Referrals Shopify Apps – Market Share Breakdown
(Updated October 2026) See which referrals Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Referrals Shopify Apps — Full Market Share Table
All tracked referrals Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 35.99% | 26.63 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 34.38% | 13.85 | Climbing |
| 3 |  Appstle Loyalty Program Reward | 10.38% | 8.02 | Climbing |
| 4 |  Judge.me Product Reviews App | 8.22% | 0.86 | Declining |
| 5 |  Referral Candy & Affiliate | 3.32% | 2.08 | Climbing |
| 6 |  Casa Loyalty Points & Rewards | 2.69% | 37.82 | Declining |
| 7 |  BON Loyalty Program & Rewards | 1.08% | 0.78 | Climbing |
| 8 |  Appstle℠ Subscriptions App | 1.06% | 1.06 | Climbing |
| 9 |  BixGrow Affiliate Marketing | 0.85% | 0.44 | Climbing |
| 10 |  Referral Program ‑ Shopjar | 0.65% | 0.46 | Climbing |
Showing 1-10 out of 24
Key Insights:
- UpPromote Affiliate Marketing holds 36.0% share of referrals app installs — 1.6pp ahead of Affiliate Marketing ReferrLy (34.4%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, Appstle Loyalty Program Reward) account for 80.7% of all referrals install share — a concentrated market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+26.63pp) — the largest single gainer among the top referrals apps by share.
- Casa Loyalty Points & Rewards is losing share fastest (-37.82pp) — could indicate a churning user base or a stronger challenger gaining ground.
Referrals Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 referrals Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Affiliate Marketing ReferrLy | 33.3%16.92 | 20.5%12.84 | 34.3%13.8 | 45.5%11.15 | 42.0%3.42 | 41.9%0.1 |
| UpPromote Affiliate Marketing | 24.9%17.88 | 9.3%15.53 | 36.1%26.74 | 20.1%16.01 | 18.5%1.55 | 18.7%0.16 |
| Appstle Loyalty Program Reward | 2.4%1.37 | 2.4% | 10.4%8.04 | 6.5%3.93 | 16.3%9.83 | 16.2%0.13 |
| Judge.me Product Reviews App | 4.3%3.32 | 9.1%4.76 | 8.2%0.83 | 13.8%5.52 | 10.7%3.08 | 10.8%0.08 |
| Referral Program ‑ Shopjar | 0.0%0.01 | 0.2%0.16 | 0.7%0.5 | 3.1%2.46 | 4.2%1.05 | 4.3%0.09 |
Key Insights:
- Affiliate Marketing ReferrLy's share expanded from 30.1% → 41.9% over the charted period.
- Of the top 5 tracked referrals apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Referrals Shopify Apps by Country
Per-country market share rankings for referrals Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | ||
| 4 | | | | ||
| 5 | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads referrals apps in 2 of 4 tracked markets (United States, China).
- UpPromote Affiliate Marketing leads worldwide, but 2 of 4 tracked markets crown a different leader — Affiliate Marketing ReferrLy in India, Affiliate Marketing ReferrLy in United Kingdom.
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Top 5 Apps in Referrals
- Affiliate Marketing ReferrLy — Leads referrals apps with 41.9% install share, rated 5.0★ — losing share this month.
- Referral Program ‑ Shopjar — Holds 4.3% of referrals app install share, rated 4.9★ — gaining share this month.
- CWILL Loyalty & Referrals — Holds 2.3% of referrals app install share, rated 4.9★ — gaining share this month.
- Appstle Loyalty Program Reward — Holds 16.2% of referrals app install share, rated 5.0★ — gaining share this month.
- UpPromote Affiliate Marketing — Holds 18.7% of referrals app install share, rated 4.9★ — losing share this month.
Referrals Shopify Apps — Frequently Asked Questions
1. Which referrals app has the highest market share on Shopify?
UpPromote Affiliate Marketing dominates the referrals category on Shopify with 36.0% of installs — 1.6pp ahead of Affiliate Marketing ReferrLy. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for referrals Shopify apps?
For referrals (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which referrals apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining referrals app market share fastest this month, up +26.63pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which referrals apps are losing market share on Shopify?
Casa Loyalty Points & Rewards has lost the most market share this month among referrals apps (-37.82pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most referrals Shopify app installs?
United States drives the largest share of referrals app installs at 40.4%, followed by United Kingdom at 10.2% and Germany at 6.0%. Use the country picker on the third card to compare market leaders by country.
6. How many referrals apps does ShopDigest track on Shopify?
ShopDigest tracks 96 referrals apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
