Email Marketing Shopify Apps — Country-Level Market Share
All countries ranked by current install share of email marketing Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 40.45% | 0.19 |
| 2 |  United Kingdom | 8.08% | 0.08 |
| 3 |  Australia | 7.25% | 0.13 |
| 4 |  Canada | 5.12% | 0.03 |
| 5 |  Germany | 3.40% | 0.08 |
| 6 |  Spain | 2.96% | 0.31 |
| 7 |  France | 2.77% | 0.18 |
| 8 |  Netherlands | 2.42% | 0.03 |
| 9 |  Italy | 2.03% | 0.14 |
| 10 |  Hong Kong | 1.70% | 0.16 |
Showing 1-10 out of 127
Key Insights:
- United States drives 40.4% of email marketing Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Australia) cover 55.8% of all tracked email marketing installs — highly concentrated demand.
- Spain is the fastest-growing market this month (+0.3pp) — emerging demand worth watching.
- France's share of email marketing app reviews has slipped the most this month (-0.2pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Email Marketing Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving email marketing Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 36.0%5.14 | 33.2%2.82 | 38.7%5.51 | 40.8%2.10 | 40.1%0.72 | 40.4%0.32 |
| United Kingdom | 8.6%0.42 | 8.3%0.31 | 7.8%0.42 | 7.7%0.14 | 8.4%0.68 | 8.1%0.30 |
| Australia | 6.1%0.13 | 6.3%0.15 | 6.4%0.17 | 7.1%0.64 | 7.0%0.11 | 7.3%0.30 |
| Canada | 4.9%0.33 | 4.8%0.16 | 4.6%0.12 | 4.9%0.28 | 5.3%0.33 | 5.1%0.13 |
| Germany | 3.5%0.27 | 3.7%0.17 | 3.5%0.14 | 3.2%0.35 | 3.3%0.09 | 3.4%0.10 |
Key Insights:
- United States's share of email marketing app installs contracted from 45.1% → 40.4% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Australia, Canada, Germany.
- Email Marketing app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Email Marketing Shopify App Installs
United States dominates demand for email marketing Shopify apps with 40.4% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (8.1%) and Australia (7.2%) round out the top 3, together accounting for 55.8% of all email marketing app installs. Canada (5.1%) and Germany (3.4%) fill out the top 5, giving a combined view of where email marketing app demand actually concentrates. Spain is the fastest-growing market this month (+0.3pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, France has lost the most share this month (-0.2pp).
With 40.4% of email marketing app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (8.1%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Email Marketing Shopify Apps Over Time
United States's share contracted from 45.1% (Nov 2024) to 40.4% (Oct 2026) — a -4.7pp drop for the leading email marketing market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, United Kingdom, Australia, Canada, Germany — show which regions consistently drive email marketing app demand over time.
United States's shrinking email marketing lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Email Marketing
- Klaviyo: Email Marketing & SMS — Among the most-installed email marketing apps worldwide with 67.0% install share, rated 4.7★.
- Omnisend Email Marketing & SMS — Among the most-installed email marketing apps worldwide with 11.2% install share, rated 4.7★.
- CWILL Popup Email Marketing — Among the most-installed email marketing apps worldwide with 11.6% install share, rated 4.9★.
- Mailchimp Email SMS Marketing — Among the most-installed email marketing apps worldwide with 6.9% install share, rated 4.8★.
- Wiz AI Email Marketing — Among the most-installed email marketing apps worldwide with 0.8% install share, rated 5.0★.
Email Marketing Shopify Apps — Frequently Asked Questions
1. Which countries dominate email marketing Shopify app installs?
United States dominates email marketing Shopify app installs with 40.4% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are email marketing Shopify apps most popular?
email marketing apps are most popular in United States (40.4% share), United Kingdom (8.1%), and Australia (7.2%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for email marketing Shopify apps?
Spain is the fastest-growing market for email marketing apps this month, gaining +0.3pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for email marketing Shopify apps?
France has shed the most share this month (-0.2pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for email marketing on Shopify?
For email marketing (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for email marketing Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 45.1% to 40.4%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
