Facebook Store Shopify Apps – Market Share Breakdown
(Updated September 2026) See which facebook store Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Facebook Store Shopify Apps — Full Market Share Table
All tracked facebook store Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 54.64% | 7.68 | Climbing |
| 2 |  MetaShop: Instagram & Facebook | 32.89% | 7.17 | Climbing |
| 3 |  ∞ Facebook & Instagram Shop AI | 8.19% | 1.26 | Climbing |
| 4 |  Parkour: Facebook Pixel & Feed | 1.40% | 3.36 | Declining |
| 5 |  Omega Facebook Pixel, Meta Ads | 0.90% | 0.10 | Declining |
| 6 |  Meta & Facebook Pixels by Nabu | 0.85% | 0.49 | Declining |
| 7 |  Section Store: Theme Sections | 0.69% | 12.14 | Declining |
| 8 |  Trackify Facebook Pixel,TikTok | 0.18% | 0.10 | Climbing |
| 9 |  ∞ Facebook Pixel ‑Tiktok Pixel | 0.08% | 0.00 | Climbing |
| 10 |  AI ‑ Easy Ads for Facebook Ads | 0.05% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- Facebook & Instagram holds 54.6% share of facebook store app installs — 21.8pp ahead of MetaShop: Instagram & Facebook (32.9%).
- Top 3 apps (Facebook & Instagram, MetaShop: Instagram & Facebook, ∞ Facebook & Instagram Shop AI) account for 95.7% of all facebook store install share — a competitive market.
- Facebook & Instagram is gaining share fastest this month (+7.68pp) — the largest single gainer among the top facebook store apps by share.
- Section Store: Theme Sections is losing share fastest (-12.14pp) — could indicate a churning user base or a stronger challenger gaining ground.
Facebook Store Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 facebook store Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 43.1%8.77 | 38.0%5.14 | 49.1%11.11 | 55.6%6.45 | 63.4%7.79 | 65.0%1.66 |
| MetaShop: Instagram & Facebook | 25.5%5.25 | 34.4%8.92 | 24.7%9.67 | 32.3%7.57 | 27.7%4.63 | 26.7%0.95 |
| ∞ Facebook & Instagram Shop AI | 7.2%1.44 | 9.8%2.53 | 6.6%3.17 | 8.0%1.39 | 6.7%1.34 | 6.2%0.48 |
| Parkour: Facebook Pixel & Feed | 9.6%1 | 8.2%1.42 | 4.6%3.62 | 1.4%3.23 | 0.9%0.49 | 0.7%0.2 |
| Omega Facebook Pixel, Meta Ads | 0.4%0.51 | 0.9%0.47 | 1.0%0.08 | 0.9%0.09 | 0.2%0.69 | 0.4%0.23 |
Key Insights:
- Facebook & Instagram's share contracted from 93.4% → 65.0% over the charted period.
- Of the top 5 tracked facebook store apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Facebook Store Shopify Apps by Country
Per-country market share rankings for facebook store Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Facebook & Instagram leads facebook store apps in 2 of 4 tracked markets (United States, United Kingdom).
- Facebook & Instagram leads worldwide, but 2 of 4 tracked markets crown a different leader — MetaShop: Instagram & Facebook in India, MetaShop: Instagram & Facebook in China.
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Top 5 Apps in Facebook Store
- MetaShop: Instagram & Facebook — Leads facebook store apps with 26.7% install share, rated 5.0★ — losing share this month.
- Facebook & Instagram — Holds 65.0% of facebook store app install share, rated 3.8★ — gaining share this month.
- ∞ Facebook & Instagram Shop AI — Holds 6.2% of facebook store app install share, rated 4.9★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 0.7% of facebook store app install share, rated 5.0★ — losing share this month.
- Trackify Facebook Pixel,TikTok — Holds 0.4% of facebook store app install share, rated 4.8★ — gaining share this month.
Facebook Store Shopify Apps — Frequently Asked Questions
1. Which facebook store app has the highest market share on Shopify?
Facebook & Instagram currently holds the highest market share for facebook store apps at 54.6%, but the category is competitive — MetaShop: Instagram & Facebook is close behind at 32.9%. The right choice depends on your specific store needs.
2. How is market share calculated for facebook store Shopify apps?
For facebook store (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which facebook store apps are gaining market share on Shopify?
Facebook & Instagram is gaining facebook store app market share fastest this month, up +7.68pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which facebook store apps are losing market share on Shopify?
Section Store: Theme Sections has lost the most market share this month among facebook store apps (-12.14pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most facebook store Shopify app installs?
United States drives the largest share of facebook store app installs at 44.6%, followed by United Kingdom at 6.6% and Australia at 4.6%. Use the country picker on the third card to compare market leaders by country.
6. How many facebook store apps does ShopDigest track on Shopify?
ShopDigest tracks 96 facebook store apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share facebook store app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under facebook store (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For facebook store, Facebook & Instagram leads on share; see the rankings tab for who currently holds #1 position.
