Pinterest — Country Distribution of Shopify Installs
Where Pinterest's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 42.50% | 0.38 |
| 2 |  United Kingdom | 10.52% | 0.23 |
| 3 |  Canada | 5.45% | 0.12 |
| 4 |  Italy | 4.01% | 0.45 |
| 5 |  Australia | 3.73% | 0.08 |
| 6 |  France | 3.53% | 0.08 |
| 7 |  Germany | 3.35% | 0.07 |
| 8 |  India | 2.90% | 0.06 |
| 9 |  Netherlands | 2.89% | 0.49 |
| 10 |  Brazil | 2.16% | 0.05 |
Showing 1-10 out of 44
Key Insights:
- United States contributes 42.5% of Pinterest's installs — its largest single market (44 countries tracked in total).
- Top 3 markets (United States, United Kingdom, Canada) cover 58.5% of Pinterest's reviews — highly concentrated demand.
- Netherlands is the fastest-growing market this month (+0.49pp) — emerging adoption worth tracking.
Pinterest — Country Share Trajectory Over Time
Monthly country share trajectory for Pinterest across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 44.29% | 43.07%1.22 | 43.72%0.65 | 43.04%0.68 | 42.66%0.38 | 42.50%0.16 |
| United Kingdom | 11.08% | 10.52%0.56 | 10.43%0.09 | 10.92%0.49 | 10.69%0.23 | 10.52%0.17 |
| Canada | 5.50% | 5.71%0.21 | 5.39%0.32 | 5.12%0.27 | 5.54%0.42 | 5.45%0.09 |
| Italy | 2.51% | 2.38%0.13 | 2.76%0.38 | 3.62%0.86 | 4.07%0.45 | 4.01%0.06 |
| Australia | 4.55% | 4.32%0.23 | 4.08%0.24 | 3.87%0.21 | 3.79%0.08 | 3.73%0.06 |
Key Insights:
- United States is Pinterest's largest market in this chart — share contracted from 56.2% to 42.5% over the charted period.
- United Kingdom is the strongest expander for Pinterest — share moved from 8.3% to 10.5% over the charted period.
- Across the 5 plotted countries, Pinterest expanded in 2 and contracted in 3.
Pinterest — Where Its Merchant Base Lives
United States dominates Pinterest's install base on Shopify with 42.5% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 10.5%, with Canada at 5.5%. Together, the top 3 countries account for 58.5% of Pinterest's worldwide reviews on Shopify. Italy (4.0%) and Australia (3.7%) round out the top 5. Netherlands is the fastest-growing market for Pinterest this month (+0.49pp) — emerging adoption worth tracking against the established leaders.
Pinterest's 42.5% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Pinterest — Internationalisation Trajectory
United States is Pinterest's largest market in this view — share contracted from 56.2% to 42.5% over the charted period. Across the top 5 countries plotted, Pinterest's share contracted in 3 and expanded in 2 — concentration is consolidating into fewer regions. United Kingdom is the strongest expander — moving from 8.3% to 10.5% of installs over the charted window.
Pinterest's -13.7pp contraction in United States alongside declines in 2 additional countries can reflect either a deliberate refocus on a core market or a localisation/competition gap — multi-country contractions often run alongside category-level rank pressure in those same regions.
Top Categories Pinterest Ranks In on Shopify
- Keyword pinterest — Pinterest ranks #1 in this keyword — its leading position on Shopify.
- Collection install-recommended-social-media-task — Ranks #3 in this Shopify collection.
- Keyword pinterest feed — Currently #4 in this keyword — slipped 1 position this month.
- Category Advertising — Currently #5 in this category (climbed 4 positions this month).
- Category Selling online — Currently #5 in this category (climbed 8 positions this month).
Pinterest on Shopify — Geography FAQs
1. Where is Pinterest most popular on Shopify?
United States contributes the largest share of Pinterest's installs at 42.5% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 10.5% and Canada at 5.5%.
2. Which countries is Pinterest growing fastest in on Shopify?
Netherlands is the fastest-growing market for Pinterest this month, gaining +0.49pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is Pinterest's country share calculated on Shopify?
Country share is computed as the percentage of Pinterest's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. In how many countries is Pinterest installed on Shopify?
Pinterest has reviews from 44 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
5. Is Pinterest a global Shopify app?
Pinterest's install base is heavily concentrated in United States (42.5% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
6. How often does Pinterest's geographic distribution update?
Country shares update weekly. Pinterest's footprint is currently consolidating into fewer markets — the date range filter on the trend chart lets you check whether the shift is recent or sustained.
