Monthly Subscription Shopify Apps – Market Share Breakdown
(Updated September 2026) See which monthly subscription Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Monthly Subscription Shopify Apps — Full Market Share Table
All tracked monthly subscription Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appstle℠ Subscriptions App | 87.09% | 3.11 | Climbing |
| 2 |  Seal Subscriptions App | 5.98% | 0.11 | Declining |
| 3 |  Shopify Subscriptions | 3.37% | 2.84 | Declining |
| 4 |  Kaching Subscriptions App | 2.42% | 0.11 | Climbing |
| 5 |  RecurrinGO! Subscriptions App | 0.46% | 0.04 | Declining |
| 6 |  Loop Subscriptions App | 0.23% | 0.09 | Climbing |
| 7 |  Supr Bundle & Subscription App | 0.11% | 0.04 | Climbing |
| 8 |  Recharge Subscriptions App | 0.10% | 0.02 | Declining |
| 9 |  Subscriptions App | 0.06% | 0.06 | Climbing |
| 10 |  Subi Subscriptions App | 0.05% | 0.15 | Declining |
Showing 1-10 out of 24
Key Insights:
- Appstle℠ Subscriptions App holds 87.1% share of monthly subscription app installs — 81.1pp ahead of Seal Subscriptions App (6.0%).
- Top 3 apps (Appstle℠ Subscriptions App, Seal Subscriptions App, Shopify Subscriptions) account for 96.4% of all monthly subscription install share — a fragmented market.
- Appstle℠ Subscriptions App is gaining share fastest this month (+3.11pp) — the largest single gainer among the top monthly subscription apps by share.
- Shopify Subscriptions is losing share fastest (-2.84pp) — could indicate a churning user base or a stronger challenger gaining ground.
Monthly Subscription Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 monthly subscription Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Appstle℠ Subscriptions App | 77.2%0.26 | 85.6%8.38 | 84.0%1.57 | 87.1%3.09 | 85.3%1.87 | 85.3%0.06 |
| Shopify Subscriptions | 0.9%0.45 | 2.7%1.77 | 6.2%3.57 | 3.4%2.85 | 5.6%2.21 | 5.6%0.05 |
| Kaching Subscriptions App | 5.6%0.18 | 1.6%4.07 | 2.3%0.73 | 2.4%0.14 | 2.5%0.09 | 5.3%2.74 |
| Seal Subscriptions App | 14.7%0.05 | 8.8%5.91 | 6.0%2.77 | 5.9%0.09 | 5.5%0.38 | 2.7%2.89 |
| RecurrinGO! Subscriptions App | 0.5%0.03 | 0.6%0.08 | 0.5%0.09 | 0.5%0.05 | 0.5%0.07 | 0.5%0.01 |
Key Insights:
- Appstle℠ Subscriptions App's share expanded from 66.4% → 85.3% over the charted period.
- Of the top 5 tracked monthly subscription apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Monthly Subscription Shopify Apps by Country
Per-country market share rankings for monthly subscription Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | |  | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads monthly subscription apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appstle℠ Subscriptions App leads worldwide, but China bucks the trend — Seal Subscriptions App leads there.
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Top 5 Apps in Monthly Subscription
- RecurrinGO! Subscriptions App — Leads monthly subscription apps with 0.5% install share, rated 4.9★ — gaining share this month.
- Appstle℠ Subscriptions App — Holds 85.3% of monthly subscription app install share, rated 5.0★ — gaining share this month.
- Shopify Subscriptions — Holds 5.6% of monthly subscription app install share, rated 3.7★ — gaining share this month.
- Subscriptions App — Holds 0.0% of monthly subscription app install share, rated 5.0★.
- Kaching Subscriptions App — Holds 5.3% of monthly subscription app install share, rated 5.0★ — losing share this month.
Monthly Subscription Shopify Apps — Frequently Asked Questions
1. Which monthly subscription app has the highest market share on Shopify?
Appstle℠ Subscriptions App ranks #1 by share among monthly subscription apps at 87.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for monthly subscription Shopify apps?
For monthly subscription (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which monthly subscription apps are gaining market share on Shopify?
Appstle℠ Subscriptions App is gaining monthly subscription app market share fastest this month, up +3.11pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which monthly subscription apps are losing market share on Shopify?
Shopify Subscriptions has lost the most market share this month among monthly subscription apps (-2.84pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most monthly subscription Shopify app installs?
United States drives the largest share of monthly subscription app installs at 52.0%, followed by United Kingdom at 11.7% and Australia at 7.6%. Use the country picker on the third card to compare market leaders by country.
6. How many monthly subscription apps does ShopDigest track on Shopify?
ShopDigest tracks 96 monthly subscription apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share monthly subscription app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under monthly subscription (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For monthly subscription, Appstle℠ Subscriptions App leads on share; see the rankings tab for who currently holds #1 position.
