Metafields & Custom Fields Shopify Apps — Country-Level Market Share
All countries ranked by current install share of metafields & custom fields Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 42.53% | 1.56 |
| 2 |  United Kingdom | 10.90% | 2.24 |
| 3 |  Japan | 6.08% | 0.11 |
| 4 |  India | 5.24% | 0.03 |
| 5 |  Canada | 5.16% | 0.30 |
| 6 |  Australia | 3.35% | 1.82 |
| 7 |  Italy | 2.21% | 0.40 |
| 8 |  Hong Kong | 2.06% | 0.37 |
| 9 |  Germany | 2.04% | 0.30 |
| 10 |  Chile | 1.89% | 0.45 |
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Key Insights:
- United States drives 42.5% of metafields & custom fields Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Japan) cover 59.5% of all tracked metafields & custom fields installs — highly concentrated demand.
- United Kingdom is the fastest-growing market this month (+2.2pp) — emerging demand worth watching.
- Australia's share of metafields & custom fields app reviews has slipped the most this month (-1.8pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Metafields & Custom Fields Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving metafields & custom fields Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 39.2%7.33 | 40.5%1.34 | 39.9%0.69 | 40.2%0.37 | 41.5%1.29 | 43.0%1.51 |
| United Kingdom | 16.6%7.91 | 16.9%0.28 | 16.8%0.09 | 14.4%2.46 | 12.4%1.96 | 11.0%1.40 |
| Japan | 2.6%2.37 | 2.8%0.18 | 4.5%1.76 | 5.6%1.10 | 6.4%0.78 | 6.2%0.24 |
| Canada | 3.9%3.11 | 4.0%0.07 | 3.4%0.60 | 3.1%0.25 | 6.2%3.02 | 5.2%0.93 |
| India | 4.5%4.03 | 4.3%0.14 | 4.8%0.49 | 5.0%0.11 | 4.4%0.57 | 5.1%0.70 |
Key Insights:
- United States's share of metafields & custom fields app installs expanded from 35.4% → 43.0% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Japan, India, Canada.
- Metafields & Custom Fields app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Metafields & Custom Fields Shopify App Installs
United States dominates demand for metafields & custom fields Shopify apps with 42.5% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (10.9%) and Japan (6.1%) round out the top 3, together accounting for 59.5% of all metafields & custom fields app installs. India (5.2%) and Canada (5.2%) fill out the top 5, giving a combined view of where metafields & custom fields app demand actually concentrates. United Kingdom is the fastest-growing market this month (+2.2pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Australia has lost the most share this month (-1.8pp).
With 42.5% of metafields & custom fields app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (10.9%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Metafields & Custom Fields Shopify Apps Over Time
United States's share of metafields & custom fields Shopify app installs grew from 35.4% (Nov 2024) to 43.0% (Oct 2026) — a +7.6pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Japan, India, Canada — show which regions consistently drive metafields & custom fields app demand over time.
United States's widening metafields & custom fields lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Metafields & Custom Fields
- ACF: Metafields Custom Fields — Among the most-installed metafields & custom fields apps worldwide with 4.5% install share, rated 4.5★.
- Flexi ‑ Metafield Custom Field — Among the most-installed metafields & custom fields apps worldwide with 0 install share, rated 5.0★.
- Equate ‑ Product Compare — Among the most-installed metafields & custom fields apps worldwide with 1.6% install share, rated 4.6★.
- Helium Customer Fields — Among the most-installed metafields & custom fields apps worldwide with 53.9% install share, rated 4.5★.
- Accentuate Custom Fields (ACF) — Among the most-installed metafields & custom fields apps worldwide with 15.5% install share, rated 4.9★.
Metafields & Custom Fields Shopify Apps — Frequently Asked Questions
1. Which countries dominate metafields & custom fields Shopify app installs?
United States dominates metafields & custom fields Shopify app installs with 42.5% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are metafields & custom fields Shopify apps most popular?
metafields & custom fields apps are most popular in United States (42.5% share), United Kingdom (10.9%), and Japan (6.1%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for metafields & custom fields Shopify apps?
United Kingdom is the fastest-growing market for metafields & custom fields apps this month, gaining +2.2pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for metafields & custom fields Shopify apps?
Australia has shed the most share this month (-1.8pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for metafields & custom fields on Shopify?
For metafields & custom fields (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for metafields & custom fields Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 35.4% to 43.0%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
