Portfolio Shopify Apps — Full Market Share Table
All tracked portfolio Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Instafeed ‑ Instagram Feed | 67.55% | 8.95 | Climbing |
| 2 |  Lookfy Lookbook: Image Gallery | 20.75% | 8.55 | Climbing |
| 3 |  Appstle Loyalty Program Reward | 4.88% | 0.69 | Declining |
| 4 |  Essential Grid Gallery & video | 2.45% | 17.72 | Declining |
| 5 |  Appstle℠ Bundles App & Upsells | 2.00% | 0.16 | Climbing |
| 6 |  K: Portfolio & Photo Gallery | 1.04% | 0.33 | Climbing |
| 7 |  XO Gallery | 0.66% | 0.39 | Climbing |
| 8 |  MP Instagram Feed ‑ Instafeed | 0.32% | 0.26 | Climbing |
| 9 |  Uploadify ‑ Customer Gallery | 0.16% | 0.04 | Declining |
| 10 |  SR: Sections & Video Slider | 0.10% | 0.03 | Declining |
Showing 1-10 out of 23
Key Insights:
- Instafeed ‑ Instagram Feed holds 67.5% share of portfolio app installs — 46.8pp ahead of Lookfy Lookbook: Image Gallery (20.8%).
- Top 3 apps (Instafeed ‑ Instagram Feed, Lookfy Lookbook: Image Gallery, Appstle Loyalty Program Reward) account for 93.2% of all portfolio install share — a competitive market.
- Instafeed ‑ Instagram Feed is gaining share fastest this month (+8.95pp) — the largest single gainer among the top portfolio apps by share.
- Essential Grid Gallery & video is losing share fastest (-17.72pp) — could indicate a churning user base or a stronger challenger gaining ground.
Portfolio Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 portfolio Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Instafeed ‑ Instagram Feed | 56.4%1.21 | 57.5%1.10 | 57.4%0.02 | 55.4%2.03 | 59.0%3.56 | 67.5%8.59 |
| Lookfy Lookbook: Image Gallery | 28.1%3.06 | 29.3%1.18 | 28.4%0.90 | 13.2%15.23 | 12.1%1.13 | 20.8%8.68 |
| Appstle Loyalty Program Reward | 1.6%0.12 | 2.0%0.38 | 2.0%0.08 | 2.0%0.08 | 5.6%3.60 | 4.9%0.68 |
| Essential Grid Gallery & video | 8.2%5.03 | 6.0%2.26 | 6.3%0.40 | 17.9%11.50 | 19.9%2.10 | 2.5%17.50 |
| Appstle℠ Bundles App & Upsells | 2.1%0.20 | 2.2%0.14 | 2.3%0.07 | 8.9%6.59 | 1.8%7.06 | 2.0%0.16 |
Key Insights:
- Instafeed ‑ Instagram Feed's share expanded from 7.4% → 67.5% over the charted period.
- Of the top 5 tracked portfolio apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Portfolio Shopify Apps by Country
Per-country market share rankings for portfolio Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Instafeed ‑ Instagram Feed leads portfolio apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Portfolio
- Lookfy Lookbook: Image Gallery — Leads portfolio apps with 20.8% install share, rated 4.8★ — gaining share this month.
- K: Portfolio & Photo Gallery — Holds 1.0% of portfolio app install share, rated 5.0★ — gaining share this month.
- XO Gallery — Holds 0.7% of portfolio app install share, rated 4.9★ — gaining share this month.
- Instafeed ‑ Instagram Feed — Holds 67.5% of portfolio app install share, rated 4.9★ — gaining share this month.
- Essential Grid Gallery & video — Holds 2.5% of portfolio app install share, rated 4.9★ — losing share this month.
Portfolio Shopify Apps — Frequently Asked Questions
1. Which portfolio app has the highest market share on Shopify?
Instafeed ‑ Instagram Feed currently holds the highest market share for portfolio apps at 67.5%, but the category is competitive — Lookfy Lookbook: Image Gallery is close behind at 20.8%. The right choice depends on your specific store needs.
2. How is market share calculated for portfolio Shopify apps?
For portfolio (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which portfolio apps are gaining market share on Shopify?
Instafeed ‑ Instagram Feed is gaining portfolio app market share fastest this month, up +8.95pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which portfolio apps are losing market share on Shopify?
Essential Grid Gallery & video has lost the most market share this month among portfolio apps (-17.72pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most portfolio Shopify app installs?
United States drives the largest share of portfolio app installs at 30.6%, followed by United Kingdom at 8.9% and Australia at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many portfolio apps does ShopDigest track on Shopify?
ShopDigest tracks 96 portfolio apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share portfolio app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under portfolio (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For portfolio, Instafeed ‑ Instagram Feed leads on share; see the rankings tab for who currently holds #1 position.
