Shopify Subscriptions Shopify App by Shopify

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions

3.6 907 reviewsFree

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Shopify Subscriptions

Pros
  • Free Option: The app provides a cost-effective solution for businesses looking to implement subscriptions without additional fees.
  • Easy Setup: Many users found the installation and initial configuration process straightforward and user-friendly.
  • Clean Interface: The app’s design is praised for being intuitive and visually appealing on storefronts.
  • Basic Functionality: Suitable for simple subscription needs, especially for new or small businesses.
Cons
  • Limited Customization: Users report insufficient options for tailoring subscription terms, labels, or design elements.
  • Bugs and Glitches: Frequent technical issues, such as duplicate widgets or failed subscription tracking, disrupt functionality.

Screenshots

Shopify Subscriptions Shopify app screenshot 1
Shopify Subscriptions Shopify app screenshot 2
Shopify Subscriptions Shopify app screenshot 3
Shopify Subscriptions Shopify app screenshot 4
Shopify Subscriptions Shopify app screenshot 5

About the app

  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Keywords

auto-billed subscriptions Shopify appssubscription management Shopify appscustomer lifetime value Shopify appspredictable revenue Shopify appscancel pause subscriptions Shopify appscustomizable email templates Shopify appssubscription reporting Shopify appstransfer subscription contracts Shopify appsrecurring billing Shopify appssubscription discounts Shopify apps

Key features

  • Enable auto-billed subscriptions with flexible renewal intervals and discounts.
  • Let customers easily cancel, skip, or pause subscriptions as needed.
  • Customize email templates for order confirmations and payment reminders.

Pricing

Shopify Subscriptions pricing plans

$0 /month

Not sure which plan to pick? Discuss plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Shopify Subscriptions costs for each of the plan(s)

The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by Shopify Subscriptions is .

The details of the plans are outlined below.

  • : this plan is free forever, incurring no subscription costs.

Shopify Subscriptions price summary

Pricing summaryFree
Total pricing plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Comparison

Top Shopify Subscriptions alternatives — detailed comparison

The table below highlights the crucial differences between Shopify Subscriptions and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings3.7 ★ (860 reviews)4.9 ★ (3,142 reviews)5.0 ★ (9,013 reviews)
Developed byShopifySeal SubscriptionsAppstle Inc.
Launch date31 January 202418 March 20208 April 2021
PricingFreeFree, $5.95/month, $9.95/month, $24.95/monthFree, $10/month, $30/month, $100/month
Objective—App for recurring payments and subscriptions, full of features!Reliable app for handling subscriptions, creating packages, bundling, etc.
CategoriesSubscriptionsLoyalty and rewards, SubscriptionsSubscriptions, Loyalty and rewards
Key features & highlights
PurposeIncrease customer lifetime value and establish predictable revenue with Shopify SubscriptionsBegin exploring subscription services and increase your business profits with regular income!Easily set up and manage subscriptions with powerful merchant tools and a user-friendly interface.
Features list
  • Enable auto-billed subscriptions with flexible renewal intervals and discounts.
  • Let customers easily cancel, skip, or pause subscriptions as needed.
  • Customize email templates for order confirmations and payment reminders.
  • Sell classic and prepaid subscriptions with discounts and free trials.
  • Offer tiered discounts, custom shipping, and free gifts for loyalty.
  • Customers access subscriptions instantly via magic links for convenience.
  • Offer standard and prepaid subscriptions with free trial options.
  • Create custom subscription boxes and mystery boxes for shopper engagement.
  • Provide tiered discounts, personalized shipping, and gifts through loyalty programs.
Highlights
  • Based in United States
  • Based in United Kingdom
  • Based in United States
User reviews and ratings
Recommended60.3%98.3%99.3%
Pros
  • The app provides a cost-effective solution for businesses looking to implement subscriptions without additional fees.
  • Many users found the installation and initial configuration process straightforward and user-friendly.
  • The app’s design is praised for being intuitive and visually appealing on storefronts.
  • Suitable for simple subscription needs, especially for new or small businesses.
  • Seamless compatibility with Shopify’s ecosystem is appreciated compared to third-party apps.
  • The ability to offer subscription-specific discounts is highlighted as a useful feature.
  • The app is frequently praised for its straightforward and quick setup process.
  • Users highlight the ability to personalize settings, colors, and subscription rules.
  • Many reviews commend the responsive and effective support team, often mentioning quick issue resolution.
  • The app’s intuitive design and navigation make it accessible for both new and experienced users.
  • Video tutorials and clear instructions are frequently cited as valuable resources.
  • Users appreciate the free plan and reasonable pricing tiers for additional features.
  • The app integrates well with Shopify and other platforms without requiring technical adjustments.
  • The app functions as described, with minimal reports of bugs or glitches.
  • Users value the ability to manage subscriptions, set loyalty discounts, and customize billing cycles.
  • Many users report increased sales and improved customer experience due to the app’s features.
  • Consistently praised for rapid response times, personalized assistance, and 24/7 availability.
  • Smooth transition for users switching from other subscription apps, including data transfer and setup guidance.
  • Highly flexible with extensive options to tailor subscription plans and widgets to specific business needs.
  • Easy setup and navigation, often highlighted as user-friendly even for beginners.
  • Affordable plans with no hidden fees, frequently compared favorably to competitors.
  • Stable functionality with minimal reported issues, ensuring smooth subscription management.
  • Support team actively troubleshoots and resolves issues, often going beyond standard expectations.
  • Helpful resources, including videos and guides, to aid onboarding and customization.
  • Works well with various Shopify themes and other apps, enhancing compatibility.
  • Users appreciate the intuitive interface for managing subscriptions.
Cons
  • Users report insufficient options for tailoring subscription terms, labels, or design elements.
  • Frequent technical issues, such as duplicate widgets or failed subscription tracking, disrupt functionality.
  • Many reviews cite unhelpful or delayed responses from support teams.
  • Critical functionalities like date selection, shipping options, and analytics are missing.
  • Problems arise with third-party payment gateways and non-English translations.
  • A few reviews mention minor issues, such as delivery charge errors or integration hiccups.
  • A small number of users find certain customization options confusing without guidance.
  • In isolated cases, unresolved issues are attributed to Shopify’s platform rather than the app itself.
  • Some users noted missing functionalities like bulk order editing or skip-delivery options.
  • Occasional difficulties integrating widgets with certain Shopify themes without support intervention.
  • The "Migration Limitations" con was removed due to overwhelmingly positive sentiment around migration support in the reviews. The few negative mentions were outweighed by praise for seamless transitions.
Pricing and plans
Total pricing plans044
Free planNot availableAvailableAvailable
Free trialNoYes, for 30 day(s)Yes, for 14 day(s)
Technical information
Rating3.7 ★4.9 ★5.0 ★
Total reviews9073,1769,285
Launch date31 January 202418 March 20208 April 2021

More details about Shopify Subscriptions

Product description

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and

AI summary

The Shopify Subscriptions app enables merchants to offer subscription-based products and services directly through their store, providing a free and native alternative to third-party solutions. Its core functionality includes creating subscription plans, applying discounts for recurring purchases, and integrating with Shopify’s checkout system. The app is straightforward to set up for basic use cases, particularly for stores with small inventories or fixed pricing, and benefits from seamless Shopify integration without additional costs. However, the app has significant limitations. Bulk management features are lacking, requiring manual adjustments for individual products or pricing changes. Subscription flexibility is minimal—customers cannot modify billing dates, adjust quantities, or combine subscriptions after purchase, and merchants lack control over shipping options or promotional pricing updates. Technical issues include glitches like duplicate subscription widgets, inventory commitment errors, and unreliable analytics. The app also lacks robust API access, multi-language support, and customization options for subscription terms or customer-facing text. While suitable for simple, small-scale subscriptions, the app falls short for businesses needing advanced features like tiered discounts, subscription analytics, or flexible customer management. Its limitations in scalability, customization, and reliability make it impractical for merchants with complex or high-volume subscription models.

Support

For any questions, concerns, or assistance with Shopify Subscriptions, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].

Language support

Details of the Shopify Subscriptions are available in various languages on the Shopify app store, including English, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional), and Czech.

Shopify Subscriptions support information in a nutshell
Support emailsupport@shopify.com
Contact number(s)Not available
FAQ pageNot available
Privacy policyPrivacy details
Language supportEnglish, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional), and Czech
Integration

The list of top Shopify apps, features or software tools that Shopify Subscriptions seamlessly integrates with are given below.

CheckoutCustomer accountsShopify POSShopify Admin
Developer
NameShopify
ProfileSee all apps by Shopify
WebsiteView developer profile
Address151 O’Connor St, Ottawa, ON, ON

Installation

How to install Shopify Subscriptions on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Shopify team.

2

The developer gets in touch

Shopify contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

3.6
★★★★☆
907 total reviews
5437
4110
3118
275
1167

Shopify Subscriptions has an overall rating of 3.6 stars from a total of 907 reviews on the Shopify app store. Of these, 547 (60.3%) are positive, 118 (13.0%) are neutral, and 242 (26.7%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★A8 Wine Estatefrom United States · 21 August 2026

an amazing sales channel that is so easy to setup and manage. Many customers don't want the hype of a club but would jump at the chance to receive regular shipments of their favorite products and get discounts for subscribing frequency. A perfect solution that does not take an army to setup and manage.

★★★★★Hikari Sekaifrom Spain · 6 July 2026

Perfecta herramienta para generar suscripciones y ventas

★★★★★Kyrie Eleison Coffeefrom United States · 27 June 2026

does the job, my only issue is that you cannot customize notification to let you know orders ahead of time

★★★★★Rustic Roots Pantryfrom United States · 11 June 2026

If you're staring at subscription apps the way I stare into my refrigerator hoping supper will introduce itself, stop right here.This app was surprisingly easy to set up, even for those of us whose technical expertise usually ends at unplugging something and plugging it back in. The subscription options are straightforward, customer-friendly, and integrate beautifully with Shopify.As a small business owner at Rustic Roots Pantry, I wanted a simple way to deliver monthly digital content without needing a degree in computer science or a bottle of aspirin. This app delivered exactly that.Setup was quick, the customer experience is smooth, and best of all, it lets me focus on creating instead of fighting with technology.Five stars from Mama T. The only thing easier was convincing myself I deserved a second cookie.— Mama T, Rustic Roots Pantry

★★★★★Maass~Petfrom Mexico · 8 June 2026

Me ha gutado la forma de gestionar las suscripciones

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#2
subscription service · subscriptions
Total reviews
907
▲ 43 vs 30 days ago
Average rating
3.6 ★
▲ 0.02 vs 30 days ago
Top market
US
53.2% of installs · ▲ 0.61%

Category & keyword rankings

Position and market share today

Keywordsubscription service#212.6% ▲9.6
Keywordsubscriptions#25.3% ▲0.4
KeywordSubscription types#25.2% ▲2.2
KeywordSubscription renewals#228.5% ▲18.1

Reviews trend

Cumulative reviews · last 6 months

651 → 907 reviews · rating 3.6★ (+0.02)
Ranks #2 in 4 of 10 App Store groups tracked.Open full charts →

Shopify Subscriptions FAQs

How do I install the Shopify Subscriptions Shopify app?
To install Shopify Subscriptions on your Shopify store, click on the Shopify Subscriptions installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Shopify Subscriptions on your Shopify store, then contact us now.
What are the key features of Shopify Subscriptions?

The key features offered by Shopify Subscriptions to Shopify store owners are:

  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
  • Easily transfer existing subscription contracts to Shopify Subscriptions
Does Shopify Subscriptions integrate with other Shopify apps or tools?

Shopify Subscriptions has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.

Is there a free trial available for Shopify Subscriptions?

No, Shopify Subscriptions does not offer any free trial.

What are the pricing plans for Shopify Subscriptions?

The app offers 1 plan that is forever-free.

How does billing work for Shopify Subscriptions?

Shopify Subscriptions is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, Shopify Subscriptions allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Shopify Subscriptions offer customer support?

Yes, Shopify Subscriptions offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Is Shopify Subscriptions compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

.myshopify.com
3.6★★★★☆907 reviews · 60.3% positive

Writing reviews on ShopDigest is coming soon.

  • AW
    A8 Wine EstateUnited States · 21 Aug 2026
    ★★★★★

    an amazing sales channel that is so easy to setup and manage. Many customers don't want the hype of a club but would jump at the chance to receive regular shipments of their favorite products and get discounts for subscribing frequency. A perfect solution that does not take an army to setup and manage.

  • HS
    Hikari SekaiSpain · 6 Jul 2026
    ★★★★★

    Perfecta herramienta para generar suscripciones y ventas

  • KE
    Kyrie Eleison CoffeeUnited States · 27 Jun 2026
    ★★★★★

    does the job, my only issue is that you cannot customize notification to let you know orders ahead of time

  • RR
    Rustic Roots PantryUnited States · 11 Jun 2026
    ★★★★★

    If you're staring at subscription apps the way I stare into my refrigerator hoping supper will introduce itself, stop right here.This app was surprisingly easy to set up, even for those of us whose technical expertise usually ends at unplugging something and plugging it back in. The subscription options are straightforward, customer-friendly, and integrate beautifully with Shopify.As a small business owner at Rustic Roots Pantry, I wanted a simple way to deliver monthly digital content without needing a degree in computer science or a bottle of aspirin. This app delivered exactly that.Setup was quick, the customer experience is smooth, and best of all, it lets me focus on creating instead of fighting with technology.Five stars from Mama T. The only thing easier was convincing myself I deserved a second cookie.— Mama T, Rustic Roots Pantry

  • MA
    Maass~PetMexico · 8 Jun 2026
    ★★★★★

    Me ha gutado la forma de gestionar las suscripciones

  • JS
    Jinx'em ScentsUnited States · 5 Jun 2026
    ★★★★★

    Customers love this option and have worked flawlessly for our business

  • HT
    higherSelf TrainingCanada · 26 Apr 2026
    ★★★★★

    This is helpful as it is automated and less time following up with customers

  • TD
    The Daily DateUnited States · 23 Apr 2026
    ★★★★★

    Get more repeat business by allowing customers to purchase products or services on a recurring basis

About ShopDigest

The Shopify ecosystem, shown through the work

ShopDigest is an independent directory of Shopify work. Developers, agencies and experts publish the projects they’ve actually shipped — migrations, rebuilds, custom apps, headless storefronts — with the results attached.

For merchants, that means judging a partner on evidence instead of a sales page: browse real builds in your category and budget, then reach out directly. For builders, it means one profile that keeps working after the project ships.

No commissions, no pay-to-rank placements. The best work rises because people save and follow it.

More about ShopDigest
About ShopDigest

Show the work.
Win the work.

A portfolio directory for the Shopify ecosystem — builders publish, merchants browse, nobody buys a better position.

More about ShopDigest