Klarna On‑Site Messaging — Market Share Across Shopify App Store Groups
Klarna On‑Site Messaging's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword buy now pay later | 4.94%2.28 | Climbing |
| Keyword klarna payments | 1.24%1.48 | Declining |
| Category Advertising - Other Marketing and conversion > Advertising > Advertising - Other | 0.63%0.05 | Climbing |
| Collection Popular in Italy | 0.12%0.02 | Climbing |
| Collection recommendations-for-spain | 0.08%0.01 | Climbing |
| Category Banners Store design > Notifications > Banners | 0.07%0.01 | Climbing |
| Collection recommendations-for-uk | 0.05%0.00 | Climbing |
| Keyword Real-time messaging | 0.03%0.01 | Declining |
| Keyword advertising | 0.03%0.01 | Declining |
| Category Notifications Store design > Notifications | 0.03%0.00 | Climbing |
Showing 1-10 out of 16
Key Insights:
- Klarna On‑Site Messaging captures 4.9% of installs in buy now pay later — its strongest position among the 10 Shopify groups shown (16 groups in total).
- Over the past 30 days, 7 gained share and 3 lost share — net positive share momentum.
- buy now pay later is the biggest gainer (+2.28pp) — strongest share momentum this month.
Klarna On‑Site Messaging — Market Share Trend Across Top Groups
Monthly market share trajectory for Klarna On‑Site Messaging across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Buy Now Pay Later | 0.53% | 0.15%0 | 0.15%– | 1.27%1 | 2.94%2 | 4.94%2 |
| Keyword Klarna Payments | 2.09% | 1.54%1 | 1.54%– | 2.94%1 | 1.77%1 | 1.24%1 |
| Category Advertising - Other | 0.16% | 0.18%0 | 0.18%– | 0.51%0 | 0.58%0 | 0.63%0 |
| Collection Popular In Italy | 0.05% | 0.05%– | 0.05%– | 0.11%0 | 0.11%– | 0.12%0 |
| Collection Recommendations-For-Spain | 0.03% | 0.03%– | 0.03%– | 0.07%0 | 0.07%– | 0.08%0 |
Key Insights:
- Across the 5 plotted groups, Klarna On‑Site Messaging expanded share in 0 and contracted in 5.
Top Categories Klarna On‑Site Messaging Ranks In on Shopify
- Keyword buy now pay later — Holds 4.9% market share in this keyword (+2.28pp this month) — Klarna On‑Site Messaging's growing footprint here.
- Keyword klarna payments — Holds 1.2% market share in this keyword (-1.48pp this month) — slipping in this keyword.
- Category Advertising - Other — Holds 0.6% market share in this category (+0.05pp this month) — Klarna On‑Site Messaging's growing footprint here.
- Collection Popular in Italy — Holds 0.1% market share in this collection (+0.02pp this month) — Klarna On‑Site Messaging's growing footprint here.
- Collection recommendations-for-spain — Holds 0.1% market share in this collection (+0.01pp this month) — Klarna On‑Site Messaging's growing footprint here.
Klarna On‑Site Messaging on Shopify — Market Share FAQs
1. Where does Klarna On‑Site Messaging have the most market share on Shopify?
Klarna On‑Site Messaging captures the largest share of installs in buy now pay later — 4.9% of the group's tracked install base, followed by 1.2% in klarna payments and 0.6% in Advertising - Other. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Klarna On‑Site Messaging gaining or losing share in?
Klarna On‑Site Messaging is gaining share in more groups than it's losing. buy now pay later is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Klarna On‑Site Messaging's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Klarna On‑Site Messaging hold market share?
Klarna On‑Site Messaging appears in 16 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Klarna On‑Site Messaging's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Klarna On‑Site Messaging's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
