Messenger Marketing Shopify Apps – Market Share Breakdown
(Updated October 2026) See which messenger marketing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Messenger Marketing Shopify Apps — Full Market Share Table
All tracked messenger marketing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 68.68% | 31.95 | Climbing |
| 2 |  Klaviyo: Email Marketing & SMS | 12.62% | 3.89 | Climbing |
| 3 |  Affiliate Marketing ReferrLy | 8.25% | 26.68 | Declining |
| 4 |  BixGrow Affiliate Marketing | 7.89% | 3.29 | Declining |
| 5 |  Geolocation & Markets—Selecty | 0.89% | 0.51 | Declining |
| 6 |  Affilitrak Affiliate Marketing | 0.60% | 2.43 | Declining |
| 7 |  Essent Estimated Delivery Date | 0.31% | 0.18 | Declining |
| 8 |  Essent Preorder Back in Stock | 0.17% | 0.10 | Declining |
| 9 |  Omnisend Email Marketing & SMS | 0.17% | 0.10 | Declining |
| 10 |  GOAFFPRO ‑ Affiliate Marketing | 0.11% | 0.05 | Climbing |
Showing 1-10 out of 26
Key Insights:
- UpPromote Affiliate Marketing holds 68.7% share of messenger marketing app installs — 56.1pp ahead of Klaviyo: Email Marketing & SMS (12.6%).
- Top 3 apps (UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Affiliate Marketing ReferrLy) account for 89.6% of all messenger marketing install share — a concentrated market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+31.95pp) — the largest single gainer among the top messenger marketing apps by share.
- Affiliate Marketing ReferrLy is losing share fastest (-26.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Messenger Marketing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 messenger marketing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 63.1%1.2 | 60.8%2.25 | 63.1%2.31 | 35.3%27.82 | 32.1%3.16 | 68.3%36.13 |
| Klaviyo: Email Marketing & SMS | 2.6%2.33 | 7.0%4.41 | 11.8%4.8 | 16.3%4.46 | 21.8%5.48 | 12.9%8.86 |
| Affiliate Marketing ReferrLy | 9.1%0.88 | 9.9%0.77 | 11.4%1.47 | 18.6%7.21 | 31.5%12.95 | 8.3%23.18 |
| BixGrow Affiliate Marketing | 4.0%1.84 | 2.0%1.99 | 3.7%1.71 | 19.3%15.61 | 10.5%8.81 | 7.9%2.63 |
| Geolocation & Markets—Selecty | 0.2%0.3 | 0.3%0.1 | 0.3%0.05 | 0.5%0.18 | 0.9%0.41 | 0.9% |
Key Insights:
- UpPromote Affiliate Marketing's share expanded from 62.3% → 68.3% over the charted period.
- Of the top 5 tracked messenger marketing apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Messenger Marketing Shopify Apps by Country
Per-country market share rankings for messenger marketing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |||
| 3 | | | | | |
| 4 | | |  | | |
| 5 | | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads messenger marketing apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Messenger Marketing
- UpPromote Affiliate Marketing — Leads messenger marketing apps with 68.3% install share, rated 4.9★ — gaining share this month.
- BixGrow Affiliate Marketing — Holds 7.9% of messenger marketing app install share, rated 4.9★ — losing share this month.
- Affiliate Marketing ReferrLy — Holds 8.3% of messenger marketing app install share, rated 5.0★ — losing share this month.
- Geolocation & Markets—Selecty — Holds 0.9% of messenger marketing app install share, rated 5.0★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 12.9% of messenger marketing app install share, rated 4.7★ — gaining share this month.
Messenger Marketing Shopify Apps — Frequently Asked Questions
1. Which messenger marketing app has the highest market share on Shopify?
UpPromote Affiliate Marketing dominates the messenger marketing category on Shopify with 68.7% of installs — 56.1pp ahead of Klaviyo: Email Marketing & SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for messenger marketing Shopify apps?
For messenger marketing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which messenger marketing apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining messenger marketing app market share fastest this month, up +31.95pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which messenger marketing apps are losing market share on Shopify?
Affiliate Marketing ReferrLy has lost the most market share this month among messenger marketing apps (-26.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most messenger marketing Shopify app installs?
United States drives the largest share of messenger marketing app installs at 43.6%, followed by United Kingdom at 8.0% and Germany at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many messenger marketing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 messenger marketing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
