Split Testing Shopify Apps — Full Market Share Table
All tracked split testing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Moon Bundles CartDrawer Upsell | 81.22% | 81.22 | Climbing |
| 2 |  Visually A/B Testing & CRO | 6.63% | 33.23 | Declining |
| 3 |  Elevate A/B Testing Price Test | 4.21% | 8.37 | Declining |
| 4 |  Eraya: A/B Testing | 3.40% | 6.52 | Declining |
| 5 |  Essential CRO Split AB Testing | 2.61% | 12.65 | Declining |
| 6 |  Shoplift ‑ CRO & A/B Testing | 1.42% | 17.94 | Declining |
| 7 |  Personizely: A/B Testing | 0.26% | 1.46 | Declining |
| 8 |  Zipify Landing Page Builder | 0.07% | 0.69 | Declining |
| 9 |  Shogun ‑ AB Testing | 0.06% | 0.18 | Declining |
| 10 |  GemX: CRO & A/B Testing | 0.05% | 0.08 | Declining |
Showing 1-10 out of 25
Key Insights:
- Moon Bundles CartDrawer Upsell holds 81.2% share of split testing app installs — 74.6pp ahead of Visually A/B Testing & CRO (6.6%).
- Top 3 apps (Moon Bundles CartDrawer Upsell, Visually A/B Testing & CRO, Elevate A/B Testing Price Test) account for 92.1% of all split testing install share — a fragmented market.
- Moon Bundles CartDrawer Upsell is gaining share fastest this month (+81.22pp) — the largest single gainer among the top split testing apps by share.
- Visually A/B Testing & CRO is losing share fastest (-33.23pp) — could indicate a churning user base or a stronger challenger gaining ground.
Split Testing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 split testing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Moon Bundles CartDrawer Upsell | — | — | — | — | 81.9% | 81.2%0.70 |
| Visually A/B Testing & CRO | 24.6%2.67 | 40.1%15.49 | 26.2%13.92 | 19.1%7.06 | 3.8%15.36 | 6.6%2.86 |
| Elevate A/B Testing Price Test | 12.7%0.59 | 13.0%0.35 | 12.8%0.23 | 8.3%4.47 | 2.0%6.26 | 4.2%2.16 |
| Eraya: A/B Testing | 2.1%0.47 | 2.4%0.26 | 8.3%5.95 | 9.8%1.50 | 2.6%7.19 | 3.4%0.77 |
| Essential CRO Split AB Testing | 28.1%9.60 | 23.6%4.48 | 18.7%4.94 | 20.1%1.43 | 2.6%17.54 | 2.6%0.01 |
Key Insights:
- Moon Bundles CartDrawer Upsell's share contracted from 81.9% → 81.2% over the charted period.
- Of the top 5 tracked split testing apps, 4 grew share and 1 lost share — challengers are eating into leader's share.
Top Split Testing Shopify Apps by Country
Per-country market share rankings for split testing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Moon Bundles CartDrawer Upsell | Moon Bundles CartDrawer Upsell | Moon Bundles CartDrawer Upsell | Essential CRO Split AB Testing | Moon Bundles CartDrawer Upsell |
| 2 | Visually A/B Testing & CRO | Visually A/B Testing & CRO | Eraya: A/B Testing | Shogun ‑ AB Testing | Visually A/B Testing & CRO |
| 3 | Elevate A/B Testing Price Test | Elevate A/B Testing Price Test | Elevate A/B Testing Price Test | Moon Bundles CartDrawer Upsell | Elevate A/B Testing Price Test |
| 4 | Eraya: A/B Testing | Shoplift ‑ CRO & A/B Testing |  ABConvert: A/B Testing | Visually A/B Testing & CRO | Eraya: A/B Testing |
| 5 | Essential CRO Split AB Testing | Eraya: A/B Testing | Essential CRO Split AB Testing | Eraya: A/B Testing | Shoplift ‑ CRO & A/B Testing |
Key Insights:
- Moon Bundles CartDrawer Upsell leads split testing apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Moon Bundles CartDrawer Upsell leads worldwide, but China bucks the trend — Essential CRO Split AB Testing leads there.
Top 5 Apps in Split Testing
- Essential CRO Split AB Testing — Leads split testing apps with 2.6% install share, rated 5.0★ — losing share this month.
- Moon Bundles CartDrawer Upsell — Holds 81.2% of split testing app install share, rated 5.0★ — gaining share this month.
- Visually A/B Testing & CRO — Holds 6.6% of split testing app install share, rated 4.8★ — losing share this month.
- Eraya: A/B Testing — Holds 3.4% of split testing app install share, rated 5.0★ — losing share this month.
- Elevate A/B Testing Price Test — Holds 4.2% of split testing app install share, rated 4.9★ — losing share this month.
Split Testing Shopify Apps — Frequently Asked Questions
1. Which split testing app has the highest market share on Shopify?
Moon Bundles CartDrawer Upsell ranks #1 by share among split testing apps at 81.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for split testing Shopify apps?
For split testing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which split testing apps are gaining market share on Shopify?
Moon Bundles CartDrawer Upsell is gaining split testing app market share fastest this month, up +81.22pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which split testing apps are losing market share on Shopify?
Visually A/B Testing & CRO has lost the most market share this month among split testing apps (-33.23pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most split testing Shopify app installs?
France drives the largest share of split testing app installs at 43.3%, followed by United States at 16.0% and Canada at 7.1%. Use the country picker on the third card to compare market leaders by country.
6. How many split testing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 split testing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share split testing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under split testing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For split testing, Moon Bundles CartDrawer Upsell leads on share; see the rankings tab for who currently holds #1 position.
