Portfolio Shopify Apps – Analytics & Insights

Lookfy Lookbook: Image Gallery holds the top spot for portfolio with 20.8% market share, but the gap to challengers is closing, 19.7pp ahead of K: Portfolio & Photo Gallery (1.0%). XO Gallery sits at #3 with 0.7% share, rounding out the top tier. The top 3 apps together hold only 22.5% — meaning portfolio is a fragmented market where lower-ranked apps still capture significant share. MP Instagram Feed ‑ Instafeed is the standout mover this month, climbing 4 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Lookfy Lookbook: Image Gallery (20.8%) and K: Portfolio & Photo Gallery (1.0%) sit close at the top of portfolio apps, and MP Instagram Feed ‑ Instafeed climbed 4 positions this month. Current rank is a thin signal in this kind of mover-heavy category — recent climbers often have stronger 6-month trajectory than today's leader.

Lookfy Lookbook: Image Gallery climbed from #3 (Oct 2025) to #1 (Oct 2026) — a 2-position gain among portfolio apps over the charted window. Across the top 5 plotted portfolio apps, 3 improved their ranking while 2 declined — the category is moving upward overall. Lookfy Lookbook: Image Gallery's share held near 20.8% from Oct 2025 to Oct 2026 — a stable install base for portfolio apps rather than active gain or loss.

A 2-position move for the leader over the charted portfolio window is large enough to reflect real merchant adoption shifts, not just App Store noise — Lookfy Lookbook: Image Gallery's climb as of Oct 2026 is the strongest trajectory signal in this chart.

United States dominates demand for portfolio apps with 30.6% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 8.9%, with Australia at 7.4%. Together, the top 3 markets account for 46.8% of portfolio app installs worldwide. India (7.2%) and Canada (4.7%) round out the top 5. United Kingdom is the fastest-growing market this month (+0.9pp), pointing to accelerating demand outside the established leaders.

With 30.6% of portfolio app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (8.9%) and other regions sometimes find better fit in apps that over-index outside United States.

Instafeed ‑ Instagram Feed is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 100 months since launch. The remaining 4 portfolio apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: Lookfy Lookbook: Image Gallery at 230, Essential Grid Gallery & video at 219, XO Gallery at 163, K: Portfolio & Photo Gallery at 12 cumulative reviews. Lookfy Lookbook: Image Gallery is closest to the milestone — its current count puts it roughly 23% of the way to 1,000.

Instafeed ‑ Instagram Feed is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the portfolio category.