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Marketplace Selling Shopify Apps – Reviews & Rating Trends

(Updated October 2026) Compare reviews and ratings for marketplace selling Shopify apps and see which apps are gaining the most install momentum. Review counts are the closest proxy to actual installs — Shopify doesn't publish install numbers — so review velocity is one of the strongest signals of merchant adoption for marketplace selling apps.

Shopify Marketplace Connect currently leads on 59.1% market share, followed by Essential Upsell & Cross Sell at 15.9%. A concentrated field — one app holds most of the tracked installs.

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Marketplace Selling Shopify Apps — Full Reviews Table

All tracked marketplace selling Shopify apps ranked by total review count, with new reviews gained vs 30 days ago and average rating. Filter by country and date range; sort by reviews or review velocity.

Date Range
Countries
Order By
Reviews are as ofToday.Change is betweenSep 19andToday
AppReviewsRating
Seal Subscriptions App3,143524.9
Essential Upsell & Cross Sell2,445695.0
Shopify Marketplace Connect2,130264.3
Packlink PRO Shipping Platform934234.8
Qikify Upsell & Cross‑sell67834.8
Fly Upsell & Cross Sell621154.9
Bold AI Upsell & Cross‑Sell59414.5
ICU• In Cart Upsell Cross Sell586–4.8
Wiser AI ‑ Upsell & Cross Sell56244.9
UFE Cross Sell & Upsell Bundle49714.8

Showing 1-10 out of 73

Key Insights:

  • Seal Subscriptions App leads marketplace selling apps with 3,143 total reviews — 698 more than Essential Upsell & Cross Sell (2,445).
  • Top 3 apps (Seal Subscriptions App, Essential Upsell & Cross Sell, Shopify Marketplace Connect) hold 63.3% of all reviews across the top 10 tracked marketplace selling apps.
  • Essential Upsell & Cross Sell is gaining reviews fastest this month (+69) — strong recent install momentum.
  • 9 of 10 top-reviewed marketplace selling apps gained new reviews this period; 0 saw no net additions.
See more insights

Marketplace Selling Shopify Apps — Cumulative Review Trend

Monthly cumulative review count for the top 5 marketplace selling Shopify apps over the past year — a longitudinal view of which apps keep accumulating reviews and which have flattened.

Date Range
From
—
To
Countries
App Selector
Time Granularity
Charts Data
Monthly cumulative review count for the top 5 marketplace selling Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
Seal Subscriptions AppSeal Subscriptions App2,7811172,8821012,972903,053813,118653,14325
Essential Upsell & Cross SellEssential Upsell & Cross Sell2,103842,179762,266872,333672,396632,44549
Shopify Marketplace ConnectShopify Marketplace Connect1,933301,973402,025522,070452,112422,13018
Packlink PRO Shipping PlatformPacklink PRO Shipping Platform816358473187427891179213093413
Qikify Upsell & Cross‑sellQikify Upsell & Cross‑sell658566356696673467526783

Key Insights:

  • Seal Subscriptions App's cumulative reviews grew from 1,302 to 3,143 over the charted period — 1,841 new reviews accumulated.
  • Seal Subscriptions App's 3,143 cumulative reviews sit 4.6× above Qikify Upsell & Cross‑sell's 678 at the bottom of the plotted marketplace selling set — a wide spread between long-running leaders and newer entrants.
See more insights

Fastest to 1,000 Reviews — Marketplace Selling Shopify Apps

Race-style view of how the top 5 marketplace selling Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis. Adjust the milestone or app set with the filters above.

App Selector
Reviews
Time Granularity
Charts Data
Review velocity for the top 5 marketplace selling Shopify apps — months since launch to reach 1,000 reviews and current cumulative review count.
AppMonths to Reach 1,000 ReviewsCurrent Review Count
Essential Upsell & Cross SellEssential Upsell & Cross Sell172,428
Seal Subscriptions AppSeal Subscriptions App513,142
Shopify Marketplace ConnectShopify Marketplace Connect792,122
Packlink PRO Shipping PlatformPacklink PRO Shipping PlatformNot yet reached936
Qikify Upsell & Cross‑sellQikify Upsell & Cross‑sellNot yet reached677

Key Insights:

  • Essential Upsell & Cross Sell reached 1,000 reviews fastest — in 17 months since launch.
  • Seal Subscriptions App crossed 1,000 reviews in 51 months — 34 months behind Essential Upsell & Cross Sell.
  • 2 of the top 5 marketplace selling apps haven't yet crossed 1,000 reviews — Packlink PRO Shipping Platform is closest at 936 cumulative.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Most-Reviewed Marketplace Selling Shopify Apps

Seal Subscriptions App leads marketplace selling Shopify apps with 3,143 cumulative reviews and a 4.9★ average rating. Essential Upsell & Cross Sell (2,445 reviews) and Shopify Marketplace Connect (2,130 reviews) round out the top 3. Combined, the top 3 apps hold 63.3% of all reviews across the top tier — a fragmented review landscape with reviews spread broadly. Notable mover: Essential Upsell & Cross Sell added the most new reviews this month (+69) — a strong recent install signal.

Marketplace Selling reviews are spread broadly — Seal Subscriptions App (3,143), Essential Upsell & Cross Sell (2,445), and Shopify Marketplace Connect (2,130) all carry meaningful review bases. With this distribution, review velocity and rating differentiate marketplace selling apps better than total reviews alone.

Marketplace Selling Shopify Apps — Long-Term Review Trends

Seal Subscriptions App accumulated 1,841 new reviews from Jan 2025 to Oct 2026, growing from 1,302 to 3,143 cumulative reviews — a steep addition rate for marketplace selling apps. Across the top 5 plotted marketplace selling apps, the steepest ongoing slopes mark the ones still actively winning new merchants — absolute review counts matter less than recent acceleration when picking apps in a category that's still growing.

Comparing marketplace selling apps on review trend slope rather than absolute count is the sharper signal — an app gaining reviews fast is winning current merchants, while Seal Subscriptions App's 3,143 cumulative base reflects long-running adoption that may or may not still be translating to new installs.

Review Growth Velocity in Marketplace Selling — Which Apps Grew Fastest

Essential Upsell & Cross Sell reached 1,000 reviews in 17 months since launch — the fastest ramp among the top 5 marketplace selling apps tracked here. Seal Subscriptions App in 51 months, and Shopify Marketplace Connect took 79 months to cross the same milestone, a 62-month spread between the fastest and slowest in the set.

2 apps on this chart haven't yet crossed 1,000 reviews: Packlink PRO Shipping Platform at 936, Qikify Upsell & Cross‑sell at 677 cumulative reviews. Packlink PRO Shipping Platform is closest to the milestone — its current count puts it roughly 94% of the way to 1,000.

The 62-month gap between Essential Upsell & Cross Sell's and Shopify Marketplace Connect's time-to-1,000 highlights how unevenly product-market fit landed across this marketplace selling set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.

Top 5 Apps in Marketplace Selling

  1. Koongo: Sell on Marketplaces — Has accumulated 120 reviews for marketplace selling at a 4.8★ average.
  2. Shopify Marketplace Connect — Has accumulated 2,130 reviews for marketplace selling at a 4.1★ average.
  3. Faire: Sell Wholesale — Has accumulated 466 reviews for marketplace selling at a 4.6★ average.
  4. Omnivore for Marketplaces — Has accumulated 53 reviews for marketplace selling at a 4.0★ average.
  5. Market Sync: Marketplace Sync — Has accumulated 0 reviews for marketplace selling at a 4.9★ average.

Marketplace Selling Shopify Apps — Frequently Asked Questions

1. Which marketplace selling app has the most reviews on Shopify?

Seal Subscriptions App has the most reviews among marketplace selling Shopify apps with 3,143 total reviews, ahead of Essential Upsell & Cross Sell at 2,445. Sort the table by Reviews (High to Low) to see the full ranked list.

2. How are reviews used to measure marketplace selling app popularity on Shopify?

Reviews are the closest publicly available proxy for install volume on Shopify — Shopify doesn't publish install counts, so cumulative reviews and review velocity are the standard way to measure adoption. For marketplace selling apps, this page shows total reviews, new reviews per month, and time-to-1,000 reviews so you can compare both established scale and current momentum.

3. Which marketplace selling app is gaining reviews fastest on Shopify?

Essential Upsell & Cross Sell is gaining the most new reviews this month among marketplace selling apps, adding 69 reviews in the past 30 days. Switch the table sub-tab to "Review Changes" to see all apps ordered by review velocity.

4. Which marketplace selling app reached 1,000 reviews fastest on Shopify?

Essential Upsell & Cross Sell hit 1,000 reviews in 17 months since launch — the fastest review ramp among tracked marketplace selling Shopify apps. Use the "Fastest to 1,000 Reviews" chart above to compare against other apps or change the milestone (5,000, 10,000, etc.).

5. What is the average rating for top marketplace selling Shopify apps?

The top 5 marketplace selling apps average 4.7★ across 9,305 combined reviews — a strong overall quality benchmark. Individual ratings appear in the table above; sort by Reviews to see how rating varies across the most-installed apps.

6. Why does the most-reviewed marketplace selling app differ from the highest-share app on Shopify?

Seal Subscriptions App has accumulated the most reviews over time (3,143), but Shopify Marketplace Connect currently holds higher market share. Cumulative reviews reflect long-running merchant adoption, while market share is computed from recent review velocity — so a faster-ramping newer app can lead share before its cumulative reviews catch up.

7. How often are review counts for marketplace selling apps updated on Shopify?

Review counts and rating data refresh weekly on this page. The Reviews Trend chart aggregates monthly intervals by default — switch to weekly granularity for shorter-term signals or yearly for macro trends.

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