Shopify Marketplace Connect Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Shopify Marketplace Connect's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Sell across marketplaces like Amazon, Target Plus, eBay, & Walmart. Manage it all in Shopify.
Shopify Marketplace Connect — Market Share Across Shopify App Store Groups
Shopify Marketplace Connect's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordwalmart marketplace | 54.56%0.60 | Growing |
Keywordwalmart | 47.97%0.39 | Growing |
Keywordamazon integration | 41.51%2.88 | Growing |
Keywordmarket place connect | 40.88%3.38 | Growing |
CategoryStore data importer Sales channels > Selling online > Store data importer | 8.83%0.08 | Declining |
Keywordetsy marketplace integration | 5.47%0.65 | Growing |
KeywordTwo-way sync | 4.81%2.81 | Declining |
Keywordmarketplace selling | 3.71%3.22 | Declining |
Keywordconnected inventory | 3.34%0.22 | Growing |
Keywordebay integration | 2.27%0.76 | Declining |
Showing 1-10 out of 23
Key Insights:
- Shopify Marketplace Connect captures 54.6% of installs in walmart marketplace — its strongest position among the 10 Shopify groups shown (23 groups in total).
- Over the past 30 days, 6 gained share and 4 lost share — a mixed share picture.
Shopify Marketplace Connect — Market Share Trend Across Top Groups
Monthly market share trajectory for Shopify Marketplace Connect across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Walmart Marketplace | — | 53.66% | 54.78%1.12 | 60.59%5.81 | 63.23%2.64 | 64.16%0.93 |
| Market Place Connect | — | 37.53% | 40.96%3.43 | 59.42%18.46 | 59.10%0.32 | 59.49%0.39 |
| Walmart | 46.73% | 47.58%0.85 | 48.21%0.63 | 51.02%2.81 | 52.98%1.96 | 53.41%0.43 |
| Amazon Integration | 40.28% | 38.85%1.43 | 42.35%3.5 | 43.17%0.82 | 44.19%1.02 | 44.89%0.7 |
| Store Data Importer | 9.27% | 8.96%0.31 | 8.85%0.11 | 9.18%0.33 | 9.38%0.2 | 9.50%0.12 |
Key Insights:
- Shopify Marketplace Connect's biggest share gain is in Market Place Connect — expanded from 37.5% to 59.5% over the charted period.
- Across the 5 plotted groups, Shopify Marketplace Connect expanded share in 3 and contracted in 2.
Top Categories Shopify Marketplace Connect Ranks In on Shopify
- Keywordwalmart marketplace — Holds 54.6% market share in this keyword (+0.60pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordwalmart — Holds 48.0% market share in this keyword (+0.39pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordamazon integration — Holds 41.5% market share in this keyword (+2.88pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordmarket place connect — Holds 40.9% market share in this keyword (+3.38pp this month) — Shopify Marketplace Connect's growing footprint here.
- CategoryStore data importer — Holds 8.8% market share in this category (-0.08pp this month) — slipping in this category.
Shopify Marketplace Connect on Shopify — Market Share FAQs
1. Where does Shopify Marketplace Connect have the most market share on Shopify?
Shopify Marketplace Connect captures the largest share of installs in walmart marketplace — 54.6% of the group's tracked install base, followed by 48.0% in walmart and 41.5% in amazon integration. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Shopify Marketplace Connect gaining or losing share in?
Shopify Marketplace Connect's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is Shopify Marketplace Connect's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Shopify Marketplace Connect hold market share?
Shopify Marketplace Connect appears in 23 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Shopify Marketplace Connect's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
