Marketplace Selling Shopify Apps — Full Market Share Table
All tracked marketplace selling Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Marketplace Connect | 59.12% | 52.63 | Climbing |
| 2 |  Essential Upsell & Cross Sell | 15.92% | 39.88 | Declining |
| 3 |  Faire: Sell Wholesale | 14.82% | 15.37 | Declining |
| 4 |  Koongo: Sell on Marketplaces | 5.01% | 2.79 | Climbing |
| 5 |  Seal Subscriptions App | 1.82% | 0.70 | Declining |
| 6 |  Fly Upsell & Cross Sell | 1.30% | 0.78 | Climbing |
| 7 |  Webkul MultiVendor Marketplace | 0.82% | 0.18 | Climbing |
| 8 |  Omnivore for Marketplaces | 0.64% | 0.06 | Climbing |
| 9 |  Pro Upsells: Cross‑sell | 0.19% | 0.19 | Climbing |
| 10 |  Wiser AI ‑ Upsell & Cross Sell | 0.14% | 0.02 | Declining |
Showing 1-10 out of 24
Key Insights:
- Shopify Marketplace Connect holds 59.1% share of marketplace selling app installs — 43.2pp ahead of Essential Upsell & Cross Sell (15.9%).
- Top 3 apps (Shopify Marketplace Connect, Essential Upsell & Cross Sell, Faire: Sell Wholesale) account for 89.9% of all marketplace selling install share — a fragmented market.
- Shopify Marketplace Connect is gaining share fastest this month (+52.63pp) — the largest single gainer among the top marketplace selling apps by share.
- Essential Upsell & Cross Sell is losing share fastest (-39.88pp) — could indicate a churning user base or a stronger challenger gaining ground.
Marketplace Selling Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 marketplace selling Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Shopify Marketplace Connect | 23.6%13.94 | 9.1%14.51 | 5.1%4.00 | 10.9%5.76 | 10.7%0.17 | 59.1%48.41 |
| Essential Upsell & Cross Sell | 43.4%19.66 | 61.9%18.49 | 63.6%1.68 | 59.3%4.34 | 45.9%13.38 | 15.9%29.95 |
| Faire: Sell Wholesale | 16.9%4.44 | 16.1%0.90 | 17.1%1.02 | 17.0%0.06 | 33.9%16.90 | 14.8%19.09 |
| Koongo: Sell on Marketplaces | 2.4%0.39 | 1.5%0.92 | 1.0%0.53 | 1.0%0.03 | 3.8%2.78 | 5.0%1.23 |
| Seal Subscriptions App | 12.7%0.37 | 10.7%1.91 | 11.1%0.40 | 10.6%0.56 | 2.3%8.27 | 1.8%0.49 |
Key Insights:
- Shopify Marketplace Connect's share expanded from 33.3% → 59.1% over the charted period.
- Of the top 5 tracked marketplace selling apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Marketplace Selling Shopify Apps by Country
Per-country market share rankings for marketplace selling Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Shopify Marketplace Connect | Shopify Marketplace Connect | Essential Upsell & Cross Sell | Shopify Marketplace Connect | Shopify Marketplace Connect |
| 2 | Essential Upsell & Cross Sell | Faire: Sell Wholesale | Fly Upsell & Cross Sell | Essential Upsell & Cross Sell | Essential Upsell & Cross Sell |
| 3 | Faire: Sell Wholesale | Essential Upsell & Cross Sell | Shopify Marketplace Connect | Koongo: Sell on Marketplaces | Faire: Sell Wholesale |
| 4 | Koongo: Sell on Marketplaces | Seal Subscriptions App | Pro Upsells: Cross‑sell | Faire: Sell Wholesale | Koongo: Sell on Marketplaces |
| 5 | Seal Subscriptions App | Fly Upsell & Cross Sell | Webkul MultiVendor Marketplace | Omnivore for Marketplaces | Seal Subscriptions App |
Key Insights:
- Shopify Marketplace Connect leads marketplace selling apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Shopify Marketplace Connect leads worldwide, but India bucks the trend — Essential Upsell & Cross Sell leads there.
Top 5 Apps in Marketplace Selling
- Koongo: Sell on Marketplaces — Leads marketplace selling apps with 5.0% install share, rated 4.8★ — gaining share this month.
- Shopify Marketplace Connect — Holds 59.1% of marketplace selling app install share, rated 4.1★ — gaining share this month.
- Faire: Sell Wholesale — Holds 14.8% of marketplace selling app install share, rated 4.6★ — losing share this month.
- Omnivore for Marketplaces — Holds 0.6% of marketplace selling app install share, rated 4.0★ — gaining share this month.
- Market Sync: Marketplace Sync — Holds 0 of marketplace selling app install share, rated 4.9★.
Marketplace Selling Shopify Apps — Frequently Asked Questions
1. Which marketplace selling app has the highest market share on Shopify?
Shopify Marketplace Connect ranks #1 by share among marketplace selling apps at 59.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for marketplace selling Shopify apps?
For marketplace selling (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which marketplace selling apps are gaining market share on Shopify?
Shopify Marketplace Connect is gaining marketplace selling app market share fastest this month, up +52.63pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which marketplace selling apps are losing market share on Shopify?
Essential Upsell & Cross Sell has lost the most market share this month among marketplace selling apps (-39.88pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most marketplace selling Shopify app installs?
United States drives the largest share of marketplace selling app installs at 49.1%, followed by United Kingdom at 10.5% and Australia at 8.8%. Use the country picker on the third card to compare market leaders by country.
6. How many marketplace selling apps does ShopDigest track on Shopify?
ShopDigest tracks 96 marketplace selling apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share marketplace selling app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under marketplace selling (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For marketplace selling, Shopify Marketplace Connect leads on share; see the rankings tab for who currently holds #1 position.
