Rakuten Shopify Apps — Country-Level Market Share
All countries ranked by current install share of rakuten Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 40.33% | 5.67 |
| 2 |  United Kingdom | 11.90% | 4.86 |
| 3 |  Germany | 9.00% | 4.32 |
| 4 |  Denmark | 4.20% | 7.40 |
| 5 |  Netherlands | 3.87% | 1.72 |
| 6 |  Canada | 3.76% | 0.57 |
| 7 |  Hong Kong | 3.15% | 1.26 |
| 8 |  France | 2.50% | 0.51 |
| 9 |  Romania | 2.31% | 1.12 |
| 10 |  Italy | 1.58% | 0.77 |
Showing 1-10 out of 58
Key Insights:
- United States drives 40.3% of rakuten Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Germany) cover 61.2% of all tracked rakuten installs — highly concentrated demand.
- United Kingdom is the fastest-growing market this month (+4.9pp) — emerging demand worth watching.
- Denmark's share of rakuten app reviews has slipped the most this month (-7.4pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Rakuten Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving rakuten Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 33.6%5.36 | 34.9%1.30 | 33.3%1.65 | 38.9%5.60 | 32.1%6.79 | 40.4%8.25 |
| United Kingdom | 9.3%1.71 | 9.2%0.11 | 8.3%0.86 | 7.5%0.81 | 12.2%4.64 | 11.9%0.24 |
| Germany | 8.2%0.06 | 7.7%0.58 | 9.6%1.96 | 6.7%2.90 | 9.6%2.89 | 8.1%1.53 |
| Denmark | 2.5%0.57 | 7.1%4.67 | 5.7%1.40 | 9.2%3.51 | 5.9%3.32 | 4.2%1.71 |
| Netherlands | 3.3%0.81 | 3.2%0.15 | 4.0%0.79 | 3.6%0.39 | 4.9%1.29 | 3.9%0.98 |
Key Insights:
- United States's share of rakuten app installs expanded from 35.1% → 40.4% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Germany, Denmark, Netherlands.
- Rakuten app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Rakuten Shopify App Installs
United States dominates demand for rakuten Shopify apps with 40.3% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (11.9%) and Germany (9.0%) round out the top 3, together accounting for 61.2% of all rakuten app installs. Denmark (4.2%) and Netherlands (3.9%) fill out the top 5, giving a combined view of where rakuten app demand actually concentrates. United Kingdom is the fastest-growing market this month (+4.9pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Denmark has lost the most share this month (-7.4pp).
With 40.3% of rakuten app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (11.9%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Rakuten Shopify Apps Over Time
United States's share of rakuten Shopify app installs grew from 35.1% (Nov 2024) to 40.4% (Nov 2026) — a +5.2pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Germany, Denmark, Netherlands — show which regions consistently drive rakuten app demand over time.
United States's widening rakuten lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Rakuten
- KeepCart: Stop Coupon Leaks — Among the most-installed rakuten apps worldwide with 34.1% install share, rated 5.0★.
- Outlink External Links Button — Among the most-installed rakuten apps worldwide with 11.6% install share, rated 4.9★.
- Infinite Shopping Feed & XML — Among the most-installed rakuten apps worldwide with 0.9% install share, rated 4.1★.
- Mulwi | 200+ Shopping Feeds — Among the most-installed rakuten apps worldwide with 48.9% install share, rated 5.0★.
- Caracal Lite : Coupon Blocker — Among the most-installed rakuten apps worldwide with 0 install share.
Rakuten Shopify Apps — Frequently Asked Questions
1. Which countries dominate rakuten Shopify app installs?
United States dominates rakuten Shopify app installs with 40.3% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are rakuten Shopify apps most popular?
rakuten apps are most popular in United States (40.3% share), United Kingdom (11.9%), and Germany (9.0%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for rakuten Shopify apps?
United Kingdom is the fastest-growing market for rakuten apps this month, gaining +4.9pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for rakuten Shopify apps?
Denmark has shed the most share this month (-7.4pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for rakuten on Shopify?
For rakuten (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for rakuten Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 35.1% to 40.4%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
