Apps tracked
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Shopify Marketplace ConnectTop region
Top Marketplace Selling Shopify Apps Ranked Today
Top 10 marketplace selling Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
 Koongo: Sell on Marketplaces | 1– | 4.60%2.39 | 1197 |
| Shopify Marketplace Connect | 25 | 59.47%52.99 | 2,12925 |
 Faire: Sell Wholesale | 31 | 14.66%15.70 | 46413 |
 Omnivore for Marketplaces | 41 | 0.64%0.06 | 531 |
 Market Sync: Marketplace Sync | 51 | 0.00%– | 0– |
 Essential Upsell & Cross Sell | 62 | 16.12%39.53 | 2,44368 |
 Interakt ‑ Sell on WhatsApp | 71 | 0.00%– | 0– |
 Webkul MultiVendor Marketplace | 81 | 0.80%0.15 | 3676 |
 Fly Upsell & Cross Sell | 94 | 1.32%0.79 | 62115 |
 Garnet Multivendor Marketplace | 10– | 0.05%0.02 | 361 |
Key Insights:
- Koongo: Sell on Marketplaces commands 4.6% market share, -54.9pp ahead of Shopify Marketplace Connect — a fragmented marketplace selling category.
- In the last 30 days, 6 apps climbed and 2 dropped in ranking among the top 10 tracked marketplace selling apps.
- Essential Upsell & Cross Sell added the most new reviews this month (+68) — strong adoption momentum.
- Note: Shopify Marketplace Connect holds higher market share (59.5%) than the rank-#1 app Koongo: Sell on Marketplaces — share and App Store rank don't align in this category, so cross-checking both views matters.
Live Ranking and Market Share Trends for Marketplace Selling Shopify Apps
Monthly ranking and market share trends for the top 5 marketplace selling Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Koongo: Sell on Marketplaces | #1– | #1– | #1– | #1– | #1– | #1– |
| Shopify Marketplace Connect | #31 | #52 | #61 | #51 | #61 | #24 |
| Faire: Sell Wholesale | #2– | #2– | #2– | #2– | #2– | #31 |
| Omnivore for Marketplaces | #63 | #6– | #51 | #61 | #42 | #4– |
| Market Sync: Marketplace Sync | — | — | — | — | #787 | #52 |
Key Insights:
- Koongo: Sell on Marketplaces's ranking held steady from #1 to #1 over the charted period.
- 3 of 5 top marketplace selling apps improved their position; 0 declined — a mixed picture.
- Koongo: Sell on Marketplaces's market share is 4.6% — gaining +3.6pp since the start of the chart.
Marketplace Selling Shopify Apps — Market Share by Country
Top 5 countries driving installs for marketplace selling Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 49.4% | 4.77 |
 United Kingdom | 10.4% | 0.94 |
 Australia | 8.9% | 4.01 |
 Germany | 6.1% | 2.44 |
 Canada | 2.8% | 0.44 |
Key Insights:
- United States accounts for 49.4% of marketplace selling app installs — the single largest market.
- Top 3 markets (United States, United Kingdom, Australia) collectively cover 68.6% of all tracked marketplace selling installs — highly concentrated demand.
Fastest to 1,000 Reviews — Marketplace Selling Shopify Apps
Race-style view of how the top 4 marketplace selling Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Shopify Marketplace Connect | 79 | 2,122 |
| Faire: Sell Wholesale | Not yet reached | 464 |
| Koongo: Sell on Marketplaces | Not yet reached | 119 |
| Omnivore for Marketplaces | Not yet reached | 53 |
Key Insights:
- Shopify Marketplace Connect reached 1,000 reviews fastest — in 79 months since launch.
- 3 of the top 4 marketplace selling apps haven't yet crossed 1,000 reviews — Faire: Sell Wholesale is closest at 464 cumulative.
Top Marketplace Selling Shopify Apps Ranked by Position
Koongo: Sell on Marketplaces ranks #1 for marketplace selling with 4.6% share — the leader position in a fragmented field where many apps are within striking distance, -54.9pp ahead of Shopify Marketplace Connect (59.5%). Faire: Sell Wholesale sits at #3 with 14.7% share, rounding out the top tier. Together, the top 3 apps absorb 78.7% of all marketplace selling installs — a highly concentrated landscape with limited room for new entrants. Shopify Marketplace Connect is the standout mover this month, climbing 5 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.
Marketplace Selling is a fragmented market — the top 3 apps together hold only 78.7% of installs, leaving Koongo: Sell on Marketplaces's 4.6% lead modest in absolute terms and Faire: Sell Wholesale at 14.7% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate marketplace selling options more than rank does.
Live Ranking and Market Share Trends Across Marketplace Selling Shopify Apps
Koongo: Sell on Marketplaces held #1 steadily from Oct 2025 to Oct 2026 — an entrenched leader in marketplace selling that challengers haven't displaced. Across the top 5 plotted marketplace selling apps, 3 improved their ranking while 0 declined — the category is moving upward overall. Koongo: Sell on Marketplaces's share expanded +3.6pp from 1.0% (Oct 2025) to 4.6% (Oct 2026) — a sustained widening of the gap against other marketplace selling apps over this window.
3 of 5 plotted marketplace selling apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.
Review Growth Velocity in Marketplace Selling — Which Apps Grew Fastest
Shopify Marketplace Connect is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 79 months since launch. The remaining 3 marketplace selling apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.
3 apps on this chart haven't yet crossed 1,000 reviews: Faire: Sell Wholesale at 464, Koongo: Sell on Marketplaces at 119, Omnivore for Marketplaces at 53 cumulative reviews. Faire: Sell Wholesale is closest to the milestone — its current count puts it roughly 46% of the way to 1,000.
Shopify Marketplace Connect is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the marketplace selling category.
Top 5 Apps in Marketplace Selling
- Koongo: Sell on Marketplaces — Tops the marketplace selling rankings with 4.6% market share and 4.8★.
- Shopify Marketplace Connect — Climbed 5 positions this month to rank #2 — 59.5% share, 4.1★.
- Faire: Sell Wholesale — Currently ranked #3 with 14.7% market share and 4.6★.
- Omnivore for Marketplaces — Climbed 1 position this month to rank #4 — 0.6% share, 4.0★.
- Market Sync: Marketplace Sync — Climbed 1 position this month to rank #5 — 0 share, 4.9★.
Marketplace Selling Shopify Apps — Frequently Asked Questions
1. What is the best marketplace selling app on Shopify?
marketplace selling is a fragmented market on Shopify — Koongo: Sell on Marketplaces ranks #1 with 4.6% market share, but multiple apps capture meaningful share. Compare the top 5 on rankings, market share, and reviews to find the right fit for your store.
2. Which marketplace selling app has the highest market share on Shopify?
Koongo: Sell on Marketplaces holds the highest market share among marketplace selling apps at 4.6% (+2.39pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many marketplace selling apps are tracked on Shopify?
ShopDigest tracks 96 marketplace selling apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which marketplace selling app is growing the fastest on Shopify?
Shopify Marketplace Connect has shown the strongest ranking momentum, climbing 5 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are marketplace selling apps most popular on Shopify?
United States has the highest concentration of marketplace selling app installs at 49.4%, followed by United Kingdom at 10.4%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for marketplace selling on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
7. Which marketplace selling app reached 1,000 reviews fastest on Shopify?
Shopify Marketplace Connect hit 1,000 reviews in 79 months since launch — the fastest review ramp among tracked marketplace selling Shopify apps. See the Review Champions chart above for the full race.
