Facebook Shopify Apps — Full Market Share Table
All tracked facebook Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 85.52% | 1.90 | Climbing |
| 2 |  MetaShop: Instagram & Facebook | 11.23% | 0.83 | Declining |
| 3 |  IG Facebook & Instagram Shop | 2.32% | 0.13 | Declining |
| 4 |  Parkour: Facebook Pixel & Feed | 0.28% | 0.25 | Declining |
| 5 |  Simprosys Google Shopping Feed | 0.14% | 0.02 | Declining |
| 6 |  Meta & Facebook Pixels by Nabu | 0.12% | 0.03 | Declining |
| 7 |  ∞ Facebook Pixel ‑Tiktok Pixel | 0.12% | 0.08 | Climbing |
| 8 |  Trackify Facebook Pixel,TikTok | 0.06% | 0.03 | Climbing |
| 9 |  ZT Facebook Pixel TikTok Pixel | 0.05% | 0.02 | Climbing |
| 10 |  AI ‑ Easy Ads for Facebook Ads | 0.03% | 0.02 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Facebook & Instagram holds 85.5% share of facebook app installs — 74.3pp ahead of MetaShop: Instagram & Facebook (11.2%).
- Top 3 apps (Facebook & Instagram, MetaShop: Instagram & Facebook, IG Facebook & Instagram Shop) account for 99.1% of all facebook install share — a concentrated market.
- Facebook & Instagram is gaining share fastest this month (+1.90pp) — the largest single gainer among the top facebook apps by share.
- MetaShop: Instagram & Facebook is losing share fastest (-0.83pp) — could indicate a churning user base or a stronger challenger gaining ground.
Facebook Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 facebook Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 54.5%15.80 | 77.9%23.41 | 82.3%4.39 | 83.0%0.77 | 84.0%0.90 | 85.5%1.57 |
| MetaShop: Instagram & Facebook | 28.4%8.08 | 14.6%13.80 | 12.5%2.14 | 12.1%0.41 | 11.9%0.14 | 11.2%0.72 |
| IG Facebook & Instagram Shop | 7.3%2.73 | 3.5%3.79 | 2.8%0.66 | 2.6%0.17 | 2.4%0.24 | 2.3%0.08 |
| Parkour: Facebook Pixel & Feed | 5.3%3.71 | 1.8%3.55 | 1.0%0.72 | 0.8%0.27 | 0.4%0.36 | 0.3%0.13 |
| Simprosys Google Shopping Feed | 0.6%0.18 | 0.3%0.29 | 0.2%0.08 | 0.2%0.01 | 0.1%0.03 | 0.1%– |
Key Insights:
- Facebook & Instagram's share expanded from 22.5% → 85.5% over the charted period.
- Of the top 5 tracked facebook apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Facebook Shopify Apps by Country
Per-country market share rankings for facebook Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Facebook & Instagram leads facebook apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Facebook & Instagram leads worldwide, but India bucks the trend — MetaShop: Instagram & Facebook leads there.
Top 5 Apps in Facebook
- Facebook & Instagram — Leads facebook apps with 85.5% install share, rated 3.9★ — gaining share this month.
- MetaShop: Instagram & Facebook — Holds 11.2% of facebook app install share, rated 5.0★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 0.3% of facebook app install share, rated 4.9★ — losing share this month.
- IG Facebook & Instagram Shop — Holds 2.3% of facebook app install share, rated 4.9★ — losing share this month.
- ∞ Facebook Pixel ‑Tiktok Pixel — Holds 0.1% of facebook app install share, rated 4.9★ — gaining share this month.
Facebook Shopify Apps — Frequently Asked Questions
1. Which facebook app has the highest market share on Shopify?
Facebook & Instagram dominates the facebook category on Shopify with 85.5% of installs — 74.3pp ahead of MetaShop: Instagram & Facebook. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for facebook Shopify apps?
For facebook (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which facebook apps are gaining market share on Shopify?
Facebook & Instagram is gaining facebook app market share fastest this month, up +1.90pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which facebook apps are losing market share on Shopify?
MetaShop: Instagram & Facebook has lost the most market share this month among facebook apps (-0.83pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most facebook Shopify app installs?
United States drives the largest share of facebook app installs at 41.3%, followed by United Kingdom at 6.1% and Australia at 5.5%. Use the country picker on the third card to compare market leaders by country.
6. How many facebook apps does ShopDigest track on Shopify?
ShopDigest tracks 96 facebook apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
