Excel Shopify Apps — Full Market Share Table
All tracked excel Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Matrixify: Data Export Import | 88.46% | 17.61 | Climbing |
| 2 |  Altera ‑ Export and Import | 5.65% | 19.40 | Declining |
| 3 |  OPTIS Product Options, Variant | 3.76% | 1.27 | Climbing |
| 4 |  DataChamp Excel & CSV Export | 1.54% | 1.50 | Climbing |
| 5 |  BulkFlow: Data Import & Export | 0.13% | 0.13 | Climbing |
| 6 |  Ablestar Bulk Product Editor | 0.12% | 0.49 | Declining |
| 7 |  File Upload & Image ‑ Uploadly | 0.08% | 0.02 | Declining |
| 8 |  MAPMIGO: Store Locator & Maps | 0.07% | 0.00 | Climbing |
| 9 |  Report Pundit: Custom Reports | 0.07% | 0.26 | Declining |
| 10 |  Upload‑Lift Image Upload | 0.04% | 0.05 | Declining |
Showing 1-10 out of 26
Key Insights:
- Matrixify: Data Export Import holds 88.5% share of excel app installs — 82.8pp ahead of Altera ‑ Export and Import (5.7%).
- Top 3 apps (Matrixify: Data Export Import, Altera ‑ Export and Import, OPTIS Product Options, Variant) account for 97.9% of all excel install share — a concentrated market.
- Matrixify: Data Export Import is gaining share fastest this month (+17.61pp) — the largest single gainer among the top excel apps by share.
- Altera ‑ Export and Import is losing share fastest (-19.40pp) — could indicate a churning user base or a stronger challenger gaining ground.
Excel Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 excel Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Matrixify: Data Export Import | 51.5%19.31 | 58.1%6.59 | 73.3%15.26 | 67.0%6.29 | 59.7%7.31 | 88.5%28.73 |
| Altera ‑ Export and Import | 23.6%6.80 | 28.8%5.26 | 21.2%7.58 | 20.4%0.82 | 17.6%2.83 | 5.6%11.95 |
| OPTIS Product Options, Variant | 20.0%10.48 | 10.3%9.64 | 3.1%7.22 | 10.2%7.04 | 15.8%5.65 | 3.8%12.05 |
| DataChamp Excel & CSV Export | 0.0%– | 0.1%0.07 | 0.1%0.07 | 0.0%0.12 | 5.4%5.38 | 1.6%3.86 |
| BulkFlow: Data Import & Export | 0.3%– | 0.3%– | 0.3%– | 0.3%– | 0.3%– | 0.1%0.21 |
Key Insights:
- Matrixify: Data Export Import's share expanded from 76.5% → 88.5% over the charted period.
- Of the top 5 tracked excel apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Excel Shopify Apps by Country
Per-country market share rankings for excel Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Matrixify: Data Export Import | Matrixify: Data Export Import | Matrixify: Data Export Import | Matrixify: Data Export Import | Matrixify: Data Export Import |
| 2 | Altera ‑ Export and Import | Altera ‑ Export and Import | Altera ‑ Export and Import | OPTIS Product Options, Variant | Altera ‑ Export and Import |
| 3 | OPTIS Product Options, Variant | OPTIS Product Options, Variant | OPTIS Product Options, Variant | Upload‑Lift Image Upload | OPTIS Product Options, Variant |
| 4 | DataChamp Excel & CSV Export | DataChamp Excel & CSV Export |  Mixtable Export: Excel & CSV | DataChamp Excel & CSV Export | DataChamp Excel & CSV Export |
| 5 | BulkFlow: Data Import & Export | Ablestar Bulk Product Editor | Ablestar Bulk Product Editor | Altera ‑ Export and Import | BulkFlow: Data Import & Export |
Key Insights:
- Matrixify: Data Export Import leads excel apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Excel
- Matrixify: Data Export Import — Leads excel apps with 88.5% install share, rated 4.9★ — gaining share this month.
- DataChamp Excel & CSV Export — Holds 1.6% of excel app install share, rated 4.9★ — gaining share this month.
- Altera ‑ Export and Import — Holds 5.6% of excel app install share, rated 5.0★ — losing share this month.
- Coefficient for Sheets & Excel — Holds 0 of excel app install share, rated 4.4★.
- Mixtable Export: Excel & CSV — Holds 0.0% of excel app install share, rated 5.0★.
Excel Shopify Apps — Frequently Asked Questions
1. Which excel app has the highest market share on Shopify?
Matrixify: Data Export Import dominates the excel category on Shopify with 88.5% of installs — 82.8pp ahead of Altera ‑ Export and Import. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for excel Shopify apps?
For excel (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which excel apps are gaining market share on Shopify?
Matrixify: Data Export Import is gaining excel app market share fastest this month, up +17.61pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which excel apps are losing market share on Shopify?
Altera ‑ Export and Import has lost the most market share this month among excel apps (-19.40pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most excel Shopify app installs?
United States drives the largest share of excel app installs at 42.6%, followed by United Kingdom at 9.6% and Australia at 6.3%. Use the country picker on the third card to compare market leaders by country.
6. How many excel apps does ShopDigest track on Shopify?
ShopDigest tracks 96 excel apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
