Pinterest — Market Share Across Shopify App Store Groups
Pinterest's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword pinterest feed | 28.69%18.17 | Declining |
| Keyword pinterest | 21.90%2.05 | Climbing |
| Keyword Organic | 6.88%2.76 | Declining |
| Collection install-recommended-social-media-task | 1.19%0.10 | Climbing |
| Collection customize-checkout | 0.80%0.03 | Climbing |
| Category Ads Marketing and conversion > Advertising > Ads | 0.76%0.05 | Climbing |
| Collection Useful apps for Germany | 0.68%0.06 | Climbing |
| Category Advertising Marketing and conversion > Advertising | 0.59%0.04 | Climbing |
| Collection Works with Shopify Marketing | 0.48%0.03 | Climbing |
| Collection Useful apps for Brazil | 0.44%0.03 | Climbing |
Showing 1-10 out of 18
Key Insights:
- Pinterest captures 28.7% of installs in pinterest feed — its strongest position among the 10 Shopify groups shown (18 groups in total).
- Over the past 30 days, 8 gained share and 2 lost share — net positive share momentum.
- pinterest is the biggest gainer (+2.05pp) — strongest share momentum this month.
Pinterest — Market Share Trend Across Top Groups
Monthly market share trajectory for Pinterest across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Keyword Pinterest Feed | 34.59% | 46.89%12 | 46.06%1 | 48.30%2 | 24.41%24 | 28.69%4 |
| Keyword Pinterest | 30.44% | 27.09%3 | 25.23%2 | 23.59%2 | 20.25%3 | 21.90%2 |
| Keyword Organic | 31.17% | 2.58%29 | 3.80%1 | 12.18%8 | 7.01%5 | 6.88%0 |
| Collection Install-Recommended-Social-Media-Task | 1.66% | 1.37%0 | 1.18%0 | 1.12%0 | 1.11%0 | 1.19%0 |
| Collection Customize-Checkout | 1.13% | 0.96%0 | 0.83%0 | 0.79%0 | 0.78%0 | 0.84%0 |
Key Insights:
- Pinterest's biggest share gain is in Pinterest Feed — expanded from 10.4% to 28.7% over the charted period.
- Across the 5 plotted groups, Pinterest expanded share in 1 and contracted in 4.
Top Categories Pinterest Ranks In on Shopify
- Keyword pinterest feed — Holds 28.7% market share in this keyword (-18.17pp this month) — slipping in this keyword.
- Keyword pinterest — Holds 21.9% market share in this keyword (+2.05pp this month) — Pinterest's growing footprint here.
- Keyword Organic — Holds 6.9% market share in this keyword (-2.76pp this month) — slipping in this keyword.
- Collection install-recommended-social-media-task — Holds 1.2% market share in this collection (+0.10pp this month) — Pinterest's growing footprint here.
- Collection customize-checkout — Holds 0.8% market share in this collection (+0.03pp this month) — Pinterest's growing footprint here.
Pinterest on Shopify — Market Share FAQs
1. Where does Pinterest have the most market share on Shopify?
Pinterest captures the largest share of installs in pinterest feed — 28.7% of the group's tracked install base, followed by 21.9% in pinterest and 6.9% in Organic. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Pinterest gaining or losing share in?
Pinterest is gaining share in more groups than it's losing. pinterest is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Pinterest's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Pinterest hold market share?
Pinterest appears in 18 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Pinterest's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Pinterest's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
