Retargeting Shopify Apps – Geographic Distribution
(Updated October 2026) Discover where retargeting Shopify apps are most popular and how country-level adoption has shifted over time. This keyword page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
Retargeting Shopify Apps — Country-Level Market Share
All countries ranked by current install share of retargeting Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 39.02% | 0.28 |
| 2 |  United Kingdom | 4.88% | 1.01 |
| 3 |  France | 4.03% | 0.35 |
| 4 |  Canada | 3.69% | 0.20 |
| 5 |  Netherlands | 3.54% | 1.05 |
| 6 |  Italy | 3.12% | 0.40 |
| 7 |  Australia | 3.01% | 0.15 |
| 8 |  Spain | 2.67% | 0.22 |
| 9 |  India | 2.58% | 0.64 |
| 10 |  Germany | 2.55% | 0.70 |
Showing 1-10 out of 120
Key Insights:
- United States drives 39.3% of retargeting Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, France) cover 48.1% of all tracked retargeting installs — highly concentrated demand.
- Netherlands is the fastest-growing market this month (+0.8pp) — emerging demand worth watching.
- United Kingdom's share of retargeting app reviews has slipped the most this month (-1.2pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Retargeting Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving retargeting Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 36.6%0.41 | 36.7%0.13 | 38.3%1.56 | 39.0%0.7 | 41.1%2.13 | 39.3%1.8 |
| United Kingdom | 5.5%0.47 | 5.9%0.46 | 5.4%0.5 | 5.4% | 5.5%0.06 | 4.7%0.81 |
| France | 4.8%0.14 | 4.5%0.35 | 4.1%0.4 | 4.5%0.4 | 3.8%0.65 | 4.0%0.23 |
| Canada | 3.8%0.17 | 4.0%0.14 | 3.8%0.12 | 3.9%0.02 | 3.6%0.3 | 3.7%0.17 |
| Netherlands | 3.2%0.31 | 2.8%0.48 | 3.0%0.22 | 2.9%0.07 | 3.2%0.3 | 3.3%0.12 |
Key Insights:
- United States's share of retargeting app installs expanded from 18.6% → 39.3% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, France, Canada, Netherlands.
- Retargeting app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
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Geographic Distribution of Retargeting Shopify App Installs
United States dominates demand for retargeting Shopify apps with 39.3% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (4.7%) and France (4.0%) round out the top 3, together accounting for 48.1% of all retargeting app installs. Canada (3.7%) and Netherlands (3.3%) fill out the top 5, giving a combined view of where retargeting app demand actually concentrates. Netherlands is the fastest-growing market this month (+0.8pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United Kingdom has lost the most share this month (-1.2pp).
With 39.3% of retargeting app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (4.7%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Retargeting Shopify Apps Over Time
United States's share of retargeting Shopify app installs grew from 18.6% (Nov 2024) to 39.3% (Oct 2026) — a +20.8pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, France, Canada, Netherlands — show which regions consistently drive retargeting app demand over time.
United States's widening retargeting lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Retargeting
- Omega Facebook Pixel, Meta Ads — Among the most-installed retargeting apps worldwide with 24.5% install share, rated 4.8★.
- Nabu: Google Ads Retargeting — Among the most-installed retargeting apps worldwide with 0.3% install share, rated 4.9★.
- Ako Marketing Loyalty Retarget — Among the most-installed retargeting apps worldwide with 0.7% install share, rated 4.9★.
- MetaShop: Instagram & Facebook — Among the most-installed retargeting apps worldwide with 19.0% install share, rated 5.0★.
- RTB House: AI Retargeting Ads — Among the most-installed retargeting apps worldwide with 0.0% install share, rated 5.0★.
Retargeting Shopify Apps — Frequently Asked Questions
1. Which countries dominate retargeting Shopify app installs?
United States dominates retargeting Shopify app installs with 39.3% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are retargeting Shopify apps most popular?
retargeting apps are most popular in United States (39.3% share), United Kingdom (4.7%), and France (4.0%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for retargeting Shopify apps?
Netherlands is the fastest-growing market for retargeting apps this month, gaining +0.8pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for retargeting Shopify apps?
United Kingdom has shed the most share this month (-1.2pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for retargeting on Shopify?
For retargeting (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for retargeting Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 18.6% to 39.3%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
