(Updated October 2026) Discover where referrals Shopify apps are most popular and how country-level adoption has shifted over time. This keyword page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
All countries ranked by current install share of referrals Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 43.28% | 0.70 | |
| 2 | 9.00% | 0.72 | |
| 3 | 5.25% | 2.19 | |
| 4 | 5.16% | 0.60 | |
| 5 | 4.26% | ||
| 6 | 2.74% | 0.14 | |
| 7 | 2.66% | 1.92 | |
| 8 | 2.54% | 0.74 | |
| 9 | 2.42% | 1.49 | |
| 10 | 1.75% | 0.04 |
Key Insights:
Monthly market share trajectory for the top 5 countries driving referrals Shopify app installs — see how regional dominance has shifted month by month.
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
43.0%2.47 | 42.3%0.63 | 43.6%1.32 | 40.5%3.15 | 40.4%0.07 | 40.2%0.22 | |
9.2%2.13 | 8.4%0.75 | 9.0%0.56 | 10.0%1.02 | 10.1%0.07 | 10.2%0.11 | |
4.3%0.09 | 3.0%1.24 | 5.2%2.14 | 5.0%0.2 | 5.9%0.94 | 6.0%0.07 | |
4.8%0.26 | 4.2%0.52 | 4.3%0.03 | 4.4%0.16 | 4.9%0.51 | 4.8%0.08 | |
3.5%0.82 | 4.6%1.03 | 5.1%0.56 | 4.9%0.22 | 4.5%0.42 | 4.5%0.03 |
Key Insights:
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United States dominates demand for referrals Shopify apps with 40.2% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (10.2%) and Germany (6.0%) round out the top 3, together accounting for 56.4% of all referrals app installs. Canada (4.9%) and Australia (4.5%) fill out the top 5, giving a combined view of where referrals app demand actually concentrates. Germany is the fastest-growing market this month (+0.9pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Netherlands has lost the most share this month (-0.6pp).
With 40.2% of referrals app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (10.2%) or other regions are often the better fit for stores outside United States.
United States's share contracted from 42.2% (Nov 2024) to 40.2% (Oct 2026) — a -2.0pp drop for the leading referrals market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, United Kingdom, Germany, Canada, Australia — show which regions consistently drive referrals app demand over time.
United States's shrinking referrals lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
United States dominates referrals Shopify app installs with 40.2% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
referrals apps are most popular in United States (40.2% share), United Kingdom (10.2%), and Germany (6.0%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
Germany is the fastest-growing market for referrals apps this month, gaining +0.9pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
Netherlands has shed the most share this month (-0.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
For referrals (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
United States's share has moved meaningfully over the charted period — from 42.2% to 40.2%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
Rankings and trends across every Shopify app, category, and keyword.