Subscription Service Shopify Apps – Market Share Breakdown
(Updated September 2026) See which subscription service Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Subscription Service Shopify Apps — Full Market Share Table
All tracked subscription service Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appstle℠ Subscriptions App | 77.91% | 0.09 | Climbing |
| 2 |  Seal Subscriptions App | 12.48% | 0.68 | Declining |
| 3 |  Kaching Subscriptions App | 5.77% | 0.07 | Climbing |
| 4 |  Shopify Subscriptions | 2.26% | 1.03 | Climbing |
| 5 |  RecurrinGO! Subscriptions App | 0.41% | 0.06 | Declining |
| 6 |  Supr Bundle & Subscription App | 0.37% | 0.10 | Climbing |
| 7 |  Loop Subscriptions App | 0.34% | 0.14 | Climbing |
| 8 |  Recharge Subscriptions App | 0.18% | 0.00 | Declining |
| 9 |  Joy Subscriptions App | 0.11% | 0.73 | Declining |
| 10 |  Easy Subscriptions App | 0.08% | 0.04 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Appstle℠ Subscriptions App holds 77.9% share of subscription service app installs — 65.4pp ahead of Seal Subscriptions App (12.5%).
- Top 3 apps (Appstle℠ Subscriptions App, Seal Subscriptions App, Kaching Subscriptions App) account for 96.1% of all subscription service install share — a fragmented market.
- Shopify Subscriptions is gaining share fastest this month (+1.03pp) — the largest single gainer among the top subscription service apps by share.
- Joy Subscriptions App is losing share fastest (-0.73pp) — could indicate a churning user base or a stronger challenger gaining ground.
Subscription Service Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 subscription service Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Appstle℠ Subscriptions App | 77.2%0.24 | 76.9%0.34 | 78.0%1.08 | 78.0%0.03 | 78.1%0.14 | 78.9%0.81 |
| Kaching Subscriptions App | 5.6%0.17 | 6.6%0.96 | 5.7%0.92 | 5.8%0.11 | 6.1%0.38 | 11.3%5.2 |
| Seal Subscriptions App | 14.7%0.05 | 12.4%2.3 | 13.0%0.63 | 12.4%0.65 | 11.9%0.52 | 4.9%6.93 |
| Shopify Subscriptions | 0.9%0.45 | 1.3%0.36 | 1.2%0.01 | 2.3%1.03 | 2.2%0.07 | 3.0%0.78 |
| Loop Subscriptions App | 0.2%0.01 | 0.2%0.02 | 0.2% | 0.3%0.15 | 0.6%0.21 | 0.6%0.07 |
Key Insights:
- Appstle℠ Subscriptions App's share expanded from 70.7% → 78.9% over the charted period.
- Of the top 5 tracked subscription service apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Subscription Service Shopify Apps by Country
Per-country market share rankings for subscription service Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads subscription service apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appstle℠ Subscriptions App leads worldwide, but China bucks the trend — Seal Subscriptions App leads there.
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Top 5 Apps in Subscription Service
- RecurrinGO! Subscriptions App — Leads subscription service apps with 0.5% install share, rated 4.9★ — gaining share this month.
- Appstle℠ Subscriptions App — Holds 78.9% of subscription service app install share, rated 5.0★ — losing share this month.
- Kaching Subscriptions App — Holds 11.3% of subscription service app install share, rated 5.0★ — gaining share this month.
- Shopify Subscriptions — Holds 3.0% of subscription service app install share, rated 3.7★.
- Seal Subscriptions App — Holds 4.9% of subscription service app install share, rated 4.9★ — losing share this month.
Subscription Service Shopify Apps — Frequently Asked Questions
1. Which subscription service app has the highest market share on Shopify?
Appstle℠ Subscriptions App ranks #1 by share among subscription service apps at 77.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for subscription service Shopify apps?
For subscription service (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which subscription service apps are gaining market share on Shopify?
Shopify Subscriptions is gaining subscription service app market share fastest this month, up +1.03pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which subscription service apps are losing market share on Shopify?
Joy Subscriptions App has lost the most market share this month among subscription service apps (-0.73pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most subscription service Shopify app installs?
United States drives the largest share of subscription service app installs at 51.6%, followed by United Kingdom at 11.4% and Australia at 7.6%. Use the country picker on the third card to compare market leaders by country.
6. How many subscription service apps does ShopDigest track on Shopify?
ShopDigest tracks 96 subscription service apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share subscription service app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under subscription service (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For subscription service, Appstle℠ Subscriptions App leads on share; see the rankings tab for who currently holds #1 position.
