Wallet Shopify Apps — Country-Level Market Share
All countries ranked by current install share of wallet Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 25.84% | 3.13 |
| 2 |  India | 13.58% | 0.38 |
| 3 |  Hungary | 6.04% | 4.52 |
| 4 |  France | 5.58% | 0.22 |
| 5 |  Australia | 4.62% | 0.19 |
| 6 |  United Kingdom | 4.46% | 0.29 |
| 7 |  Hong Kong | 3.61% | 0.38 |
| 8 |  Canada | 2.68% | 0.09 |
| 9 |  Spain | 2.35% | 0.12 |
| 10 |  Brazil | 2.28% | 1.59 |
Showing 1-10 out of 118
Key Insights:
- United States drives 25.8% of wallet Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, India, Hungary) cover 45.5% of all tracked wallet installs — globally distributed demand.
- Hungary is the fastest-growing market this month (+4.5pp) — emerging demand worth watching.
- United States's share of wallet app reviews has slipped the most this month (-3.1pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Wallet Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving wallet Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 22.8%0.62 | 27.8%4.95 | 27.5%0.25 | 27.4%0.14 | 29.0%1.57 | 25.8%3.13 |
| India | 7.1%0.03 | 9.6%2.50 | 10.8%1.12 | 13.8%3.00 | 13.9%0.20 | 13.6%0.37 |
| Hungary | 11.2%10.76 | 3.2%7.98 | 4.3%1.16 | 1.4%2.93 | 1.5%0.12 | 6.0%4.52 |
| France | 2.6%2.11 | 5.2%2.62 | 5.2%0.01 | 5.9%0.69 | 5.4%0.55 | 5.6%0.22 |
| Australia | 4.1%0.28 | 5.1%0.98 | 4.6%0.49 | 4.7%0.10 | 4.8%0.14 | 4.6%0.20 |
Key Insights:
- United States's share of wallet app installs expanded from 8.4% → 25.8% over the charted period.
- Top 5 markets plotted: United States, India, Hungary, France, Australia.
- Wallet app demand is globally distributed — adoption is spread across multiple markets without one dominant region, suggesting region-agnostic design wins here.
Geographic Distribution of Wallet Shopify App Installs
United States is the largest single market for wallet Shopify apps at just 25.8% — but no country dominates, meaning wallet apps serve a globally distributed merchant base. India (13.6%) and Hungary (6.0%) round out the top 3, together accounting for 45.5% of all wallet app installs. France (5.6%) and Australia (4.6%) fill out the top 5, giving a combined view of where wallet app demand actually concentrates. Hungary is the fastest-growing market this month (+4.5pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-3.1pp).
United States's 25.8% as the largest single market still leaves the rest spread thinly across many countries — the strongest wallet apps in this kind of distribution are typically region-agnostic by design, with translation, currency, and tax handling that works regardless of merchant location.
Geographic Trends for Wallet Shopify Apps Over Time
United States's share of wallet Shopify app installs grew from 8.4% (Nov 2024) to 25.8% (Oct 2026) — a +17.4pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, India, Hungary, France, Australia — show which regions consistently drive wallet app demand over time.
With demand for wallet apps spread across 5+ markets, the trend chart's value is in spotting quietly accelerating regions — countries with steady upward slopes (even at small absolute share) are where merchant-side product fit is still being defined.
Top 5 Apps in Wallet
- Webplanex: Loyalty Wallet — Among the most-installed wallet apps worldwide with 11.2% install share, rated 4.7★.
- Webkul Wallet Management — Among the most-installed wallet apps worldwide with 3.9% install share, rated 4.6★.
- Rise Gift Cards & Store Credit — Among the most-installed wallet apps worldwide with 7.4% install share, rated 4.7★.
- Koin Store Credit & Rewards — Among the most-installed wallet apps worldwide with 13.8% install share, rated 5.0★.
- Joy Loyalty Program Rewards — Among the most-installed wallet apps worldwide with 28.9% install share, rated 4.9★.
Wallet Shopify Apps — Frequently Asked Questions
1. Which countries dominate wallet Shopify app installs?
wallet Shopify app installs are globally distributed — United States is the largest single market at just 25.8%, with the remaining share spread across many countries. Use the trend chart to see if any region is gaining concentration over time.
2. Where are wallet Shopify apps most popular?
wallet apps are most popular in United States (25.8% share), India (13.6%), and Hungary (6.0%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for wallet Shopify apps?
Hungary is the fastest-growing market for wallet apps this month, gaining +4.5pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for wallet Shopify apps?
United States has shed the most share this month (-3.1pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for wallet on Shopify?
For wallet (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
