Metafields & Custom Fields Shopify Apps — Full Market Share Table
All tracked metafields & custom fields Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Helium Customer Fields | 53.87% | 10.04 | Climbing |
| 2 |  Easify Custom Product Options | 15.85% | 1.93 | Declining |
| 3 |  Accentuate Custom Fields (ACF) | 15.49% | 5.76 | Declining |
| 4 |  ACF: Metafields Custom Fields | 4.49% | 0.06 | Climbing |
| 5 |  Magical Custom Fields & Upload | 3.14% | 0.49 | Climbing |
| 6 |  Zigpoll Customer Surveys | 1.59% | 0.11 | Declining |
| 7 |  Equate ‑ Product Compare | 1.57% | 0.86 | Declining |
| 8 |  Mini:Custom Fields Personalize | 1.35% | 0.78 | Declining |
| 9 |  Blockify Checkout Customizer | 0.77% | 0.78 | Declining |
| 10 |  Custlo ‑ Customer accounts app | 0.65% | 0.35 | Declining |
Showing 1-10 out of 23
Key Insights:
- Helium Customer Fields holds 53.9% share of metafields & custom fields app installs — 38.0pp ahead of Easify Custom Product Options (15.8%).
- Top 3 apps (Helium Customer Fields, Easify Custom Product Options, Accentuate Custom Fields (ACF)) account for 85.2% of all metafields & custom fields install share — a fragmented market.
- Helium Customer Fields is gaining share fastest this month (+10.04pp) — the largest single gainer among the top metafields & custom fields apps by share.
- Accentuate Custom Fields (ACF) is losing share fastest (-5.76pp) — could indicate a churning user base or a stronger challenger gaining ground.
Metafields & Custom Fields Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 metafields & custom fields Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Helium Customer Fields | 27.1%31.96 | 26.6%0.53 | 23.3%3.32 | 21.8%1.45 | 38.9%17.04 | 53.9%15.00 |
| Easify Custom Product Options | 17.3%0.04 | 16.3%0.96 | 18.5%2.21 | 18.7%0.14 | 14.9%3.75 | 15.8%0.92 |
| Accentuate Custom Fields (ACF) | 34.1%31.89 | 33.7%0.41 | 33.8%0.04 | 37.0%3.28 | 32.5%4.56 | 15.5%17.00 |
| ACF: Metafields Custom Fields | 4.1%3.08 | 3.9%0.20 | 4.2%0.33 | 4.4%0.22 | 3.9%0.54 | 4.5%0.62 |
| Magical Custom Fields & Upload | 7.3%1.40 | 8.7%1.36 | 8.8%0.14 | 8.6%0.21 | 1.9%6.67 | 3.1%1.21 |
Key Insights:
- Helium Customer Fields's share expanded from 16.3% → 53.9% over the charted period.
- Of the top 5 tracked metafields & custom fields apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Metafields & Custom Fields Shopify Apps by Country
Per-country market share rankings for metafields & custom fields Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Helium Customer Fields | Helium Customer Fields | ACF: Metafields Custom Fields | Easify Custom Product Options | Accentuate Custom Fields (ACF) |
| 2 | Easify Custom Product Options | Easify Custom Product Options | Magical Custom Fields & Upload | Zigpoll Customer Surveys | Helium Customer Fields |
| 3 | Accentuate Custom Fields (ACF) | Accentuate Custom Fields (ACF) |  Textly: Product Custom Fields | ACF: Metafields Custom Fields | Easify Custom Product Options |
| 4 | ACF: Metafields Custom Fields | Equate ‑ Product Compare | Easify Custom Product Options |  Flexi ‑ Metafield Custom Field | Magical Custom Fields & Upload |
| 5 | Magical Custom Fields & Upload | Magical Custom Fields & Upload | Custlo ‑ Customer accounts app | Equate ‑ Product Compare |  POSify: Custom POS Fields |
Key Insights:
- Helium Customer Fields leads in United States; ACF: Metafields Custom Fields leads in India.
- Helium Customer Fields leads worldwide, but 3 of 4 tracked markets crown a different leader — ACF: Metafields Custom Fields in India, Easify Custom Product Options in China, and others.
Top 5 Apps in Metafields & Custom Fields
- ACF: Metafields Custom Fields — Leads metafields & custom fields apps with 4.5% install share, rated 4.5★ — gaining share this month.
- Flexi ‑ Metafield Custom Field — Holds 0 of metafields & custom fields app install share, rated 5.0★.
- Equate ‑ Product Compare — Holds 1.6% of metafields & custom fields app install share, rated 4.6★ — losing share this month.
- Helium Customer Fields — Holds 53.9% of metafields & custom fields app install share, rated 4.5★ — gaining share this month.
- Accentuate Custom Fields (ACF) — Holds 15.5% of metafields & custom fields app install share, rated 4.9★ — losing share this month.
Metafields & Custom Fields Shopify Apps — Frequently Asked Questions
1. Which metafields & custom fields app has the highest market share on Shopify?
Helium Customer Fields ranks #1 by share among metafields & custom fields apps at 53.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for metafields & custom fields Shopify apps?
For metafields & custom fields (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which metafields & custom fields apps are gaining market share on Shopify?
Helium Customer Fields is gaining metafields & custom fields app market share fastest this month, up +10.04pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which metafields & custom fields apps are losing market share on Shopify?
Accentuate Custom Fields (ACF) has lost the most market share this month among metafields & custom fields apps (-5.76pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most metafields & custom fields Shopify app installs?
United States drives the largest share of metafields & custom fields app installs at 42.5%, followed by United Kingdom at 10.9% and Japan at 6.1%. Use the country picker on the third card to compare market leaders by country.
6. How many metafields & custom fields apps does ShopDigest track on Shopify?
ShopDigest tracks 96 metafields & custom fields apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share metafields & custom fields app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under metafields & custom fields (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For metafields & custom fields, Helium Customer Fields leads on share; see the rankings tab for who currently holds #1 position.
