, gaining 2 positions this month to reach #7.
- FeedFix | XML Import & Export dropped 2 positions this month to #4 — the largest single decliner in the top 10 custom formulas apps.
Custom Formulas Shopify Apps — Ranking Position Over Time
Monthly ranking trajectory for the top 5 custom formulas Shopify apps over the past year — pick any apps, change date range, or switch to Ranking Changes to see per-interval movement.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Multifeed Google Shopping Feed | #2– | #2– | #2– | #11 | #1– | #1– |
| Mulwi | 200+ Shopping Feeds | #3– | #3– | #41 | #22 | #2– | #2– |
| Simprosys Google Shopping Feed | #1– | #1– | #1– | #32 | #41 | #31 |
| FeedFix | XML Import & Export | #4– | #4– | #31 | #41 | #31 | #41 |
| LC Custom Google Shopping Feed | #6– | #71 | #61 | #6– | #6– | #51 |
Key Insights:
- Multifeed Google Shopping Feed's ranking improved from #2 to #1 over the charted period.
- 3 of 5 top custom formulas apps improved their position; 1 declined — a stable market.
Top Custom Formulas Shopify Apps by Current Ranking
Multifeed Google Shopping Feed holds the #1 position for custom formulas Shopify apps. Mulwi | 200+ Shopping Feeds sits at #2 and Simprosys Google Shopping Feed at #3, rounding out the top tier. Flexify: Facebook Product Feed is the standout mover this month, climbing 2 positions to #7 — a momentum signal worth tracking.
Stable rankings in custom formulas mean Shopify merchants have largely settled on their preferences for this category — challengers ranked below the top 10 face an uphill path to break in without a meaningfully differentiated feature set, integration depth, or pricing model.
Long-Term Ranking Trends Across Custom Formulas Shopify Apps
Multifeed Google Shopping Feed climbed from #2 to #1 over the charted period — a 1-position gain among custom formulas apps. Across the top 5 plotted custom formulas apps, 3 improved their position while 1 declined — a category in upward motion.
Stable rankings across the top 5 apps mean custom formulas merchants have largely settled on their preferred apps — challengers below the top 5 face an uphill path to break in.
Top 5 Apps in Custom Formulas
- Multifeed Google Shopping Feed — Holds the #1 custom formulas ranking on the Shopify App Store, rated 4.9★.
- Mulwi | 200+ Shopping Feeds — Climbed 1 position this month to #2 for custom formulas, rated 5.0★.
- Simprosys Google Shopping Feed — Climbed 1 position this month to #3 for custom formulas, rated 4.9★.
- FeedFix | XML Import & Export — Slipped 2 positions this month to #4 for custom formulas, rated 5.0★.
- LC Custom Google Shopping Feed — Climbed 1 position this month to #5 for custom formulas, rated 4.9★.
Custom Formulas Shopify Apps — Frequently Asked Questions
1. Which custom formulas app ranks #1 on Shopify?
Multifeed Google Shopping Feed currently ranks #1 for custom formulas apps on the Shopify App Store and holds 28.9% market share (-5.06pp vs 30 days ago). Rankings refresh weekly — see the trend chart above for how this position has changed over time.
2. How are custom formulas Shopify apps ranked?
Rankings on this page reflect each app's position in Shopify's keyword search results for "custom formulas", which Shopify computes from a mix of merchant install volume, review velocity, and recency. Apps beyond position #22 receive zero traffic in our market share calculation since merchants rarely scroll that far.
3. Which custom formulas apps are climbing the rankings on Shopify?
Flexify: Facebook Product Feed has shown the strongest ranking momentum among custom formulas apps, climbing 2 positions to #7 over the past 30 days. Sort the rankings table by Rank Change (Low to High) to surface the full set of recent gainers.
4. How often do custom formulas app rankings change on Shopify?
Custom Formulas rankings have been notably stable over the past 30 days — most of the top 5 held their positions, suggesting an established competitive order. Rankings are crawled weekly, so significant moves usually take 2–4 weeks to show up.
5. Which custom formulas apps lost rank positions recently?
FeedFix | XML Import & Export dropped the most among the top 10 tracked custom formulas apps, slipping 2 positions to #4 over the past 30 days. Switch the table sub-tab to "Ranking Changes" to see all decliners ordered by movement size.
6. How many custom formulas apps does ShopDigest track on Shopify?
ShopDigest tracks 95 custom formulas apps on the Shopify App Store. The full list is paginated in the table above — adjust the date range and sort order to drill into any window.
7. Why don't apps ranked beyond #22 show market share for custom formulas?
For keyword pages, market share is rank-weighted: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 receive zero weight. This reflects Shopify search behaviour — merchants almost never scroll past the top of the results, so positions further down don't translate to installs.
