Klaviyo: Email Marketing & Sms — Market Share Across Shopify App Store Groups
Klaviyo: Email Marketing & SMS's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Collection sms-apps | 94.56%20.79 | Climbing |
| Keyword SMS campaigns | 92.79%16.64 | Climbing |
| Keyword Personalized messages | 80.72%3.98 | Climbing |
| Collection shop-sign-in-apps | 80.44%1.85 | Declining |
| Keyword Bulk messaging | 79.79%3.61 | Declining |
| Keyword Price drop emails | 78.82%3.89 | Climbing |
| Keyword birthday | 78.46%7.40 | Climbing |
| Keyword ROI tracking | 77.17%3.43 | Climbing |
| Keyword Feedback requests | 77.07%3.42 | Climbing |
| Keyword Birthday messages | 76.21%2.85 | Climbing |
Showing 1-10 out of 100
Key Insights:
- Klaviyo: Email Marketing & SMS captures 94.6% of installs in sms-apps — its strongest position among the 10 Shopify groups shown (100 groups in total).
- Over the past 30 days, 8 gained share and 2 lost share — net positive share momentum.
- sms-apps is the biggest gainer (+20.79pp) — strongest share momentum this month.
Klaviyo: Email Marketing & Sms — Market Share Trend Across Top Groups
Monthly market share trajectory for Klaviyo: Email Marketing & SMS across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Collection Sms-Apps | 92.50% | 93.59%1 | 94.13%1 | 94.86%1 | 95.13%0 | 94.56%1 |
| Keyword Sms Campaigns | 64.00% | 67.01%3 | 68.62%2 | 71.35%3 | 89.04%18 | 92.79%4 |
| Keyword Personalized Messages | 69.66% | 73.83%4 | 70.64%3 | 71.81%1 | 85.26%13 | 80.72%5 |
| Collection Shop-Sign-In-Apps | 73.10% | 77.01%4 | 80.39%3 | 81.38%1 | 82.83%1 | 80.44%2 |
| Keyword Bulk Messaging | 63.09% | 67.81%5 | 71.14%3 | 71.84%1 | 86.18%14 | 79.79%6 |
Key Insights:
- Klaviyo: Email Marketing & SMS's biggest share gain is in Sms Campaigns — expanded from 52.6% to 92.8% over the charted period.
- Across the 5 plotted groups, Klaviyo: Email Marketing & SMS expanded share in 5 and contracted in 0.
Top Categories Klaviyo: Email Marketing & Sms Ranks In on Shopify
- Collection sms-apps — Holds 94.6% market share in this collection (+20.79pp this month) — Klaviyo: Email Marketing & SMS's growing footprint here.
- Keyword SMS campaigns — Holds 92.8% market share in this keyword (+16.64pp this month) — Klaviyo: Email Marketing & SMS's growing footprint here.
- Keyword Personalized messages — Holds 80.7% market share in this keyword (+3.98pp this month) — Klaviyo: Email Marketing & SMS's growing footprint here.
- Collection shop-sign-in-apps — Holds 80.4% market share in this collection (-1.85pp this month) — slipping in this collection.
- Keyword Bulk messaging — Holds 79.8% market share in this keyword (-3.61pp this month) — slipping in this keyword.
Klaviyo: Email Marketing & Sms on Shopify — Market Share FAQs
1. Where does Klaviyo: Email Marketing & SMS have the most market share on Shopify?
Klaviyo: Email Marketing & SMS captures the largest share of installs in sms-apps — 94.6% of the group's tracked install base, followed by 92.8% in SMS campaigns and 80.7% in Personalized messages. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Klaviyo: Email Marketing & SMS gaining or losing share in?
Klaviyo: Email Marketing & SMS is gaining share in more groups than it's losing. sms-apps is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Klaviyo: Email Marketing & SMS's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Klaviyo: Email Marketing & SMS hold market share?
Klaviyo: Email Marketing & SMS appears in 100 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Klaviyo: Email Marketing & SMS's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Klaviyo: Email Marketing & SMS's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
