Mulberry Product Protection — Market Share Across Shopify App Store Groups
Mulberry Product Protection's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Category Warranties and insurance Orders and shipping > Returns and warranty > Warranties and insurance | 0.68%0.10 | Climbing |
| Category Returns and warranty Orders and shipping > Returns and warranty | 0.11%0.02 | Climbing |
| Keyword Custom upsell | 0.03%0.02 | Climbing |
| Category Orders and shipping | 0.03%0.01 | Climbing |
| Keyword Extended warranty | 0.02%0.01 | Climbing |
| Keyword Protected assets | 0.02%0.01 | Climbing |
Showing 1-6 out of 6
Key Insights:
- Mulberry Product Protection captures 0.7% of installs in Warranties and insurance — its strongest position among the 6 Shopify groups shown.
- Over the past 30 days, 6 gained share — net positive share momentum.
- Warranties and insurance is the biggest gainer (+0.10pp) — strongest share momentum this month.
Mulberry Product Protection — Market Share Trend Across Top Groups
Monthly market share trajectory for Mulberry Product Protection across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Category Warranties And Insurance | 0.23% | 0.20%0 | 0.18%0 | 0.32%0 | 0.68%0 | 0.69%0 |
| Category Returns And Warranty | 0.06% | 0.02%0 | 0.02%– | 0.04%0 | 0.11%0 | 0.11%– |
| Keyword Custom Upsell | — | — | — | — | 0.04% | 0.03%0 |
| Category Orders And Shipping | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.03%0 | 0.03%– |
| Keyword Extended Warranty | — | — | — | — | 0.01% | 0.02%0 |
Key Insights:
- Mulberry Product Protection's biggest share gain is in Extended Warranty — expanded from 0.0% to 0.0% over the charted period.
- Across the 5 plotted groups, Mulberry Product Protection expanded share in 2 and contracted in 3.
Top Categories Mulberry Product Protection Ranks In on Shopify
- Category Warranties and insurance — Holds 0.7% market share in this category (+0.10pp this month) — Mulberry Product Protection's growing footprint here.
- Category Returns and warranty — Holds 0.1% market share in this category (+0.02pp this month) — Mulberry Product Protection's growing footprint here.
- Keyword Custom upsell — Holds 0.0% market share in this keyword (+0.02pp this month) — Mulberry Product Protection's growing footprint here.
- Category Orders and shipping — Holds 0.0% market share in this category (+0.01pp this month) — Mulberry Product Protection's growing footprint here.
- Keyword Extended warranty — Holds 0.0% market share in this keyword (+0.01pp this month) — Mulberry Product Protection's growing footprint here.
Mulberry Product Protection on Shopify — Market Share FAQs
1. Where does Mulberry Product Protection have the most market share on Shopify?
Mulberry Product Protection captures the largest share of installs in Warranties and insurance — 0.7% of the group's tracked install base, followed by 0.1% in Returns and warranty and 0.0% in Custom upsell. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Mulberry Product Protection gaining or losing share in?
Mulberry Product Protection is gaining share in more groups than it's losing. Warranties and insurance is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Mulberry Product Protection's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Mulberry Product Protection's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Mulberry Product Protection's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
