Marketplace Selling Shopify Apps — Country-Level Market Share
All countries ranked by current install share of marketplace selling Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 49.07% | 4.30 |
| 2 |  United Kingdom | 10.55% | 1.15 |
| 3 |  Australia | 8.76% | 3.89 |
| 4 |  Germany | 6.08% | 2.36 |
| 5 |  Italy | 2.95% | 1.22 |
| 6 |  Canada | 2.76% | 0.48 |
| 7 |  Netherlands | 2.51% | 0.59 |
| 8 |  Spain | 1.80% | 1.29 |
| 9 |  France | 1.71% | 0.64 |
| 10 |  India | 1.59% | 1.58 |
Showing 1-10 out of 106
Key Insights:
- United States drives 49.1% of marketplace selling Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Australia) cover 68.4% of all tracked marketplace selling installs — highly concentrated demand.
- India's share of marketplace selling app reviews has slipped the most this month (-1.6pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Marketplace Selling Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving marketplace selling Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 42.4%4.87 | 39.6%2.77 | 40.6%1.00 | 42.1%1.52 | 47.5%5.37 | 49.1%1.62 |
| United Kingdom | 10.8%1.10 | 9.5%1.22 | 9.1%0.40 | 10.0%0.87 | 8.2%1.77 | 10.6%2.31 |
| Australia | 7.1%0.50 | 6.1%0.94 | 5.9%0.28 | 6.0%0.13 | 5.3%0.66 | 8.8%3.44 |
| Germany | 4.7%0.21 | 4.1%0.67 | 3.8%0.31 | 4.0%0.20 | 3.8%0.14 | 6.1%2.27 |
| Italy | 1.4%0.71 | 1.4%0.04 | 1.4%– | 1.8%0.37 | 1.7%0.06 | 3.0%1.26 |
Key Insights:
- United States's share of marketplace selling app installs contracted from 53.0% → 49.1% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Australia, Germany, Italy.
- Marketplace Selling app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Marketplace Selling Shopify App Installs
United States dominates demand for marketplace selling Shopify apps with 49.1% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (10.5%) and Australia (8.8%) round out the top 3, together accounting for 68.4% of all marketplace selling app installs. Germany (6.1%) and Italy (3.0%) fill out the top 5, giving a combined view of where marketplace selling app demand actually concentrates. On the flip side, India has lost the most share this month (-1.6pp).
With 49.1% of marketplace selling app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (10.5%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Marketplace Selling Shopify Apps Over Time
United States's share contracted from 53.0% (Nov 2024) to 49.1% (Oct 2026) — a -3.9pp drop for the leading marketplace selling market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, United Kingdom, Australia, Germany, Italy — show which regions consistently drive marketplace selling app demand over time.
United States's shrinking marketplace selling lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Marketplace Selling
- Koongo: Sell on Marketplaces — Among the most-installed marketplace selling apps worldwide with 5.0% install share, rated 4.8★.
- Shopify Marketplace Connect — Among the most-installed marketplace selling apps worldwide with 59.1% install share, rated 4.1★.
- Faire: Sell Wholesale — Among the most-installed marketplace selling apps worldwide with 14.8% install share, rated 4.6★.
- Omnivore for Marketplaces — Among the most-installed marketplace selling apps worldwide with 0.6% install share, rated 4.0★.
- Market Sync: Marketplace Sync — Among the most-installed marketplace selling apps worldwide with 0 install share, rated 4.9★.
Marketplace Selling Shopify Apps — Frequently Asked Questions
1. Which countries dominate marketplace selling Shopify app installs?
United States dominates marketplace selling Shopify app installs with 49.1% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are marketplace selling Shopify apps most popular?
marketplace selling apps are most popular in United States (49.1% share), United Kingdom (10.5%), and Australia (8.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for marketplace selling Shopify apps?
United States is the fastest-growing market for marketplace selling apps this month, gaining +4.3pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for marketplace selling Shopify apps?
India has shed the most share this month (-1.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for marketplace selling on Shopify?
For marketplace selling (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for marketplace selling Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 53.0% to 49.1%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
