Meta Ads Shopify Apps — Full Market Share Table
All tracked meta ads Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Omega Facebook Pixel, Meta Ads | 71.86% | 7.90 | Climbing |
| 2 |  Promer AI Ads Creative/Meta Ad | 7.15% | 2.69 | Climbing |
| 3 |  AI ‑ Easy Ads for Facebook Ads | 6.55% | 6.54 | Declining |
| 4 |  AI Agent: Google+Facebook Ads | 5.42% | 3.71 | Climbing |
| 5 |  Meta & Facebook Pixels by Nabu | 4.93% | 8.34 | Declining |
| 6 |  AdScale AI Ads Meta/Google Ads | 1.48% | 0.17 | Climbing |
| 7 |  TiXel: Meta Pixel TikTok Pixel | 1.20% | 0.38 | Climbing |
| 8 |  Simprosys Google Shopping Feed | 0.99% | 0.07 | Climbing |
| 9 |  Nabu Facebook & Instagram Feed | 0.06% | 0.01 | Climbing |
| 10 |  Clustie: AI Audiences for Meta | 0.06% | 0.00 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Omega Facebook Pixel, Meta Ads holds 71.9% share of meta ads app installs — 64.7pp ahead of Promer AI Ads Creative/Meta Ad (7.2%).
- Top 3 apps (Omega Facebook Pixel, Meta Ads, Promer AI Ads Creative/Meta Ad, AI ‑ Easy Ads for Facebook Ads) account for 85.6% of all meta ads install share — a concentrated market.
- Omega Facebook Pixel, Meta Ads is gaining share fastest this month (+7.90pp) — the largest single gainer among the top meta ads apps by share.
- Meta & Facebook Pixels by Nabu is losing share fastest (-8.34pp) — could indicate a churning user base or a stronger challenger gaining ground.
Meta Ads Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 meta ads Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Omega Facebook Pixel, Meta Ads | — | — | — | 62.8% | 64.0%1.18 | 71.9%7.89 |
| Promer AI Ads Creative/Meta Ad | — | 7.7% | 18.5%10.75 | 3.6%14.86 | 4.5%0.85 | 7.2%2.68 |
| AI ‑ Easy Ads for Facebook Ads | — | 52.0% | 53.6%1.63 | 19.6%33.99 | 13.1%6.49 | 6.5%6.55 |
| AI Agent: Google+Facebook Ads | — | 15.3% | 2.5%12.83 | 1.9%0.52 | 1.7%0.21 | 5.4%3.70 |
| Meta & Facebook Pixels by Nabu | — | 8.7% | 15.9%7.19 | 9.3%6.59 | 13.3%3.98 | 4.9%8.35 |
Key Insights:
- Omega Facebook Pixel, Meta Ads's share expanded from 62.8% → 71.9% over the charted period.
- Of the top 5 tracked meta ads apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Meta Ads Shopify Apps by Country
Per-country market share rankings for meta ads Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United Kingdom
Key Insights:
- Omega Facebook Pixel, Meta Ads leads meta ads apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Omega Facebook Pixel, Meta Ads leads worldwide, but India bucks the trend — AI ‑ Easy Ads for Facebook Ads leads there.
Top 5 Apps in Meta Ads
- Omega Facebook Pixel, Meta Ads — Leads meta ads apps with 71.9% install share, rated 4.8★ — gaining share this month.
- AI Agent: Google+Facebook Ads — Holds 5.4% of meta ads app install share, rated 4.3★ — gaining share this month.
- Promer AI Ads Creative/Meta Ad — Holds 7.2% of meta ads app install share, rated 4.7★ — gaining share this month.
- Meta & Facebook Pixels by Nabu — Holds 4.9% of meta ads app install share, rated 4.9★ — losing share this month.
- AI ‑ Easy Ads for Facebook Ads — Holds 6.6% of meta ads app install share, rated 4.3★ — losing share this month.
Meta Ads Shopify Apps — Frequently Asked Questions
1. Which meta ads app has the highest market share on Shopify?
Omega Facebook Pixel, Meta Ads dominates the meta ads category on Shopify with 71.9% of installs — 64.7pp ahead of Promer AI Ads Creative/Meta Ad. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for meta ads Shopify apps?
For meta ads (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which meta ads apps are gaining market share on Shopify?
Omega Facebook Pixel, Meta Ads is gaining meta ads app market share fastest this month, up +7.90pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which meta ads apps are losing market share on Shopify?
Meta & Facebook Pixels by Nabu has lost the most market share this month among meta ads apps (-8.34pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most meta ads Shopify app installs?
United States drives the largest share of meta ads app installs at 28.9%, followed by Netherlands at 5.9% and Hong Kong at 5.4%. Use the country picker on the third card to compare market leaders by country.
6. How many meta ads apps does ShopDigest track on Shopify?
ShopDigest tracks 96 meta ads apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
