Retargeting Shopify Apps – Reviews & Rating Trends
(Updated October 2026) Compare reviews and ratings for retargeting Shopify apps and see which apps are gaining the most install momentum. Review counts are the closest proxy to actual installs — Shopify doesn't publish install numbers — so review velocity is one of the strongest signals of merchant adoption for retargeting apps.
Retargeting Shopify Apps — Full Reviews Table
All tracked retargeting Shopify apps ranked by total review count, with new reviews gained vs 30 days ago and average rating. Filter by country and date range; sort by reviews or review velocity.
| App | Reviews | Rating |
|---|---|---|
16,008253 | 4.8 | |
5,738189 | 3.7 | |
 Google & YouTube | 5,513104 | 4.3 |
 Mailchimp Email SMS Marketing | 1,50770 | 4.6 |
 Omega Facebook Pixel, Meta Ads | 99013 | 4.9 |
 MetaShop: Instagram & Facebook | 65755 | 4.9 |
 TxtCart AI: SMS Marketing | 54528 | 4.9 |
 B: WhatsApp, Voice, SMS & Chat | 40433 | 4.7 |
 Trackify Facebook Pixel,TikTok | 3976 | 4.8 |
 Whatmore Shoppable Videos&Reel | 38611 | 5.0 |
Showing 1-10 out of 93
Key Insights:
- TikTok leads retargeting apps with 16,008 total reviews — 10,270 more than Facebook & Instagram (5,738).
- Top 3 apps (TikTok, Facebook & Instagram, Google & YouTube) hold 84.8% of all reviews across the top 10 tracked retargeting apps.
- TikTok is gaining reviews fastest this month (+253) — strong recent install momentum.
- 10 of 10 top-reviewed retargeting apps gained new reviews this period; 0 saw no net additions.
Retargeting Shopify Apps — Cumulative Review Trend
Monthly cumulative review count for the top 5 retargeting Shopify apps over the past year — a longitudinal view of which apps keep accumulating reviews and which have flattened.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
 TikTok | 14,294641 | 14,857563 | 15,323466 | 15,683360 | 15,965282 | 16,00843 |
 Facebook & Instagram | 4,23023 | 4,382152 | 5,032650 | 5,471439 | 5,699228 | 5,73839 |
| Google & YouTube | 4,930142 | 5,072142 | 5,238166 | 5,376138 | 5,496120 | 5,51317 |
| Mailchimp Email SMS Marketing | 1,20671 | 1,28983 | 1,35465 | 1,41460 | 1,49884 | 1,5079 |
| Omega Facebook Pixel, Meta Ads | 91718 | 93518 | 95722 | 97619 | 98610 | 9904 |
Key Insights:
- TikTok's cumulative reviews grew from 6,028 to 16,008 over the charted period — 9,980 new reviews accumulated.
- TikTok's 16,008 cumulative reviews sit 16.2× above Omega Facebook Pixel, Meta Ads's 990 at the bottom of the plotted retargeting set — a wide spread between long-running leaders and newer entrants.
Fastest to 1,000 Reviews — Retargeting Shopify Apps
Race-style view of how the top 5 retargeting Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis. Adjust the milestone or app set with the filters above.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Facebook & Instagram | 29 | 5,715 |
| TikTok | 33 | 15,983 |
| Google & YouTube | 40 | 5,508 |
| Mailchimp Email SMS Marketing | 75 | 1,498 |
| Omega Facebook Pixel, Meta Ads | Not yet reached | 992 |
Key Insights:
- Facebook & Instagram reached 1,000 reviews fastest — in 29 months since launch.
- TikTok crossed 1,000 reviews in 33 months — 4 months behind Facebook & Instagram.
- Omega Facebook Pixel, Meta Ads is still building toward 1,000 reviews — currently at 992 cumulative.
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Most-Reviewed Retargeting Shopify Apps
TikTok leads retargeting Shopify apps with 16,008 cumulative reviews and a 4.8★ average rating. Facebook & Instagram (5,738 reviews) and Google & YouTube (5,513 reviews) round out the top 3. Combined, the top 3 apps hold 84.8% of all reviews across the top tier — a clear leadership tier with a meaningful long tail behind them. Notable mover: TikTok added the most new reviews this month (+253) — a strong recent install signal.
TikTok (16,008) and Facebook & Instagram (5,738) sit close enough on cumulative reviews that current velocity matters more than the totals — for retargeting merchants, the apps adding reviews fastest right now (rather than the ones with the highest absolute count) are usually a better signal of current product-market fit.
Retargeting Shopify Apps — Long-Term Review Trends
TikTok accumulated 9,980 new reviews from Jan 2025 to Oct 2026, growing from 6,028 to 16,008 cumulative reviews — a steep addition rate for retargeting apps. Across the top 5 plotted retargeting apps, the steepest ongoing slopes mark the ones still actively winning new merchants — absolute review counts matter less than recent acceleration when picking apps in a category that's still growing.
Comparing retargeting apps on review trend slope rather than absolute count is the sharper signal — an app gaining reviews fast is winning current merchants, while TikTok's 16,008 cumulative base reflects long-running adoption that may or may not still be translating to new installs.
Review Growth Velocity in Retargeting — Which Apps Grew Fastest
Facebook & Instagram reached 1,000 reviews in 29 months since launch — the fastest ramp among the top 5 retargeting apps tracked here. TikTok in 33 months, Google & YouTube in 40 months, and Mailchimp Email SMS Marketing took 75 months to cross the same milestone, a 46-month spread between the fastest and slowest in the set.
1 app on this chart hasn't yet crossed 1,000 reviews: Omega Facebook Pixel, Meta Ads at 992 cumulative reviews. Omega Facebook Pixel, Meta Ads is closest to the milestone — its current count puts it roughly 99% of the way to 1,000.
The 46-month gap between Facebook & Instagram's and Mailchimp Email SMS Marketing's time-to-1,000 highlights how unevenly product-market fit landed across this retargeting set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.
Top 5 Apps in Retargeting
- Omega Facebook Pixel, Meta Ads — Has accumulated 990 reviews for retargeting at a 4.8★ average.
- Nabu: Google Ads Retargeting — Has accumulated 107 reviews for retargeting at a 4.9★ average.
- Ako Marketing Loyalty Retarget — Has accumulated 133 reviews for retargeting at a 4.9★ average.
- MetaShop: Instagram & Facebook — Has accumulated 657 reviews for retargeting at a 5.0★ average.
- RTB House: AI Retargeting Ads — Has accumulated 6 reviews for retargeting at a 5.0★ average.
Retargeting Shopify Apps — Frequently Asked Questions
1. Which retargeting app has the most reviews on Shopify?
TikTok has the most reviews among retargeting Shopify apps with 16,008 total reviews, ahead of Facebook & Instagram at 5,738. Sort the table by Reviews (High to Low) to see the full ranked list.
2. How are reviews used to measure retargeting app popularity on Shopify?
Reviews are the closest publicly available proxy for install volume on Shopify — Shopify doesn't publish install counts, so cumulative reviews and review velocity are the standard way to measure adoption. For retargeting apps, this page shows total reviews, new reviews per month, and time-to-1,000 reviews so you can compare both established scale and current momentum.
3. Which retargeting app is gaining reviews fastest on Shopify?
TikTok is gaining the most new reviews this month among retargeting apps, adding 253 reviews in the past 30 days. Switch the table sub-tab to "Review Changes" to see all apps ordered by review velocity.
4. Which retargeting app reached 1,000 reviews fastest on Shopify?
Facebook & Instagram hit 1,000 reviews in 29 months since launch — the fastest review ramp among tracked retargeting Shopify apps. Use the "Fastest to 1,000 Reviews" chart above to compare against other apps or change the milestone (5,000, 10,000, etc.).
5. What is the average rating for top retargeting Shopify apps?
The top 5 retargeting apps average 4.6★ across 29,696 combined reviews — a strong overall quality benchmark. Individual ratings appear in the table above; sort by Reviews to see how rating varies across the most-installed apps.
6. How often are review counts for retargeting apps updated on Shopify?
Review counts and rating data refresh weekly on this page. The Reviews Trend chart aggregates monthly intervals by default — switch to weekly granularity for shorter-term signals or yearly for macro trends.
